SAMANTHA PENLEY

Experienced sales and marketing professional proactive in leading and developing strategic growth plans. Quickly determine customer product requirements and promote product mixes to meet identified needs and drive sales. Offering proven talent for building and managing strategic relationships within customer accounts.

• Territory Sales Manager, Patterson Companies (Companion Animal Health), Sacramento, CA, 12/01/18, Present, Regularly calls on veterinary offices, labs, and institutions within a defined sales territory to achieve budgeted sales volume and other established goals., Maintains and further develop established accounts, and develops new accounts to increase market penetration., Actively prospects, pursues, and closes equipment and technology sales in assigned territory., Responsible for maintaining and growing existing consumables base., Responsible for generating leads for technology offerings, exclusive products, and capital equipment., Prepare presentations and price quotes for customers., Promotes Patterson Vet marketing programs & demonstrates new products., Participates in and supports meetings and activities as requested by the Branch Manager, Region and/or General office., Performs other Veterinary Pharmaceutical Sales Representative duties as assigned.
• Territory Sales Manager, Cavalor North America (Equine Nutrition), Sacramento, CA, 08/01/16, 12/01/18, Oversee all sales and distribution in California. Increased sales drastically in past 48 months through marketing and events, and increased distribution to industry officials at veterinary clinics, tack and feed stores, expos and high-performance barns in the California territory., Initiate weekly sales calls to existing and new accounts, including dealer ride-alongs and product training. Manage and input California orders, track sales goals and educate stores about quarterly promotions., Coordinate all in-store merchandise and displays. Educate store employees and veterinary clinic staff via crafted sales and education presentations., Provide feeding and nutrition consultations to equine trainers and performance barns., Plan and execute workshops and in-store demos for customer interaction., Attend equine events such as the World Cup, LA Masters, NFR, Horse Expo, CA horse races, etc.
• Marketing and Events Manager, Craig Realty Group, Los Angeles, CA, 08/01/13, 04/01/16, Oversaw all onsite events ranging from 200-15,000 people for Citadel Outlets - Voted "Best Mall in Los Angeles 2015"., Managed entertainment events - 12th, 13th & 14th Annual Tree Lighting Concerts with CBS Radio, iHeart Media and FOX 11. Entertainment featuring Mario Lopez, Jesse McCartney, Mark Ballas, R5, Bonnie McKee, Jana Kramer, After Romeo, Cimorelli, Christina Grimmie. Other music events - CBS/KRTH 101 Totally 80's, weekend entertainment, private concerts with Phil Vassar and Charlie Worsham., Managed holiday events - 4th & 5th Annual Chinese New Year Celebrations, Annual VIP Christmas Party, Job Fairs, Sidewalk Sales, Moonlight Madness, and Cinco De Mayo Celebrations., Managed charity events - 8th, 9th and 10th Shopping Extravaganza and NFL Play Off Party with Prevent Child Abuse., Collaborated with the Vice President and Marketing Director with rebranding and long term marketing strategies that would help increase sales at company owned malls., Assisted team with quarterly advertising and media sales. Supported Public Relations and media outreach., Managed budgets and negotiate prices with vendors and talent., Coordinated contracts and agreements for all onsite activities., Worked directly with new tenants to establish grand opening marketing fees and brand awareness on property., Supervised operations, marketing staff and hired vendors during events.
• Marketing Coordinator, Royal Champion Supplements (Equine Nutrition Industry), San Juan Capistrano, CA, 12/01/10, 08/01/13, Assisted National Sales Manager with marketing and sales material to be presented to sales reps and dealers., Managed tradeshows, community events and equestrian competitions for west coast region., Wrote press releases, newsletters, blogs, and assisted with brochure/website copy., Collaborated with CEO's sister company, Contradiction Films as an Associate Producer/Casting Director. Reviewed scripts, hosted special guests, coordinated reality series pilot. Produced original content to market Royal Champion assets., Coordinated all marketing events and campaigns while interfacing with customers at horse shows, expos, local equine events and exhibitor mixers., Worked directly with the CEO on all aspects of rebranding Royal Champion - new slogan, message, brochures, labels, description of products, and sales rep training materials., Communicated with designers on a daily basis for banners, event signage, promo flyers, and social media promotion.
• Marketing/PR Coordinator, CWA Inc., San Diego, CA, 09/01/09, 01/01/10, Spearheaded event venue attendance by means of PR, social media, and corporate sponsorship., Worked with in-house designers, account executives and campaign directors to make sure client needs were met and within budget., Worked with San Diego Fox TV to land a five minute interview segment about upcoming event.
• Production Assistant/Graphics Operator, Trakus Inc (located at Del Mar Thoroughbred Club), San Diego, CA, 07/01/09, 09/01/09, Managed graphics work station by ensuring the on-screen graphics are inserted and accurate for specific races throughout the entire race program on Simulcast, Network Broadcast and on-site LED boards., Coordinated with DMTC and Trakus TV Production Department to communicate race information.
• Events Assistant and Senior Administrative Assistant, Del Mar Fair Ground, San Diego, CA, 04/01/09, 09/01/09, Assisted event coordinators with various tasks to maintain successful shows for 18 concerts and events., Badged employees, completed background checks, and process applications., Guided employees through application process, filing, and data entry.

REFERENCES PROVIDED UPON REQUEST