Samantha Peebles
Rochester,NY
Summary
Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
Work History
VIP Manager and Marketing Specialist
Top Shelf Enterprises, LLC.
2023.08 - Current
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Developed a customer database using HubSpot to drive sales and livestream viewership.
- Assisted marketing efforts through emails, SMS, and automated workflows.
Bartender
Portsea Hotel Hospitality
2023.02 - 2023.07
- Bartending, reception, hosting, functions, serving.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol
Sales Representative
Empire North Merchants
2021.09 - 2023.01
- Managed customer accounts to secure customer satisfaction and repeat business.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
Assistant Director of Social Media
Nazareth College
2019.10 - 2021.09
- Developed and managed a content calendar through Sprout Social
- Took lead on content strategy for multiple digital media campaigns (both paid and organic) and managed a team of social media students.
- Wrote copy and created content for each channel including Facebook, X, TikTok, Instagram, and LinkedIn.
- Drafted campaign proposals to present to the marketing and leadership teams.
Marketing Coordinator
Nazareth College
2019.01 - 2019.10
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Worked closely with the social media team to develop and edit content on each platform.
- Collaborated with cross-functional teams such as admissions and advancement to establish successful execution of projects and campaigns.
Education
Master of Science - Integrated Marketing Communications
Nazareth College of Rochester
Rochester, NY05.2020
Bachelor of Arts - Communication And Media
Nazareth College of Rochester
Rochester, NY12.2017
Skills
- Public Relations
- Quality Assurance
- Social Media Management
- Problem Solving
- Cross-functional Collaboration
- Effective Communication
- Team Leadership
- Event Coordination
- Brand Management
- Project Management
- Brand Awareness
- Conflict Resolution
References
References available upon request
Timeline
VIP Manager and Marketing Specialist
Top Shelf Enterprises, LLC.
2023.08 - Current
Bartender
Portsea Hotel Hospitality
2023.02 - 2023.07
Sales Representative
Empire North Merchants
2021.09 - 2023.01
Assistant Director of Social Media
Nazareth College
2019.10 - 2021.09
Marketing Coordinator
Nazareth College
2019.01 - 2019.10
Master of Science - Integrated Marketing Communications
Nazareth College of Rochester
Bachelor of Arts - Communication And Media
Nazareth College of Rochester
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