Samantha Rodriguez
Miami,GA
Summary
Marketing professional known for high standards and delivering impactful results. Proficient in coordinating marketing efforts and executing promotional campaigns. Reliable team collaborator, adaptable to changing needs, with focus on creativity and strategic planning.
Personable and results-driven individual with talent for creative problem-solving and positive, upbeat demeanor. Understanding of marketing principles and proficiency in digital tools, including social media management and basic graphic design. Committed to contributing to impactful marketing campaigns and driving brand growth.
Overview
5
5
years of professional experience
Work History
Marketing Assistant and Dining Ambassador
Chartwells Higher Education
08.2023 - Current
- Designing the graphic identity for advertising campaigns, signage, print and digital advertising, digital and printed menus for thirty restaurants of different brands
- Manage signage in multiple locations
- Create social media content with calendar development and promotions for Faccebook and Instagram.
- Conduct marketing audits
- Maximized event attendance with thorough planning, promotion, and logistics support for conferences, webinars, or workshops. (Joyful)
- Collaborated with graphic designers to produce visually appealing marketing collateral that captured brand's essence.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Create marketing materials to numerous specifications
- Assist with the creation of concepts, campaigns, and imagery to effectively communicate
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Managed website content updates, keeping information fresh and relevant for users.
- Spearheaded development of content calendar, ensuring consistent and timely publication of marketing materials.
- Generated detailed reports on campaign performance, providing valuable feedback for future planning.
- Increased brand visibility by developing and distributing marketing materials across various platforms.
- Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.
- Served as organization ambassador at various charity events, promoting mission and values.
- Greeted customers and clients to create welcoming atmosphere. Following the standards of the retail or residential dining.
- Managed and motivated employees to be productive and engaged in work.
- Organized professional development programs for staff, leading to improved performance and skill sets. (My Staff, My CompassManager)
Fundamental of Creativity in Graphic Design- Teacher
Universidad Centroamericana
11.2022 - 03.2023
- Teaching theoretical and practical classes on the fundamentals of creativity in graphic design
- Developing curriculum plans and teaching materials that cover the basic concepts of creativity in design
- Assessing and grading students' work, offering constructive feedback
- Guiding and advising students on creative projects and tasks related to graphic design
- Keeping updated on current trends and best practices in creative design and teaching methodologies
- Encouraging exploration, experimentation, and the development of creativity in the design process
- Organizing and leading workshops, lectures, or events that promote creativity in graphic design
- Ability to communicate complex ideas clearly and effectively
- Practical knowledge in graphic design software and tools
- Adobe Create Suite
Marketing Campaing Creator
The Garden Café
02.2022 - 05.2022
- Signage and Interior Design, creating internal signage, such as signs, indicators, wall menus, and collaborating on the restaurant's interior design to maintain visual coherence
- Developing or maintaining the restaurant's visual identity, including logo design, color palette, typography, and graphic elements representing the brand
- Crafting appealing and functional menus, as well as other printed materials like brochures, business cards, promotional posters, etc
- Social Media Management, collaborating on creating visual content for the restaurant's social media platforms, such as Instagram, Facebook, Twitter
- Advertising and Promotion, designing graphics for online advertising campaigns
- Photography and Editing, capturing and editing photographs of food products and the restaurant environment for marketing and promotional use
Graphic Designer Junior
Fundacion Casa de Los Tres Mundos
08.2019 - 01.2022
- Collaborate in creating graphic materials to promote cultural events
- Assist in designing and developing visual pieces for exhibitions, concerts, or other cultural activities
- Contribute to the creation of brochures, posters, digital banners, and other promotional elements
- Support in generating graphic content for social media and digital platforms of the cultural center
- Assist in preparing visual presentations for events and conferences
- Work as part of a team with other designers and creative staff to execute cultural projects
- Stay updated on current trends in graphic design and culture to bring fresh ideas
- Collaborate in creating and editing audiovisual material such as promotional videos or documentaries
Education
Graphic Designer Degree -
Universidad Centroamericana
10.2020
Skills
- Creation and editing of audiovisual material
- Editorial Design
- Customer service
- Content creation
- Punctual and reliable
- Time management
- Digital marketing
- Branding
- Marketing strategies
- Campaign tracking
- Multitasking and prioritization
- Administrative assistance
- Schedule management
- Website maintenance
Other
Adobe Suite: Illustrator, Photoshop, InDesign, Premiere, After Effects, Web Design, Photography, Branding, Creation and editing of audiovisual material, Editorial Design, English, Spanish
Timeline
Marketing Assistant and Dining Ambassador
Chartwells Higher Education
08.2023 - Current
Fundamental of Creativity in Graphic Design- Teacher
Universidad Centroamericana
11.2022 - 03.2023
Marketing Campaing Creator
The Garden Café
02.2022 - 05.2022
Graphic Designer Junior
Fundacion Casa de Los Tres Mundos
08.2019 - 01.2022
Graphic Designer Degree -
Universidad Centroamericana
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