SAMANTHA Masseus

• Implement and Drive sample management best practices process for all Photoshoots, Videos, Virtual and Retouching across all Brand Categories inclusive of Beauty
• Handled 17-22 Photoshoots and 12 retouching releases monthly
• Standardized Sample process for the Beauty Concept Team to establish consistency & ensure productivity for seasonal photoshoot
• Responsible for ordering late/chase samples from regional vendors to arrive in time for cross category retouching deadlines that impact website launch
• Support Marketing campaigns by providing Sample needs for all Social Media inclusive of In-Store videos
• Created systems for tracking/organizing all samples across multiple brands Photoshoots and retouching for all digital projects
• Facilitate key photoshoot outfit reviews with senior leadership, Fashion Stylist and Art Director
• Evolve photo sample process to include virtual photoshoots which occur with PINK campus reps homes or schools during pandemic
• Manage sample Accuracy, Sharing & arrivals dates from region for retouching Art release among multiple external vendors
• Conduct Model Castings with Senior Leadership to elevate model body diversity on set with accurate sample silhouettes
• Collaborate Photo Creative Director, Art director & Photo Producers on photoshoot timelines based on sample availability
• Influence Key Looks to be shot on photoshoots based on model body type, skin color, and silhouette
• Manage day-to-day Photo shoot prep, organizing and packing of Samples for On figure & Stills, Video Shoot and Virtual Photoshoots
• Established team priorities, maintained schedules and monitored performance.
• Improved operations through consistent hard work and dedication

• Cultivated the master turn-in calendar by working with Cross-functional partners for all categories. Proactively manage the flow of samples and turn-in schedule to minimize peaks and valleys
  • Produce over 6,500+ stills for Victoria's Secret PINK Digital and keep track of assets post shoots.
  • Effectively manage the need to remain aware of all future photoshoots with the need to execute in the present.
  • Conceptualized successful post photo shoot work flow to meet deadlines 98% of time for production partners which includes retouching, Brand Sample Sale, In-house photoshoots and Archive Cross-Functional Teams.
  • Partner with the Art Director of Photography to ensure all creative components support the brand identity and further the creative vision
  • Manage complexities of implementing change & providing stability to the team during uncertain times.
  • Pre Photo shoots Style Workflow includes merchandise selection based on merchant buys and rankings to maximize website visibility and increase sales.
  • Post Leadership Photoshoot styling walk-through to ensure cost effective strategies are implemented for sample orders as Brand guidelines and budget are maintained.
  • Facilitate prep and organization of photo shoot product, facilitate shot order with Producer, Art Director on set Lead Fashion stylist.
  • Effectively manage internal (Merchants) & external (Fashion stylist) resources to achieve organizational goal of a successful photoshoot.
  •Support on-set sample flow including tracking sample ETAs, missing samples for all on figure and still shoots. This process helps all teams on set meet daily shot count, no overtime needed for studio.
  • Drive Shot list review to align with Art Directors, Fashion Stylist and Photo Shoot producer explaining key messages to be captured, confirm product information calling out additional shoot notes and sample availability.
• Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.

• Assisted with on set photo shoot prep, styling, on model fittings for all PINK on model shoots, video shoots and with Creative Director.
• Managed sample lay downs, shoot prep & organizing of samples for studio & location photo shoots, which helped communication across all photo shoot categories be executed efficiently & shot on time.
• Created accessory props for use in mock space set up & photo shoots, which resulted in photos linking to a more personalized connection to PINK customer.
• Merchandised window installations, floor layouts, product placement, & display creations in store locations.
• Supported Visual team by executing fixture and merchandising strategies for PINK flagship stores in Ohio, Chicago & New York.
• Managed swipe library for creative strategy meetings, & mood boards so all ideas were cataloged and referenced when building new brainstorm streams for Brand.

• Maintained continuous knowledge of current and newly developed industry technology, making proactive suggestions to improve AV offerings and strategies.