Summary
Overview
Work History
Education
Skills
Websites
Languages
Certification
Timeline
Generic

Samantha Rendon

San Antonio,TX

Summary

Professional with strong expertise in marketing communications, ready to drive impactful strategies. Adept at creating compelling content, managing campaigns, and utilizing digital marketing tools. Known for exceptional collaboration skills and adaptability, ensuring seamless team efforts and successful outcomes. Highly valued for creativity, strategic thinking, and reliability in delivering results.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Marketing Communications Specialist

Santana Group
05.2025 - Current
  • Oversee marketing strategy for Santana Group and its subsidiary companies, supporting consistent brand messaging across four entities.
  • Develop and execute integrated campaigns that have increased digital engagement and strengthened market visibility.
  • Lead content creation for web and social platforms, contributing to steady follower growth and improved audience interaction.
  • Monitor performance data and market trends to refine strategies, supporting more targeted and effective outreach efforts.

Marketing Consultant/Freelancer

Self-employed
11.2024 - 04.2025
  • Collaborated with 3 clients to define project goals and deliver tailored marketing solutions.
  • Developed comprehensive marketing strategies to enhance brand visibility and audience engagement.
  • Conducted market research to identify trends, customer needs, and competitive landscape insights.
  • Created tailored content strategies, achieving client sales goals by leveraging data-driven approaches.

Vice President, Image & Communications

Greater San Antonio Chamber
07.2023 - 10.2024
  • Spearheaded organizational branding, resulting in a 10% increase in audience engagement and web traffic.
  • Directed comprehensive media outreach, securing over $900 million in earned media value.
  • Developed dynamic digital content strategies, growing social media audiences by nearly 4,000 followers annually.
  • Served as the primary media contact, enhancing community relations and stakeholder engagement.

Public Relations Account Supervisor

Lopez Negrete Communications
01.2022 - 06.2023
  • Led communication strategies for high-profile accounts, including McDonald’s, across 7 major markets.
  • Managed 25+ PR campaigns, driving $100M+ in earned media value and boosting customer loyalty.
  • Cultivated influencer partnerships, generating consistent content and expanding audience reach.

Director of Communications

Witte Museum
10.2019 - 12.2021
  • Oversaw PR for 50+ exhibits and events, achieving record-breaking attendance and revenue.
  • Launched national ad campaigns, increasing brand awareness by 20%.
  • Implemented strategic marketing initiatives that revitalized digital engagement metrics.

Digital Media & Marketing Manager

Witte Museum
03.2019 - 09.2019
  • Revitalized lagging web presence and social media engagement for a business experiencing a downward traffic trend.
  • Increased social media presence and engagement by 75%, and website ticket sales from 18 a week to nearly 150 a week.
  • Lead videographer, content producer, and editor for all digital media communications and social media promotions, as seen through email marketing and social media marketing.

Marketing Specialist

San Antonio Food Bank
01.2018 - 03.2019
  • Managed multi-platform campaigns, propelling the organization to a top-5 ranking among 200+ U.S. food banks.
  • Exceeded campaign targets, collecting over 1M pounds of food in critical initiatives.
  • Strengthened media relations, securing extensive coverage and boosting event attendance.

Account Coordinator

The 360 Agency
04.2017 - 09.2017
  • Created and implemented 4 successful strategic experiential marketing campaigns for AT&T.
  • Fulfilled drive to retail campaigns and initiatives, including in-store collateral, activated guerrilla teams, and site visits, increasing sales by 50%.
  • Assisted in planning and executing sold-out events, such as sourcing and liaising with all vendor tasks, completing training manuals for sellers and staff, traveling, and fulfilling set-up/breakdown requirements.

Marketing Communications Specialist

WoodCo
12.2015 - 04.2017
  • Authored over 100 company specification sheets, product collateral, and blog posts to guarantee content quality.
  • Developed and deepened relationships with key customers by closely monitoring projects, providing information, and resolving concerns.
  • Drafted and managed print, online, and social media communications designed to promote the company's brand, image, and values.

Education

MBA - Global Leadership

The University of Texas At Dallas
Richardson, TX
08.2023

B.S. - Communications

University of The Incarnate Word
San Antonio
05.2011

Skills

  • MS Excel
  • MS Word
  • MS PowerPoint
  • Adobe Photoshop
  • Adobe InDesign
  • Meta Business Suite
  • Ads Manager
  • WordPress
  • Strategic Marketing and Planning
  • Public Relations and Storytelling
  • Digital Campaign Development
  • Social Media Growth and Engagement
  • Brand Management
  • Community and Stakeholder Outreach
  • Content Creation and Copywriting
  • Performance Metrics and Analytics

Languages

Spanish
Limited

Certification

  • Public Relations Society of America (PRSA) Membership – Public Relations Society of America.

Timeline

Marketing Communications Specialist

Santana Group
05.2025 - Current

Marketing Consultant/Freelancer

Self-employed
11.2024 - 04.2025

Vice President, Image & Communications

Greater San Antonio Chamber
07.2023 - 10.2024

Public Relations Account Supervisor

Lopez Negrete Communications
01.2022 - 06.2023

Director of Communications

Witte Museum
10.2019 - 12.2021

Digital Media & Marketing Manager

Witte Museum
03.2019 - 09.2019

Marketing Specialist

San Antonio Food Bank
01.2018 - 03.2019

Account Coordinator

The 360 Agency
04.2017 - 09.2017

Marketing Communications Specialist

WoodCo
12.2015 - 04.2017

MBA - Global Leadership

The University of Texas At Dallas

B.S. - Communications

University of The Incarnate Word

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