Summary
Overview
Work History
Education
Skills
Certification
HONORS AND ORGANIZATIONS
Timeline
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Samantha M. Salernitano

Samantha M. Salernitano

Nutley,NJ

Summary

Research and insights professional with 3 years of consulting experience delivering custom quantitative and mixed-methods research to support high-stakes strategic and commercial decisions across healthcare, CPG, and adjacent industries. Background in behavioral science and advanced quantitative methods, with strong expertise in study design, statistical analysis, and translating complex data into executive-ready insights. Experienced working in fast-paced, innovation-driven consulting environments and comfortable adopting new methodologies and tools.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Senior Market Research Analyst

iMarketresearch
07.2023 - Current
  • Lead end-to-end custom research engagements, translating quantitative and mixed-methods data into actionable insights for healthcare and CPG clients
  • Design and analyze large-scale studies to evaluate market dynamics, customer behavior, decision drivers, and unmet needs
  • Apply advanced statistical methods using SPSS, Excel, and R studio (working knowledge) to ensure analytical rigor
  • Develop research plans, methodologies, and instruments for both qualitative and quantitative data collection
  • Synthesize findings into clear, executive-ready presentations and reports, highlighting implications and strategic recommendations
  • Partner closely with clients and internal teams to ensure insights are aligned with business objectives and decision-making needs
  • Manage multiple concurrent projects under tight timelines in a consulting environment

Teaching & Academic Research Experience

Montclair State University NJ
2022 - 2023

Teaching Assistant

  • Supported instruction in psychological theory, research methodology, and data interpretation
  • Evaluated and graded assignments and exams, reinforcing strong attention to detail and analytical reasoning


Academic Research Labs

  • Supported faculty-led behavioral and psychological research labs through hands-on study execution
  • Assisted with participant coordination, data collection, and protocol adherence across multiple studies
  • Conducted data cleaning, preparation, and preliminary quantitative analysis using Excel, SPSS, and R Studio
  • Contributed to interpretation and synthesis of results for internal research outputs and conference presentations

Research Assistant for the Medical & Scientific Services Department

Ashfield Health Company
06.2021 - 10.2021
  • Conducted literature reviews and secondary research to support clinical and scientific initiatives
  • Supported development of slide decks, manuscripts, posters, and educational materials in compliance with industry standards
  • Collaborated with medical writers and project managers to deliver high-quality scientific content
  • Built foundational knowledge across disease states, therapeutic areas, and medical terminology

Client & Stakeholder Experience

  • Developed strong client-facing communication and relationship-management skills through consulting and customer-facing roles
  • Experienced translating complex analyses into clear narrative for non-technical stakeholders
  • Comfortable managing stakeholder expectations, incorporating feedback, and presenting findings to varied audiences

Education

Master of Science - Psychological Sciences

Montclair State University
Little Falls, NJ
05.2023

Bachelor of Science - Psychology and Behavioral Neuroscience

Stockton University
Galloway, NJ
05.2021

Skills

    Research & insights

  • Quantitative & mixed-methods research
  • Study design and methodology development
  • Survey design & analysis
  • Insight synthesis
  • Analytics & Tools

  • SPSS
  • R studio (working knowledge)
  • Advanced Excel (analysis, synthesis)
  • PowerPoint (executive storytelling)
  • Consulting & Client Services

  • Client & stakeholder management
  • Translating data into business decisions
  • Managing multiple concurrent projects
  • Executive-level communication

Certification

  • Advanced Quantitative Methods, Montclair State University, 2023
  • Data Analytics Methods for Marketing, Coursera, 2023

HONORS AND ORGANIZATIONS

Delta Zeta Sorority, National Honor Society of Leadership and Success, Psi Chi Honor Society, Golden Key International Honor Society, Elected Parliamentarian and Mental Health Chair of Delta Zeta Sorority, Elected on the Panhellenic executive board as Vice President of Finance

Timeline

Senior Market Research Analyst

iMarketresearch
07.2023 - Current

Research Assistant for the Medical & Scientific Services Department

Ashfield Health Company
06.2021 - 10.2021

Client & Stakeholder Experience

Bachelor of Science - Psychology and Behavioral Neuroscience

Stockton University

Teaching & Academic Research Experience

Montclair State University NJ
2022 - 2023

Master of Science - Psychological Sciences

Montclair State University