Samantha Perry

As the Visual Lead for the company's apparel location, my responsibilities included ensuring that the storefront met high expectations regarding cleanliness, perfect product placement, and organizing merchandise displays to maximize sales potential.

I worked directly under the company's Director of Visual Merchandising and Interior Styling, John Contrearas. In this role, I maintained weekly floor flips and upload detailed photos to be closely reviewed.

I made sure to be available for biweekly Zoom meetings to review floor maps, discuss retail exits to be shipped back to the company's warehouse, and ensured that all received inventory is processed correctly.

I represented the brand by providing styling suggestions and assisting customers in selecting items based on their individual needs.

I maintained contact with customers via telephone, email, as well as the messaging program called Tulip.

I maintained contact with all team officials, ranging from the e-commerce customer service representatives to the district managers.

I was among the top seven highest-selling employees company-wide, comprising twenty-six store locations spread across the country.

At Whiskey & Leather, I was the district manager of three storefronts located in Montecito, La Jolla, and Del Mar.

I was accountable for overseeing all positions including sales stylists, store managers, marketing, visual merchandisers, and wholesale.

I was responsible for assisting with running the company's social media platforms such as Instagram, Facebook, and TikTok. This included producing photo shoots (styling, scouting models, etc.), posting on the company's social media, researching new trends and most successful times to post so that it was available to view by the majority of the company's followers, and creating content. From this content, the company saw growth with both an increase in followers as well as incoming sales.

I oversaw all of the wholesale buying for men's and women's apparel and non-apparel by physically attending fashion markets in Los Angeles every season, as well as being in communication with each brand's representatives via email and Zoom to confirm wholesale orders and delivery dates.

I was responsible for abiding by the company's budgets when placing order. Keeping up to date. with current trends, fits, and styles for upcoming seasonal orders.

I assisted with visuals by processing all incoming inventory and displaying it on the store floor to maximize sales. While creating displays in one store, I would be responsible for forwarding photos to the other locations for their team members in the visual field to copy. If I was on a business trip and physically at a different store location, I was responsible for attending to the same process as my "home" store location.

I was responsible for completing all merchandising needs including weekly store flips that met the company's high expectations, new inventory placement, and new store design/openings.

I was responsible for guaranteeing that each store location succeeded in hitting monthly goals and incentives, was staffed appropriately, and abided by company policies.

I have eight years of Shopify experience. This includes (but is not limited to) processing inventory, publishing new products on the company's website, ensuring that all new products are available on each store's POS system, fulfilling online orders, and issuing transfers between the locations.

I maintained positive company morale by confirming that all team members felt aligned by scheduling weekly individual meetings, issuing monthly personal progress reports, and traveling to each store location for observation.

Civilianaire is primarily a men's apparel line where I held the Head Manager, Visual Lead, and Production Manager titles while also maintaining responsibility for updating the company's social media, fulfilling online orders, and traveling to the production warehouse located in Los Angeles.

I gained experience by heading up the company's social media. This consisted of producing photo shoots, styling scouted models, and editing all content before creating posts that would be submitted at the appropriate time to reach the majority of the company's followers.

As the Production Manager, I was responsible for assisting with creating seasonal pieces and then seeing them through the production process.

Keeping all budgets in mind whole placing wholesale orders through the company's factory.

As the lead of visuals, I maintained the store's weekly updated presentation to meet high expectations of perfection, cleanliness, organization of incoming inventory, and processed all new products.

Civilianaire is an independent brand founded by Gene Montesano, who is the founder of Lucky Brand. I was responsible for working closely with him to ensure that the fashion line maintained high quality and customer service, production was running promptly, and the storefront was organized to increase sales.

As the manager, I sought to complete all managerial tasks ranging from payroll to scheduling, and succeeded in hitting monthly sales goals.