Samantha Madden
Edmonds,WA
Summary
Motivated search engine optimization professional with extensive experience with both technical SEO and content strategy development. I am passionate about growing brands and helping businesses create more value through the use of data-driven strategies. With my diverse skill set, I thrive on solving problems, communicating solutions, and understanding how data can be used to improve the quality of an organizations organic visibility
Overview
6
6
years of professional experience
Work History
Sr. SEO Manager
PitchBook
Seattle, WA
06.2023 - Current
- Led the strategy and execution of an SEO program for 2.5 million pages, consistently driving over 22 million organic sessions annually while aligning initiatives with business growth objectives.
- Continually collaborates with cross-functional teams, including Product, Engineering, Editorial, and Marketing, to refine and enhance web strategies that integrate SEO, user experience, and content optimization, driving site visibility and engagement.
- Oversaw the delivery of complex web projects from concept to execution, ensuring adherence to quality standards, timelines, budgets, and alignment with business goals.
- Devised and implemented strategies to address SEO underperformance, achieving measurable increases in traffic, visibility, and conversion rates.
- Established and scaled an SEO A/B testing program, leveraging data-driven methodologies to optimize website performance and improve organic traffic.
- Developed and presented detailed reports on SEO and web initiatives to stakeholders, providing actionable recommendations to ensure alignment with organizational goals and continuous improvement.
- Collaborated with external agencies and consultants to implement SEO tactics and enhance website performance.
- Conducted competitor and market analysis to identify gaps and opportunities, ensuring strategies remain competitive and impactful.
- Provided training and guidance to content creators and marketers, empowering teams to implement SEO best practices and align with organizational objectives.
- Monitored website performance using tools like Google Analytics and Search Console, adjusting strategies based on insights and maintaining adherence to Google’s Webmaster Guidelines.
- Stayed updated with the latest SEO trends, algorithms, and technologies, applying best practices to maintain a competitive edge.
SEO Team Lead
Brainlabs
Seattle, WA
01.2020 - 06.2023
- Lead and mentor a team of 10 SEO specialists and strategists to ensure optimal performance and professional development
- Provide regular reporting and analysis of SEO performance to management and stakeholders on both the client side as well as Brainlabs leadership
- Build and approve upon current workflows for the team such as quarterly and yearly business planning, cross channel collaboration, quality assurance and effective project management
- Manage SEO and SEM relations to ensure full funnel audience targeting and traffic goals are met
- Manage client relations for all clients within a portfolio of business, contributing 1.2 million in annual revenue
- Collaborate with cross-functional teams to ensure on-page and off-page SEO best practices are being followed
- Work with development team to ensure technical compliance with search engines
- Monitor and analyze website traffic and search engine rankings using tools such as Google Analytics, Google Search Console, Adobe Analytics, SEMRush, MozSTAT, Ahrefs, SEOClarity, and Brightedge
- Develop and effective off-site SEO strategies to build domain authority
- Stay up-to-date with industry trends and changes to search engine algorithms to ensure optimal website performance
- Lead weekly training sessions to cover a wide variety of training initiatives such as client relations, communication, advanced and basic technical SEO, and effective content strategy
- Active participant in company D.E.I initiatives as well as SEO pillar specific committees
SEO Strategist
Distilled
Seattle, WA
10.2018 - 01.2020
- Devised strategies to correct SEO underperformance and increase traffic and visibility.
- Contributed to off-page optimization activities such as link building, link reclamation and outreach.
- Administered on-page optimization, conducted keyword research and developed metadata.
- Evaluated websites and developed forceful action plans to increase engagement.
- Tracked latest search marketing technologies, digital trends and strategies to identify options for integration into current methodologies.
- Led day-to-day management of SEO programs across client portfolio.
- Conducted effective auditing, gap analysis and strategy execution.
- Established monitoring and accountability metrics to drive and maintain performance.
- Developed and drove forward multi-channel digital media strategies and roadmaps aligned with client program growth goals.
- Navigated large organizations with ease to maximize impact of work.
Education
Bachelor of Arts - Digital Communications And Media
University of Washington
Seattle, WA05.2018
Skills
- In-depth knowledge of search engine algorithms and ranking factors
- Strong project management and organizational skills
- Ability to collaborate effectively with cross-functional teams, including engineering, product, and editorial teams
- Excellent written and verbal communication skills
- Strong understanding of on-page and off-page SEO best practices
- Proficient in strategic thinking and adept at transforming both quantitative and qualitative data/insights into effective marketing strategies
- Skilled in monitoring real-time performance of initiatives, consistently analyzing results and leveraging insights to enhance performance optimization
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Botify, Screaming Frogetc
- Familiarity with HTML, CSS, and JavaScript as they relate to SEO
- Experience with JSON-LD Schema markup Creating, validating and finding schema opportunities throughout domains
- Strong project management and organizational skills
- Ability to collaborate effectively with cross-functional teams, including engineering, product, and editorial teams
- Excellent written and verbal communication skills
- Creative problem-solving skills to identify and overcome SEO challenges and roadblocks
Timeline
Sr. SEO Manager
PitchBook
06.2023 - Current
SEO Team Lead
Brainlabs
01.2020 - 06.2023
SEO Strategist
Distilled
10.2018 - 01.2020
Bachelor of Arts - Digital Communications And Media
University of Washington
Similar Profiles
Randy SullivanRandy Sullivan
Customer Support Manager at PitchBookCustomer Support Manager at PitchBook
Joe GreenJoe Green
West Coast ADM For Direct Data at PitchBookWest Coast ADM For Direct Data at PitchBook
Niraj KumarNiraj Kumar
Senior Data Research Analyst at PitchbookSenior Data Research Analyst at Pitchbook