Summary
Overview
Work History
Education
Skills
Certification
Activities
Personal Information
Timeline
Generic

Samantha Siegel

Pompano Beach,FL

Summary

Dedicated professional with a proven track record of contributing effectively to various projects. A relentless learner, continuously seeking opportunities to expand skill sets and embrace challenges that foster growth. Consistent in meeting deadlines, with an inherent ability to prioritize and execute tasks precisely and punctually.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Specialist

We Florida Financial
Margate, FL
06.2024 - Current
  • Develop multi-platform social media campaigns, targeting Facebook, Instagram, Twitter, TikTok, Yelp, and Google, to boost user interaction.
  • Design visually appealing graphics and promotional materials using Canva to support social media campaigns, blogs, newsletters, and event promotions.
  • Craft engaging blogs and newsletters, showcasing strong copywriting skills to effectively communicate brand messaging, and educate the target audience.
  • Produce compelling copy for social media posts and event promotions, ensuring alignment with the organization's tone and voice.

Digital Marketing Coordinator

Decocrated
Sunrise, FL
08.2023 - 05.2024
  • Developed email and SMS campaigns, delivering personalized content to drive conversions and enhance customer retention.
  • Led social media strategy and content creation across Instagram, Facebook, YouTube Shorts, Stories, and TikTok to ensure brand consistency.
  • Maintained Shopify product PDP and PLP including copy and images to enhance the online shopping experience.
  • Reviewed performance metrics of loyalty programs and retention campaigns, utilizing insights to refine strategies and maximize customer engagement.
  • Worked closely with sales, product, and customer service teams to ensure a unified digital marketing strategy that aligned with overall business goals.

Ecommerce and Marketing Specialist

Decocrated
Sunrise, FL
08.2022 - 07.2023
  • Key member of the team that won 2023 Best Subscription Box in the United States.
  • Assisted in organizing social content shoots, including mood boarding and product selection to showcase merchandise effectively.
  • Executed email marketing campaigns, creating on-brand content that enhanced customer engagement.
  • Oversaw all administrative aspects of Shopify, including price adjustments, order processing, and product uploads.
  • Wrote blogs and website copy, implementing effective SEO/SEM strategies to optimize search engine traffic and improve online visibility.

Social Media Assistant

1THRIVE
Sunrise, FL
06.2021 - 07.2022
  • Analyzed KPIs and Google Analytics to understand audience engagement and campaign effectiveness.
  • Collaborated with the creative team to produce high-quality visuals and content, significantly elevating the brand presence on digital platforms.
  • Developed and implemented customer engagement strategies, including organizing contests and giveaways.

Education

Bachelor's - Multimedia Studies: Film, Video, New Media

Florida Atlantic University
Boca Raton, FL
05.2022

Skills

  • Adobe Creative Suite: Illustrator, Photoshop, Premiere Pro
  • Microsoft Suite: Excel, Teams, Outlook, PowerPoint, SharePoint, Word
  • Shopify: Prive Subscriptions, Website Customization
  • Social media: Instagram, Pinterest, TikTok, YouTube
  • Wrike: Project Management Software
  • Yotpo: Retention Marketing, Loyalty, Referrals, Reviews, SMS

Certification

  • Google: Artificial Intelligence Essentials, 05/24
  • Google: Fundamentals of Digital Marketing Certification, 02/22, CBB 2KM QFC
  • SheCodes: Introduction to Coding, 05/22, 5b8b9ca392a0442fbceb64027e4d3c1c

Activities

  • Theta Phi Alpha, Corresponding Secretary, Kept detailed records of active members within the organization., Recorded and distributed minutes at meetings., Tracked attendance at organizational gatherings.
  • Theta Phi Alpha, Internal Philanthropy Chair, Planned events to support our philanthropies., Fundraised for the Lisa Boccard Breast Cancer Fund, supporting breast cancer and The House That Theta Phi Alpha Built, supporting homeless people and animals.
  • Serve the Moment, Volunteer, Worked with local charities in Houston to help repair houses affected by Hurricane Harvey.

Personal Information

Hobbies: Puzzles, Pilates, Florida Sports Fan, Traveling

Timeline

Marketing Specialist

We Florida Financial
06.2024 - Current

Digital Marketing Coordinator

Decocrated
08.2023 - 05.2024

Ecommerce and Marketing Specialist

Decocrated
08.2022 - 07.2023

Social Media Assistant

1THRIVE
06.2021 - 07.2022

Bachelor's - Multimedia Studies: Film, Video, New Media

Florida Atlantic University

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Samantha Siegel