Samantha Prusse
Beaverton,OR
Summary
All West Coast Conference Academic | Team NCAA Nationals Competitor | Team Captain | WCC Champion Growth-oriented sports marketing professional with experience leveraging CRM insights, field marketing, and data-informed strategies to support emerging market development. Former NCAA athlete and team captain, currently competing semi-professionally, with a strong foundation in building authentic connections between brands and athletic communities.
Overview
6
6
years of professional experience
Work History
Athlete I & Sales Associate
Nike Employee Store
Beaverton, OR
10.2025 - Current
- Delivered a consumer-first retail experience while capturing real-time insights on product performance and storytelling. Supported brand education and launches in a fast-paced, team-oriented environment
CMO & Administration
SportLab PDX / Athletic Republic
Portland, OR
12.2024 - Current
- Used CRM insights to identify account needs and growth opportunities. Built local partnerships to expand brand visibility in running and training communities. Led community-based activations, collaborating with athletes and coaches to strengthen brand loyalty
Food Service Associate
Salt & Straw
Portland, OR
04.2024 - Current
- Delivered consistent, high-quality customer experiences in a fast-paced environment. Supported local store marketing events and seasonal product launches
Camp Director
Ultimook Running Camp (Non-Profit)
Tillamook, OR
08.2020 - Current
- Director of Operations of a local youth running organization in the PNW. Led athlete development programs, education seminars, and community outreach initiatives. Built an inclusive, motivating environment for the next generation of athletes.
Marketing Intern
University of Portland Athletic Department
Portland, OR
05.2024 - 05.2025
- Developed and executed team-specific marketing plans to increase student and community engagement. Ran social and email campaigns, analyzing engagement in Excel to guide targeted outreach.
Seasonal Educator (Retail Marketing & Brand Experience)
Lululemon
Tigard, OR
11.2023 - 05.2024
- Delivered a high-touch brand experience aligned with company values and visual standards.
Sales Representative / Field Marketing
GT's Synergy
Portland, OR
06.2023 - 01.2024
- Promoted products through face-to-face and B2B marketing at high-traffic events and retail locations.
- Collected and analyzed consumer behavior data using Excel. Delivered customer insights and feedback to internal marketing and brand teams
Education
MBA – Master of Business Administration - Sports Marketing
University of Portland
B.A.S - Business Marketing & Psychology
University of Portland
Skills
- CRM & Marketing Platforms: HubSpot, HighLevel
- Website Creation:
- Digital Advertising: Meta Ads, Google Ads
- Microsoft Office Suite (including Excel)
- Canva (Graphic Design & Marketing Materials)
- CapCut (Video Editing)
- OptiSigns (Digital Signage Management)
- Data Organization & Spreadsheet Management
- Marketing & Content Creation Tools
- Scheduling Platforms: Jane Software
Timeline
Athlete I & Sales Associate
Nike Employee Store
10.2025 - Current
CMO & Administration
SportLab PDX / Athletic Republic
12.2024 - Current
Marketing Intern
University of Portland Athletic Department
05.2024 - 05.2025
Food Service Associate
Salt & Straw
04.2024 - Current
Seasonal Educator (Retail Marketing & Brand Experience)
Lululemon
11.2023 - 05.2024
Sales Representative / Field Marketing
GT's Synergy
06.2023 - 01.2024
Camp Director
Ultimook Running Camp (Non-Profit)
08.2020 - Current
MBA – Master of Business Administration - Sports Marketing
University of Portland
B.A.S - Business Marketing & Psychology
University of Portland