Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Samantha Meron

Los Angeles,,CA

Summary

Extensive experience in public relations, operations, account management, and marketing across hi-tech and nonprofit sectors in fast-paced environments. Demonstrated success in team management, client relationships, and problem-solving. Strong focus on project planning, effective written and strategic communication, and operational efficiency. Dedicated and adaptable professional with a proactive attitude, strong work ethic, and the ability to learn quickly. Eager to contribute to a dynamic team and support organizational goals.

Overview

14
14
years of professional experience

Work History

Director of Operations

Magen Am USA, Inc.
01.2024 - Current
  • Promoted to Director of Operations managing the nonprofit and for-profit essential operations, reporting directly to the CEO.
  • Operations Management: Overseeing some of the company’s essential business operations — mainly, the Community Team Member (CTM) program.
  • Responsibilities include recruiting from the community, creation of annual program calendar, all participant program comms from A to Z
  • Responsible for growing the program three times its size for the first time ever
  • Established protocol and infrastructure for the program - created a 15 page program manual for any chapter nationwide to set up a CTM Program
  • Managing over 100 volunteers and a handful of internal staff
  • Marketing and Social Media: Serving as key liaison between Magen Am and marketing consultants to advise and create marketing materials as they relate to the CTM program, community education, and overall brand awareness
  • Community Education: Working with the Director of Training to create an annual schedule of revenue-generating educational classes for the community
  • Event Planning: Managed the event planning for two 300-person events celebrating the graduation of our volunteer guards from the CTM program
  • Donor Relations: Editing a new business plan proposal, scheduling meetings with donors, and parlor meeting events with both CEO and President as main speakers

Communications Consultant

Magen Am USA, Inc.
10.2023 - 01.2024
  • Managed media relations during peak operational activity and media interest following October 7, 2023, resulting in dozens of written and broadcast hits across top tier, local, and vertical media.
  • Maintained ongoing journalist relationships and fostered new relationships
  • Executed written materials including Q&As, press releases, and video scripts for social media and broader marketing purposes
  • Conducted media training for spokespeople and managed marketing initiatives with external consultants

Senior Account Executive

Gregory FCA
03.2022 - 08.2023
  • Managed daily media and client relations for B2B tech enterprises across supply chain/ logistics, SaaS, AI, and programmatic advertising industries
  • Participated in proposals for potential clients and kickstarted PR programs for new clients
  • Daily monitoring of industry trends and news to leverage in media outreach and integrate into broader weekly and monthly plans
  • Mentored and co-managed junior team members
  • Created written materials including press releases, thought leadership byline articles, briefing documents, pitches, and award submissions for marketing purposes
  • Responsible for weekly and monthly reporting, ensuring team is on track to hit quarterly KPIs
  • Lead client calls, coordinated and staffed client-journalist briefings and managed opportunities to its completion
  • Created and maintained media lists

Orange County Associate Director

Friends of the IDF
04.2021 - 12.2021
  • Oversaw the Orange County chapter’s fundraising and development strategy to ensure all annual goals were met and long- term goals were progressing
  • Created and executed donor engagement, development, and fundraising strategies through email and phone outreach, community engagement, and event coordination
  • Managed donor relations
  • Team lead for Hanukkah fundraising event of over 150 people with speakers and live music
  • Executed time-sensitive donor outreach strategy for FIDF’s Emergency Fundraising Campaign during a military operation in 2021 to aid soldiers on the frontline and their families with humanitarian aid

PR and Marketing Consultant

(Freelance)
06.2020 - 01.2021
  • Secured American and international partnerships to enhance outreach for joint American-Israeli governmental events
  • Executed media outreach for a rabbi’s book launch and philanthropic event
  • Advised on development of marketing materials, including pitch decks and website content
  • Created public relations materials such as press releases and media lists for product launches within the agricultural-tech and health-tech sectors

Account Executive

Headline Media Communications
10.2018 - 05.2020
  • Promoted from Account Coordinator to enhance services across a handful of hi-tech industries
  • Established and integrated quarterly and annual work plan calendars for strategic alignment
  • Developed messaging and crisis management strategies to mitigate potential issues.
  • Identified and executed media opportunities to maximize client visibility within respective industry
  • Produced messaging documents, press releases, pitches, thought leadership byline articles, and award submissions for marketing purposes
  • Curated media contact lists using external databases to improve outreach effectiveness.
  • Managed relationships between clients, journalists, and Headline Media to foster collaboration
  • Secured coverage in top-tier and trade outlets including Forbes, Reuters, and Bloomberg

Spokesperson’s Unit, International Communications Division, Corporal

Israel Defense Forces
01.2017 - 01.2018
  • Developed content and executed time-sensitive crisis management strategy as part of the IDF's foreign public information policy.
  • Specifically, for its multilingual website and social media platforms, including written materials such as press releases, articles, and scripts and voiceover for videos and podcasts.
  • Established and integrated annual, daily, and monthly work plan calendars.
  • Performed Hebrew to English translations.
  • Analyzed impact of extended social media campaigns.

Marketing Intern

Automotive Marketing Consultants Incorporated Global (AMCI Global)
01.2013 - 12.2013
  • Participated in market research events and collected video and photographic assets for major automotive brands.

Assistant to Los Angeles Regional Director

Common Sense Media
01.2011 - 12.2011
  • Organized expenses and maintained client relationships for the nonprofit that offers education and advocacy on safe media and tech for children.

Education

Certificates - Management Fundamentals, Viral Marketing and Creating Contagious Content

Wharton School of Business, University of Pennsylvania
01.2020

B.S. Journalism; B.A Communication; Business Minor -

University of Colorado Boulder
05-2016

Campus Fellowship Program - entrepreneurship, the future of humanities in secular universities, literature in Jewish thought

The Tikvah Fund
01.2016

Pacific Palisades Charter High School
06-2012

Skills

  • Dedication to team members and clients
  • Team and project management
  • Strategic planning and execution
  • Event planning
  • Community engagement
  • Marketing strategy
  • Media relations
  • Crisis communication
  • Written materials including byline articles, press releases, marketing one-pagers, website and newsletter content

Languages

  • English, Mother Tongue
  • Hebrew, Proficient

Timeline

Director of Operations

Magen Am USA, Inc.
01.2024 - Current

Communications Consultant

Magen Am USA, Inc.
10.2023 - 01.2024

Senior Account Executive

Gregory FCA
03.2022 - 08.2023

Orange County Associate Director

Friends of the IDF
04.2021 - 12.2021

PR and Marketing Consultant

(Freelance)
06.2020 - 01.2021

Account Executive

Headline Media Communications
10.2018 - 05.2020

Spokesperson’s Unit, International Communications Division, Corporal

Israel Defense Forces
01.2017 - 01.2018

Marketing Intern

Automotive Marketing Consultants Incorporated Global (AMCI Global)
01.2013 - 12.2013

Assistant to Los Angeles Regional Director

Common Sense Media
01.2011 - 12.2011

Certificates - Management Fundamentals, Viral Marketing and Creating Contagious Content

Wharton School of Business, University of Pennsylvania

B.S. Journalism; B.A Communication; Business Minor -

University of Colorado Boulder

Campus Fellowship Program - entrepreneurship, the future of humanities in secular universities, literature in Jewish thought

The Tikvah Fund

Pacific Palisades Charter High School

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