Summary
Overview
Work History
Education
Skills
Timeline
OperationsManager
SAMANTHA PEPI

SAMANTHA PEPI

Fort Collins,CO

Summary

Performance-driven Vice President of Digital Media with 20 years of experience as a strategic leader responsible for overseeing and optimizing all aspects of digital media campaigns. This includes everything from shaping digital marketing strategies to overseeing paid media partnerships with top publications, and managing content creation and distribution. Demonstrated client success with targeted multi-pronged digital advertising campaigns nationally, locally and in Washington D.C., with budgets exceeding $8 million. Accustomed to running 5+ campaigns at any given time, and multi-tasking on a daily basis. Maintain excellent relationships with media partners and advertising and creative vendors who are integral to implementing a seamless campaign. Proactive at staying abreast of digital trends, emerging technologies, and industry best practices.

Overview

19
19
years of professional experience

Work History

Vice President, Digital Media

Story Partners
04.2014 - Current
  • Head of digital media and advertising practice at fast-paced PR/Govt affairs agency in D.C. that focuses on helping clients in various industries, including e-commerce, energy, healthcare and education.
  • Manage paid media efforts with budgets exceeding $8 million.
  • Develop comprehensive digital media strategies aligned with clients' goals (i.e. educate policymakers, drive engagement, raise awareness on key issues).
  • Cultivate relationships with media partners, advertising vendors, web developers, creative agencies and research partners.
  • Oversee creation of high-quality, engaging content for various digital platforms.
  • Implement strategies to attract, retain, and grow digital audiences through SEO, social media marketing, email campaigns, and other techniques.
  • Use analytics tools and research partners to monitor and evaluate performance of digital campaigns and messaging.

Senior Manager, Digital Publicity

MXM Social
01.2011 - 01.2013
  • Built and oversaw Digital Public Relations (DPR) team of seven publicists.
  • Managed 15+ campaigns capitalizing on latest trends in digital media for Fortune 500 companies.
  • Outreach tactics included: Organic blog partnerships, virtual and in-person events, product sampling, asset distribution and customized media kits.
  • Conducted performance evaluations, compensations and hiring to maintain appropriate staffing. requirements.

Senior Counselor

Dezenhall Resources
01.2008 - 01.2011
  • Provided strategic counsel for clients experiencing high-stakes PR crises and media scrutiny.
  • Designated media spokesperson for financial services client.
  • Other duties included media training, message development, media outreach, drafting press releases, preparing press kits and coordinating media interviews.

Staff Assistant

U.S. Congress, Representative Christopher Shays
01.2008 - 10.2008
  • Assisted legislative aides with written correspondence to constituents on various issues.
  • Daily communicator with constituents, addressing phone inquiries on legislative issues and providing in‐person tours of U.S. Capitol.

Press Assistant

U.S. Peace Corps Headquarters
01.2007 - 01.2008
  • Served as primary point of contact for incoming media calls, requests for meetings and interviews with company executives and experts.
  • Implemented priority media initiatives for internationally‐focused federal agency (i.e. Top Colleges” and “50+ Volunteers”); included building media lists, writing press releases and securing quality local media coverage.

Market Research Analyst

TNS
06.2004 - 01.2007
  • Collected and analyzed data (quantitative and qualitative) on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
  • Prepared custom presentations highlighting research and trends for clients.
  • Research programs included ad testing, new product/concept screening, consumer awareness and usage studies.

Education

Master of Arts - Public Communication

American University: School of Communication
Washington D.C.
05.2008

Bachelor of Science - Business Administration And Marketing

American University: Kogod School of Business
Washington D.C.
05.2004

Skills

  • Digital Media
  • Strategic Planning
  • Audience Targeting
  • Client/Vendor Relationship Building
  • Market Research
  • Content Development
  • Analytics and Reporting
  • Budget Allocation

Timeline

Vice President, Digital Media

Story Partners
04.2014 - Current

Senior Manager, Digital Publicity

MXM Social
01.2011 - 01.2013

Senior Counselor

Dezenhall Resources
01.2008 - 01.2011

Staff Assistant

U.S. Congress, Representative Christopher Shays
01.2008 - 10.2008

Press Assistant

U.S. Peace Corps Headquarters
01.2007 - 01.2008

Market Research Analyst

TNS
06.2004 - 01.2007

Master of Arts - Public Communication

American University: School of Communication

Bachelor of Science - Business Administration And Marketing

American University: Kogod School of Business
SAMANTHA PEPI