SAMANTHA N. RUMSKY
New York,NY
Summary
Results-driven media leader with 10+ years of experience delivering multi-million-dollar revenue growth across footwear, fashion, luxury, and financial categories. Known for building strategic partnerships, leading integrated sales initiatives, and developing strong C-suite relationships. Experienced in managing and mentoring teams while driving business growth in a competitive media landscape.
Overview
2027
2027
years of professional experience
Work History
Ad Director
Fairchild Media Group
01.2022 - Current
- Drive multi-platform campaigns across print, digital, social, custom content, and events; consistently exceed $4M annual revenue target
- Lead revenue strategy and integrated sales across Finance, Footwear, Social, and Travel verticals for the Fairchild Media Group portfolio
- Oversee Footwear News sales efforts, ensuring alignment with brand strategy and revenue goals
- Manage and mentor a team of 2 sales professionals, providing strategic guidance, pipeline oversight, and career development support
- Managed relationships with top-tier clients including Stuart Weitzman, New Balance, Puma, and Christian Louboutin, enhancing brand loyalty and revenue potential.
- Cultivated C-suite partnerships, engaging executives through participation in Beauty CEO Summit and Apparel & Retail CEO Summit, driving strategic collaboration.
- Led financial and social tech sponsorship strategy for Beauty CEO Summit, securing partnerships with key category leaders to enhance event value.
- Play a key role in the strategy and execution of tentpole events including FN CEO Summit and FN Achievement Awards
- Partner with editorial to align content, issue planning, and event programming with advertiser objectives
- Attended trade shows to connect with clients and showcase products
- Ranked #1 revenue producer
Sales Director
Footwear News & WWD
01.2021 - 01.2022
- Led sales strategy across footwear and trade show categories, managing key accounts across the U.S. and international markets
- Built and expanded relationships with major brands, driving collaboration and partnership opportunities with New Balance, Puma, and Wolverine
- Drove new business through strategic outreach and in-person meetings, resulting in increased market presence and brand engagement
- Developed integrated programs aligning client objectives with media and event opportunities, enhancing client satisfaction and project outcomes
Digital Account Manager
Footwear News
02.2018 - 01.2021
- Cultivated strategic partnerships with brands including Reebok, Klarna, and Wolverine
- Managed digital revenue growth across footwear, technology, and trade show verticals
- Partnered with marketing and editorial teams to develop innovative, content-led campaigns
- Consistently met or exceeded revenue targets
Director of Brand Partnerships
opendorse
2017 - 2018
- Closed strategic deals with brands including Anheuser-Busch, Verizon, and Cigna, contributing to revenue growth
- Secured partnerships with agencies and brands through athlete-driven marketing programs, enhancing brand visibility
- Executed campaigns from pitch through delivery, collaborating with internal teams to ensure seamless implementation
- First NYC hire, responsible for launching and scaling brand presence in the region
Senior Account Manager
Style Coalition
2016 - 2017
- Managed high-volume RFP pipeline, creating tailored social-first strategies to meet client objectives
- Oversaw end-to-end campaign execution and talent partnerships, ensuring alignment with brand goals
- Executed integrated influencer marketing campaigns, enhancing brand visibility and engagement for clients
- Worked with brands including H&M, Hershey, Swarovski, and Anheuser-Busch
National Sales Manager
Time Out North America
2014 - 2016
- Drove revenue across print, digital, and experiential platforms; consistently exceeded $3M annual goal
- Closed business with brands including Cartier, H&M, Delta, and Airbnb, contributing to a diverse portfolio and revenue growth
- Sold integrated sponsorships for multi-market events and activations, enhancing brand visibility and engagement
- Developed strong relationships with major agency holding companies, fostering collaboration and driving strategic partnerships
Regional Sales Manager
Condé Nast (Brides)
2013 - 2014
- Managed ~55 East Coast accounts, delivering integrated advertising solutions across print, digital, and events to enhance client engagement
- Maintained accurate forecasting to support new business development initiatives and optimize sales strategies
- Developed strategic marketing programs with editorial and marketing teams to align brand messaging and drive audience growth
Fashion & Luxury Integrated Sales Planner
Los Angeles Times & Chicago Tribune
2010 - 2013
- Collaborated with prestigious brands including Chanel, Bulgari, and Richemont to deliver tailored advertising solutions
- Supported integrated advertising programs for fashion and luxury categories, enhancing brand visibility
- Developed proposals and managed RFPs while facilitating effective client communication to strengthen relationships
Education
Bachelor of Arts - Advertising/Public Relations, Minor in Spanish
Pennsylvania State University
University Park, PASkills
- Digital Advertising
- Media Planning
- Account Management
- Pipeline Development
- Forecasting
- Negotiation
- Salesforce
- Strategic Sales Leadership
- Revenue Growth
- C-Suite Relationship Management
- Team Leadership
- People Management
Awards & Honors
- Footwear News – Salesperson of the Year (2019)
- “Field of Dreams” Award – Los Angeles Times Watch Supplement
Timeline
Ad Director
Fairchild Media Group
01.2022 - Current
Sales Director
Footwear News & WWD
01.2021 - 01.2022
Digital Account Manager
Footwear News
02.2018 - 01.2021
Director of Brand Partnerships
opendorse
2017 - 2018
Senior Account Manager
Style Coalition
2016 - 2017
National Sales Manager
Time Out North America
2014 - 2016
Regional Sales Manager
Condé Nast (Brides)
2013 - 2014
Fashion & Luxury Integrated Sales Planner
Los Angeles Times & Chicago Tribune
2010 - 2013
Bachelor of Arts - Advertising/Public Relations, Minor in Spanish
Pennsylvania State University