Summary
Overview
Work History
Education
Skills
Timeline
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Samantha Scallions

Leander,TX

Summary

Accomplished Event Marketing Manager with a proven track record at Enverus, enhancing event attendance through innovative marketing strategies and fostering strong customer relationships. Expert in data analysis and CRM software, with exceptional project management and communication skills. Successfully managed high-impact events, driving significant pipeline growth.

Overview

9
9
years of professional experience

Work History

Event Marketing Manager

Enverus
06.2022 - Current
  • Boosted event attendance by developing and implementing targeted marketing strategies.
  • Focused on C-Suite targeted events to provide a white glove touch
  • Cultivated a loyal customer base through personalized outreach campaigns that fostered meaningful connections between brand and audience members.
  • Managed budgets effectively, optimizing resource allocation for maximum impact on event success.
  • Established a cadence around procuring and producing customer testimonials.
  • Works directly with customers to build relationships and developed advocates for Enverus.
  • Manage customer speakers and sessions for our flagship conference

Sr Marketing Event Specialist

Enverus
05.2019 - Current
  • Implemented new lead capture platform and process to allow leads collected on the show floor to be uploaded to our CRM in real-time.
  • Optimized webinars by analyzing and creating strategy and metrics for all customer-facing webinars.
  • Analyzed data from previous and current marketing campaigns to improve future results while implementing a more robust virtual platform.
  • Managed strategy, lead flow, promotional initiatives for Tier 1 event with a pipeline goal of 1.5M+.
  • Partner with Sales Leaders and Marketing team to create organized, strategic events that fill pipeline goals.
  • Involved in company-wide engagement initiatives as well as marketing-focused team building initiatives.
  • Maintain a budget for all events that fall within my territory.
  • Collaborated with the events team to host several virtual and in-person conferences, ranging from 300 - 800 attendees.

Marketing Associate

Texas Hydraulics Inc.
05.2016 - 04.2022
  • Developed and designed sales collateral.
  • Organized and Coordinated all trade shows for all three companies.
  • Planned all customers and employee events.
  • Maintained all social media accounts and websites.
  • Ran monthly marketing reports and analyzed them for the organization.
  • Designed a new look and feel for Texas Hydraulics and subsidiary companies.

Publication Intern

Bliss Bridal Magazine
09.2015 - 05.2016
  • Maintained all social media outlets for the organization: Twitter, Facebook, Instagram.
  • Trained in personal selling.
  • Directly involved in managing clients' accounts and information.
  • Conducted sales calls.
  • Set sales goals for the organization.
  • Helped create a new Family publication.

Education

BBA - Marketing

Texas A&M University - Central Texas
Killeen, TX
05.2016

Skills

  • Developing Presentations and Reports
  • Verbal and Written Communication
  • Marketing Strategies
  • Relationship Building
  • Project Management
  • Detail-Oriented
  • Survey Design and Development
  • Problem Solving

Timeline

Event Marketing Manager

Enverus
06.2022 - Current

Sr Marketing Event Specialist

Enverus
05.2019 - Current

Marketing Associate

Texas Hydraulics Inc.
05.2016 - 04.2022

Publication Intern

Bliss Bridal Magazine
09.2015 - 05.2016

BBA - Marketing

Texas A&M University - Central Texas

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Samantha Scallions