Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Samantha Lipkin

Summary

Passionate editorial coordinator at Flagpole Magazine, adept in project management and content development. Spearheaded editorial workflows, enhancing efficiency and streamlining processes. Experienced in digital marketing, with a knack for creative writing and strategic planning. Demonstrated excellence in deadline management and organizational skills, significantly boosting content quality and team productivity. Brings enthusiasm and a keen attention to detail to every project.

Overview

6
6
years of professional experience

Work History

Editorial Coordinator

Flagpole Magazine
07.2021 - Current
    • Managed editorial calendar and special projects timelines to meet strict deadlines.
    • Maintained style guides and proofread for tone, voice and grammar consistency.
    • Enhanced editorial workflow by implementing efficient content management systems and processes.
    • Wrote and created content for music, culture and news sections in AP style.
    • Coordinated interviews to gather insights that enhanced article depth and credibility.
    • Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
    • Coordinated with freelance contributors for consistent submission of content adhering to guidelines.
    • Assisted in managing budgets for editorial projects, ensuring cost-effective allocation of resources.
    • Assisted with the onboarding process of new team members, providing training and mentorship to ensure seamless integration into the editorial department.
    • Collaborated with design, editorial and marketing departments to meet content goals.
    • Facilitated interdepartmental coordination during the production process.
    • Uploaded content and was responsible for troubleshooting issues on the WordPress website.
    • Posted issues, photo galleries, ticket giveaways and managed community engagement on Instagram account.

Digital Media Specialist

World Financial Group, Inc.
02.2020 - 03.2021
    • Developed full marketing campaigns for company and agent social media platforms, including simultaneous campaigns for subsidiaries in the U.S. and Canada.
    • Managed social media presence for multiple accounts on different platforms.
    • Streamlined content management processes, optimizing scheduling and distribution across multiple channels.
    • Formed profitable paid search strategies in collaboration with decision-makers.
    • Supported paid media initiatives through asset trafficking and management, tracking URL creation and tracking pixels and tagging.
    • Assessed paid media analytics against KPIs using Google Analytics and internal reporting to present findings to key stakeholders.
    • Utilized A/B testing methods to determine the most effective design elements for improving website conversion rates.
    • Provided training resources for internal staff members on best practices related to digital media usage which contributed significantly towards a more unified approach companywide.
    • Assisted in planning and executing online events like webinars and multi-day conferences.

Marketing Associate

NextGen Skopje
02.2018 - 04.2020
    • Spearheaded the development of a comprehensive content calendar for multiple companies in the tech and insurance industries.
    • Enhanced social media presence with creative content and effective targeting, writing copy and designing graphics.
    • Engaged social media audiences and cultivated a community presence for each company.
    • Wrote content for company blogs to drive organic traffic and boost search engines rankings.
    • Created press releases for company updates and event promotion.

Education

Bachelor of Arts - English & Classics

University of Georgia
Athens, GA
12.2015

Skills

  • Project Management
  • Content Development
  • Strategic Planning
  • Digital Marketing
  • Exceptional Writing
  • Style Guide Familiarity
  • Attention to Detail
  • Organizational Skills

Accomplishments

Founded a community-focused media and event nonprofit, Volumes Hip Hop, in 2017 that uplifts and highlights musicians and entrepreneurs in the hip-hop community. Published a collection of poetry in 2023. Joined the AthFest Music & Arts Festival booking committee in 2024.

Timeline

Editorial Coordinator

Flagpole Magazine
07.2021 - Current

Digital Media Specialist

World Financial Group, Inc.
02.2020 - 03.2021

Marketing Associate

NextGen Skopje
02.2018 - 04.2020

Bachelor of Arts - English & Classics

University of Georgia

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Samantha Lipkin