Samantha McLaughlin

• Developed customized facial treatments for individual clients to address specific skin care needs.
• Analyzed skin condition and made appropriate product recommendations.
• Educated patients on treatment options.
• Created repeat business by developing long-term relationships with regular customers.

• Managed two e-commerce websites and enhanced online customer experience by improving product pages, age-gate, checkout process and conversion rate.

• Optimized digital content to increase ROI, organic traffic and customer retention (active customer base has increase by 80% in the past year).

• Launched four new brands while focusing on individual brand identity, exposure, optimized pricing and state-based price tracking.

• Executed campaign plans including tobacco conversion which resulted in a 42% volume increase in three months.

• Maintained content marketing calendar to schedule creation and delivery deadlines.

• Negotiated contracts with vendors and suppliers to establish timely delivery of materials.
• Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
• Created, designed and monitored company website and all social media platforms
• Developed and managed content calendars for each platform to create relevant posts
• Designed innovative creative strategies to raise brand awareness and engagement.

• Developed and executed marketing strategies that utilize multiple digital platforms including Amazon and Instagram
• Created engaging content and informative copy for company website and social media pages
• Worked with beauty influencers to promote seasonal products, which increased our customer engagement by 55% within two months
• Used Google Analytics to track best performing campaigns/pages, identified online behavior and customer demographics
• Coordinated digital marketing plans used to develop individual brand partners to increase brand awareness and/or promote a new product launch
• Executed seasonal and in-store activations including brand GWP promotions
• Collaborated closely with store teams, social media and email teams to organize and promote in- store events focusing on customer experience and brand exposure
• Provided all stores with call lists to promote reoccurring spa/in-store events.