Samantha Resnick
Los Angeles,CA
Summary
A marketer with 4 years of experience in eCommerce, Digital Content strategy, CRM, and Loyalty in the fashion/retail space. A data driven and collaborative individual. Always seeking to to create a seamless customer experience from start to finish, and increase customer lifetime value. Excellent communication and leadership skills, team-player, positive attitude and quick to learn and adapt to any environment.
Overview
4
4
years of professional experience
Work History
Digital Marketing Manager
Skechers USA
01.2024 - Current
- Promotional marketing campaigns owner. This includes owning the promotional calendar, creative direction of campaigns, and strategy across Skechers.com, Email, SMS, and App.
- SMS channel owner, overseeing all promotional and triggered journeys.
- Audience building and segmentation through CDP
- Weekly and monthly reporting on key KPIs for SMS channel, as well as making recommendations to improve KPIs
- Refine and improve marketing strategies through A/B and CRO testing initiatives
- Analyze market trends to inform and adjust digital marketing strategies, staying ahead of industry shifts
- Work closely with CRM and Loyalty specialists to execute personalized marketing initiatives across multiple channels
- Collaborate and brief at least external teams on new campaigns and tests. (Customer Service, Retail, Paid Media, etc.)
- Work closely with our international sites to instruct best website practices.
Senior Digital Marketing Specialist
Skechers USA
02.2022 - 01.2024
- Collaborated with cross-functional teams to develop integrated marketing campaigns for product launches and promotions.
- Worked closely with CRO team to ideate and execute A/B testing on Skechers.com
- Ideated A/B testing for promotional Emails and SMS campaigns.
- Owned copy writing briefs for promotional Email and App assets
- Owned copy writing for SMS Batch & Blast campaigns. Worked closely with external partner to ensure all campaigns were QA'ed and scheduled on time.
- Owned briefs for promotional campaigns web marketing. This included strategizing content across the site as well as building and scheduling content.
- Assisted in strategizing promotional calendar and marketing direction while keeping up to date with competitors and industry trends
Digital Marketing Specialist
Skechers USA
08.2021 - 02.2022
- Managed execution of promotional campaigns and miscellaneous marketing projects from start to finish
- Assisted in writing copy briefs for Email, App, and SEM assets
- Built and scheduled digital content on Skechers.com and Skechers App
- Built and scheduled all promotional, B2B, CRM, and influencer campaigns for Skechers.com through Sales Force Marketing Cloud
- Worked closely with to brief external teams on new campaigns
- Assist in competitor research and prepare recap decks to share findings with wider Skechers team
Digital Marketing Coordinator
Skechers USA
08.2020 - 08.2021
- Assisted and managed the digital content creation and implementation for Skechers.com promotional campaigns
- Supported the Digital Marketing Specialist in the coordination of day-to-day tasks and projects
- Assisted the Digital Marketing team to build, test, and deploy website marketing and promotional campaigns
- Help managed web creative requests and stakeholder communications
- Maintain campaign project progress reports, listing all on-going projects, due dates, statuses, etc.
Education
Bachelor of Arts - Communication | Marketing
University of California, Santa Barbara
06.2020
Skills
- Digital Marketing / CRM
- Customer Experience
- Creative Copy Writing
- Adobe Photoshop
- Google Analytics
- SalesForce
- Powerpoint
- Data Analysis
- Market Research and Trend Analysis
- Web Analytics
- Project Management
- Strategic Planning
Timeline
Digital Marketing Manager
Skechers USA
01.2024 - Current
Senior Digital Marketing Specialist
Skechers USA
02.2022 - 01.2024
Digital Marketing Specialist
Skechers USA
08.2021 - 02.2022
Digital Marketing Coordinator
Skechers USA
08.2020 - 08.2021
Bachelor of Arts - Communication | Marketing
University of California, Santa Barbara
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