Samantha Portillo

● Serve as the senior most recruiting leader, reporting directly to the CFO and partnering with the COO, overseeing
enterprise-wide talent acquisition.
● Act as a player coach, managing and mentoring a high performing recruiting team while personally leading
full-cycle searches for high impact commission-based sales and corporate roles.
● Partner with executive leadership to design and execute strategic hiring initiatives that align with long-term
business objectives, workforce planning goals, and organizational growth strategies.
● Optimized recruitment operations through ATS and HRIS integration, structured interviews, and use of Culture
Index and Prevue assessments to streamline hiring, improve onboarding, and ensure compliance.
● Successfully facilitated 120 offers and 90 hires in 2024 and extended 87 offers with 70 hires through Q3 2025,
recruiting for positions across sales, service technicians, finance, and administrative teams.
● Strengthen employer brand presence by optimizing Glassdoor and Indeed profiles, resulting in a 100 percent
increase in page views within six months and a measurable improvement in applicant engagement through
targeted sponsorship and job board integrations.
● Establish and oversee the first data driven reporting structure for recruitment, developing dashboards and
analytics to track conversion rates, turnover trends, and hiring velocity, providing actionable insights that inform
executive decision making and future headcount planning.
● Collaborate cross-functionally with HR and department leaders to ensure seamless onboarding, benefits
validation, and compliance alignment, fostering a consistent and positive employee experience from offer to
integration

● Joined as the first Talent Acquisition hire and built the function from the ground up, designing scalable recruiting
strategies, implementing systems and tools, and leading full-cycle hiring across departments including sales,
engineering, operations, and corporate functions.
● Partnered with executive and department leaders to shape workforce planning, organizational design, and DEI
hiring practices that supported rapid growth and cultural alignment.
● Filled 28 critical roles within the first year, doubling company headcount and saving approximately $900K in
external recruiting costs while improving candidate quality and time-to-hire.
● Launched and chaired the “Culture Crew” Employee Resource Group, driving company-wide engagement
initiatives and fostering an inclusive, high-retention culture in a fast-paced startup environment.
● Established and managed core TA infrastructure—ATS configuration, vendor selection, job boards, and digital
platforms (G-Suite, Slack, Slab Docs)—to support operational scalability and data-driven recruiting.
● Strengthened employment branding by developing creative campaigns and revitalizing all career pages using
Canva and in-house tools with minimal budget investment.
● Delivered key talent insights through data tracking and analysis of hiring metrics, providing leadership with
actionable reporting to refine recruiting strategy and process optimization.

• Optimized recruiting operations, processes, and best practices to drive efficiency and consistency across all locations.
• Managed and improved ATS, recruiting tools, and employer branding across Glassdoor, Indeed, and LinkedIn.
• Onboarded, trained, and supported new recruiters, ensuring readiness, consistency, and long-term success.
• Partnered with leadership to refine workflows, track key hiring metrics, and implement data-driven solutions.
• Developed and documented scalable recruitment processes to support organizational growth.

• Partnered with the Chief People Officer to develop and refine recruiting policies, procedures, and department structure.
• Managed a team of ~30 Recruiting Operations Coordinators, later transitioning to a specialized talent acquisition model for scalability and efficiency.
• Owned and optimized recruiting platforms (Glassdoor, Indeed, LinkedIn) while coaching recruiters on personal branding and candidate engagement.
• Analyzed hiring metrics and conducted regular check-ins to improve recruiter performance and hiring outcomes.
• Led, coached, and developed a team of recruiters, ensuring alignment with best practices, standardized workflows, and process documentation.
• Partnered with senior leadership during organizational growth, including onboarding and aligning a new VP of Talent Acquisition.
• Built scalable recruiting processes that enhanced efficiency, consistency, and supported long-term company growth.

• Recruited and sourced licensed and aspiring real estate agents for the South Fort Worth office, building strong pipelines and driving agent headcount growth.
• Managed end-to-end candidate engagement, from sourcing through onboarding, while ensuring compliance with licensing requirements.
• Oversaw office operations including financial management (QuickBooks billing, reconciliations), notary services, and document processing.
• Partnered with title companies to ensure accurate and timely closing of agent files.
• Supported daily administrative and operational functions, ensuring a productive and organized office environment.

• Streamlined operations between front office and warehouse staff by developing and implementing Standard Operating Procedures (SOPs), improving efficiency and cross-team coordination.
• Led recruitment efforts as needed, including sourcing, hiring, and training new sales and warehouse staff, ensuring smooth onboarding and adherence to company policies.
• Oversaw financial management activities, including collections of past-due payments and implementing strategies to improve cash flow.
• Managed the company’s digital presence — including social media, SEO, and newsletters — to strengthen brand visibility and customer engagement.
• Contributed to the company’s operational, financial, and talent success by combining recruiting, process optimization, and resource management.

• Promoted from Weekend Fitness Director to Fitness Director within a year after exceeding personal sales goals and consistently ranking #1 in sales at the club.
• Managed and developed a team of 3 salespeople and 15 personal trainers, ensuring company quotas were met while continuing to achieve individual sales targets.
• Recruited, hired, and trained new staff, driving team performance and supporting long-term retention.
• Trained and coached salespeople on effective sales strategies, client engagement, and quota achievement, resulting in improved individual and team performance.
• Collaborated with trainers to optimize schedules and client load, balancing trainer satisfaction, client experience, and pay requirements.

• Developed and implemented comprehensive fitness programs tailored to diverse client needs.
• Managed daily operations, ensuring high standards of facility cleanliness and equipment maintenance.
• Trained and mentored fitness staff, fostering a collaborative team environment to enhance service delivery.
• Analyzed client feedback to refine programs, improving member satisfaction and retention rates.