SAMANTHA MADEO
Cruise Planners
Miami,Florida
10
years of professional experience
Results-driven marketing and sales professional experienced in developing impactful campaigns that enhance brand visibility across multimedia platforms. Specializes in travel planning, customer experience enhancement, fostering partner relationships, and advertising strategies utilizing print, digital, and social media within travel and hospitality sectors. Proven leadership in creating effective marketing collateral while optimizing costs to drive customer growth and retention.
Work History
Senior Travel Advisor
10 Months- Crafted customized travel itineraries to elevate client experiences and satisfaction.
- Collaborated with suppliers to secure competitive pricing and exclusive offers for clients.
- Analyzed market trends to create innovative travel packages that meet evolving client needs.
- Optimized booking processes to enhance operational efficiency and minimize client turnaround times.
- Cultivated strong relationships with repeat clients, resulting in increased loyalty and referrals.
- Facilitated detailed travel planning and execution, enhancing client satisfaction through well-organized multi-destination journeys.
Senior Account Executive, Onboard Marketing
2 Years 3 Months- Fostered relationships and oversaw creative requests from Guest Experience departments, including Entertainment Production Shows, Activities, Sports, Kids & Teens Programming, Housekeeping, Terminals, Medical, Guest Services, Suites, and Private Destinations, while supporting revenue-generating departments with creative assets for Beverage, Dining, Shore, and Excursions.
- Negotiated contracts with vendors to ensure budget expectations were met, conceptualized creative assets, and led all Terminal branding installations in Port Everglades, PortMiami, Port Canaveral, and Bayonne for new ship arrivals including Icon of the Seas, Utopia of the Seas, and Star of the Seas for their inaugural seasons.
- Developed and maintained SharePoint site for Onboard Marketing team to centralize marketing collateral for physical, print, and digital signage.
- Directed comprehensive activations and campaigns to enhance staff accommodations for Sunset Cove at Perfect Day at CocoCay, aligning with World Oceans Month and ship launches for Icon of the Seas, Utopia of the Seas, and Star of the Seas.
Account Executive, Guest Communications & Marketing
1 Year- Managed guest and trade communications for deployment changes and revenue directives, ensuring clarity and alignment with strategic goals.
- Led all large deployment and revenue initiatives from preliminary planning through execution of the external communications.
- Developed SharePoint and brief process to organize important details, streamlining information flow and enhancing communication efficiency. In launching this process, errors have either been completely avoided or caught ahead of communicating externally.
- Collaborated with revenue and deployment leaders to prepare announcements and represent guest interests during discussions of changes.
Specialist, Guest Communications & Marketing
2 Years- Crafted consumer messaging enhancing guest experience during itinerary modifications, redeployments, cancellations, and changes to revenue-driven products across domestic and global markets.
- Planned content calendar based on announcement type, impact, contact center bandwidths, brand needs, and urgency to ensure timely communication.
- Produced approximately 600 communications sent to guests and travel partners in 2021.
- Produced over 600 targeted communications to guests and travel partners, improving engagement and clarity of information in 2021.
Producer, Social Media Content Marketing
2 Years 2 Months- Developed engaging social destination and ship content to promote the product and represented the brand in various productions.
- Managed Crew Ambassador Program with 35 global creators to produce high-quality content while optimizing company spending.
- Managed Crew Ambassador Program with 35 creators globally to produce content; exceeded quality and minimized company spending.
- Orchestrated first Crew Ambassador Summit on-shore and at-sea containing workshops for content creators and influencers to improve imagery skillsets and capture assets to fuel marketing outlets. Summit resulted in more usable content than received on Influencer or Long-Term Partner shoots.
- Identified imagery to promote offerings across social channels and corporate communications. Implemented visual strategies resulting in 26% of impressions across Facebook, Twitter, and Instagram, reaching 1M Instagram followers.
- Designed and launched first crew submission tool to streamline photo and video submissions and selection processes, enhancing tracking capabilities and content storage library, leading to increased submissions and quality of creatives.
Community Producer, Social Media Marketing
1 Year 7 Months- Produced and managed corporate social media communities including Facebook, Twitter, Instagram, Pinterest, Snapchat, and YouTube.
- Lowered company spending and increased asset productivity through crafted strategies and processes. Introduced the Crew Ambassador Program, expanding the variety of content received and hosted takeovers, with recruited crew members worldwide. Submissions increased by 36% YOY, and imagery produced was used 2x more than from other sources. Managed budget and payroll to incentivize active participation.
- Created 'Best Job at Sea' contest through social and print advertising, managed winner selection, and oversaw all aspects of Traveling Content Creator position globally. Established travel and production schedule, negotiated contracts, and directed on-site for press interviews, appearances, content requests, and photo and video series.
Education
Bachelor of Arts - Theatre
- Extracurricular Activities: Founder of the FGCU Dance Company
- Cum laude graduate
Minor - Communications
Skills
SharePoint
Adobe Creative Suite
Salesforce
Travel & Reservation Systems
Data Analytics Tools
Wrike
CRM Tools
Trello
Microsoft Office
Timeline
Senior Travel Advisor
Cruise Planners
2025.11 - CurrentRead More
Senior Account Executive, Onboard Marketing
Royal Caribbean International
2023.06 - 2025.09Read More
Account Executive, Guest Communications & Marketing
Royal Caribbean International
2022.06 - 2023.06Read More
Specialist, Guest Communications & Marketing
Royal Caribbean International
2020.06 - 2022.06Read More
Producer, Social Media Content Marketing
Royal Caribbean International
2018.01 - 2020.03Read More
Community Producer, Social Media Marketing
Royal Caribbean International
2016.06 - 2018.01Read More
Florida Gulf Coast University
Minor from Communications
Read More
Florida Gulf Coast University
Bachelor of Arts from Theatre
Read More