Samantha Y. Ma
San Francisco Bay Area,CA
Summary
Goal-oriented marketing leader with proven track record in developing and implementing successful strategies, driving profits, increasing market shares and strengthening market presence. Mindful, candid, and performance-oriented leader offering proven expertise in market research, product launches, and marketing campaign execution. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on customers and employees.
Overview
11
11
years of professional experience
Work History
Director of Product Marketing
Medallia
San Mateo, CA
09.2017 - 07.2020
- Led launches for new products to expand market share and presence. Spear-headed marketing campaigns and initiatives that involved cross-functional leaders from sales, marketing, engineering, and product development.
- Developed and executed integrated end-to-end marketing strategies for multiple industries, including financial services, healthcare/life sciences, travel/hospitality, as well as professional services.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
Senior Director of Product Marketing
Oracle
Redwood Shores, CA
10.2013 - 02.2017
- Created new messaging, positioning, and go-to-market strategies for Oracle’s Sales Cloud and Customer Experience Cloud (CX) portfolio.
- Led various cross-functional teams to build marketing strategies and campaigns to drive awareness, customer adoption, and sales growth through thought leadership, training, integrated marketing campaigns, social engagement/digital strategy, and sales tools.
- Performed market,customer and competitive research to differentiate products and services and to anticipate competitive response. Translated findings into useful sales enablement strategies and sales assets.
- Created and led sales enablement strategies, both within inside sales as well as field reps globally. Conducted training to over 400 inside sales reps across the country and created a digital selling program that certified over 70% of reps and helped to move leads through sales funnel.
Senior Solutions Marketing Manager
Adobe
San Jose, CA
10.2010 - 01.2012
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Solutions Marketing Manager
Cisco Systems, Inc.
San Jose, CA
09.2007 - 10.2010
- Created solution messaging, collateral materials, customer events, and promotional strategies
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Performed market segmentations, targeting and positioning for each product line.
Education
Business Administration
University of Southern California
City Of Los Angeles, CAEconomics
University of California, Berkeley
Berkeley, CAMarriage And Family Therapy/Counseling
Northwestern University
Evanston, IL05.2023
Skills
- New Product Introductions
- Marketing Strategy Development
- Product Development and Marketing
- Market Research and Competitive Analysis
- Demand Gen
- Content Creation and Optimization
Accomplishments
- Keen understanding of business drivers that lead to customer acquisition, conversion, retention, and expansion.
- Analytical problem-solving and strategy development skills, with emphasis on team empowerment and collaboration.
- Expertise in promoting strategic and creative marketing practices and processes that challenge status quo and group think.
- Strong leadership skills demonstrated by managing programs/ budgets of over $2M and 4-6 person teams that significantly impact business performance.
Timeline
Director of Product Marketing
Medallia
09.2017 - 07.2020
Senior Director of Product Marketing
Oracle
10.2013 - 02.2017
Senior Solutions Marketing Manager
Adobe
10.2010 - 01.2012
Solutions Marketing Manager
Cisco Systems, Inc.
09.2007 - 10.2010
Business Administration
University of Southern California
Economics
University of California, Berkeley
Marriage And Family Therapy/Counseling
Northwestern University