Samantha Rowe
Los Angeles,CA
Summary
Highly motivated and detail-oriented Event Production and Marketing Manager with a proven track record of success in managing multiple, complex projects simultaneously. Adept at thriving under pressure and delivering exceptional results in fast-paced, dynamic environments. Possesses a keen eye for detail and a passion for creating memorable experiences. Extensive experience working with renowned brands such as Google Cloud, Disney, and ComiCON, demonstrating a strong ability to collaborate effectively with diverse stakeholders and achieve organizational objectives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sr, Manager, Event Marketing
SADA, An Insight Company
08.2023 - Current
- Organize and manage all aspects of virtual, hybrid, and in-person events, including conferences and sponsorships. This includes: Google Cloud Next, Gartner IOCS Conference, webinars, and other third party events. These activations resulted in over $120M marketing influenced pipeline.
- Manages all event logistics, including creative elements, agenda development, content creation, speaker coordination, securing partner sponsors, engagement strategies, promotional materials, video production and review, and landing page development.
- Managing post-event communications, reporting, and follow-up strategies to support event goals.
- Collaborating with field marketing demand generation team and sales teams to develop and implement pre-, during, and post-event nurture and engagement programs.
- Managing individual event budgets with focus on delivering high-quality leads, generating pipeline, and maximizing ROI.
- Negotiating budgets and contracts with external vendors.
- Establishing goals, KPIs, and metrics-based reporting throughout entire event lifecycle, including post-event qualitative and quantitative metrics.
- Lead our annual virtual customer summit, SADA Ground School, as well as signature events like our Crash Course Series.
Vice President, Program & Event Planning
Hispanic Scholarship Fund
02.2023 - 08.2023
- Oversaw comprehensive planning and execution of all HSF Programs & Events.
- Ensured seamless coordination and alignment with Operations team goals and HSF mission.
- Managed all aspects of sponsorship fulfillment.
- Cultivated and maintained strong relationships with sponsors.
- Collaborated with Operations team to leverage resources and expertise.
- Developed and implemented strategic plans to enhance impact and reach of HSF initiatives.
- Demonstrated commitment to delivering exceptional results and exceeding expectations.
Manager, Event Marketing
SADA Systems
03.2019 - 02.2023
- Conceptualized and managed wide range of successful in-person and virtual events, aligning strategies with target audience and objectives, including pre-event planning, resource planning and allocation, post-event follow-up, sales collaboration, measurement, tracking and reporting.
- Developed comprehensive project plans, production schedules, and budgets tailored to individual event requirements.
- Collaborated closely with executive management and sales teams on strategic planning initiatives, including market analysis, competitor research, and product positioning.
- Implemented and oversaw tools and processes to measure event ROI, tying event performance directly to company KPIs such as lead generation, pipeline creation and acceleration, and closed revenue.
- Sourced and negotiated contracts with vendors and suppliers, including catering companies, entertainment providers, and promotional product companies.
- Managed creation and implementation of SADA's first online SWAG Store to enhance brand recognition and streamline promotional item distribution.
- Oversaw video production for virtual events as needed, including scheduling, planning, and content development.
Education
Bachelors of Science - Marketing
California State University
Northridge, CA05.2012
Skills
- Experiential Event Production
- Marketing Strategy
- Project Management
- Stakeholder Management
- Event Management Software
- Customer Experience
- Event Logistics
- Strategic planning
- Cross-functional collaboration
- Data-driven decision making
Certification
Wedding and Event Planning Certification, New York Institute of Art and Design
Awards
- Next-Gen Solution Provider Leaders, CRN, 2024
- 2024 Google Cloud Marketing Partner All-star, 2024
Timeline
Sr, Manager, Event Marketing
SADA, An Insight Company
08.2023 - Current
Vice President, Program & Event Planning
Hispanic Scholarship Fund
02.2023 - 08.2023
Manager, Event Marketing
SADA Systems
03.2019 - 02.2023
Wedding and Event Planning Certification, New York Institute of Art and Design
Bachelors of Science - Marketing
California State University
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