Samantha Sihelnick

• Drove sales growth by collaborating closely with sales teams to develop effective messaging and collateral materials
• Created and executed demand generation programs to reach buyers in the federal market
• Launched successful digital marketing campaigns that achieved goals for increased website traffic
• Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints
• Developed aggressive marketing objectives for sales, ROI, and brand loyalty

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Managed federal marketing budget to develop and execute demand generating marketing strategies, events, and campaigns
• Sought input from internal stakeholders to better understand market and create new growth opportunities
• Worked very closely with federal sales, channel marketing, brand, and digital teams to execute the federal marketing plan
• Maintained and nurtured relationships with partners and third party vendors to continue company's reputation and positive image

• Collaborated with subject matter experts and engineering departments to manage marketing initiatives promoting programs
• Developed creative sales tools, including presentations, analytics reports and program sheets
• Maintained and analyzed program's financial and business strategy and adjusted to trends
• Built and strengthened strategic relationships with partners and vendors
• Developed campaigns, led design and tracked results
• Communicated with partners and vendors on a daily basis to enhance program and meet deliverables
• Increased sponsorships and program exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach

• Worked directly with sales leaders and teams to influence critical business growth outcomes
• Researched, analyzed, and solved revenue management questions, including forecasting
• Developed and cultivated lucrative relationships with both new and existing partners through effective communication and exemplary interpersonal skills
• Designed sales presentations and product demos to train sales force on product benefits and offerings
• Assisted the CRO with the production of the monthly/quarterly financials and management reports
• Collected and analyzed sales data to generate deep understanding of the business, assess sales performance and make proactive forecasting adjustments

Product Marketer

• Created and executed a Customer Advisory Board (CAB) to showcase new product features and gain stakeholder feedback
• Worked closely with sales teams to coordinate marketing activities focused on successful promotion of products
• Supported marketing programs and campaigns with content and messaging to drive demand
• Collaborated with all product development departments to create and maintain marketing materials for sales presentations and client meetings
• Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify positioning and develop future product roadmaps

Business Analyst

• Oversaw the development, testing, and roll out of features of a cloud-based software solution
• Executed an Agile product management team to deliver a viable product to requirements for functional improvements, enhancements, and new product features
• Designed and deployed Dashboard for Analytics to give users real-time access to their descriptive and predictive analytics within their company
• Collaborated with stakeholders to address technical issues and develop effective resolutions
• Conducted research in the form of stakeholder and user interviews

Field Marketing Manager

• Conducted targeted marketing to drive product awareness and performance
• Implemented and evolved high-impact strategies to target new business opportunities and new markets
• Develop messaging and product positioning to meet customer needs and advance selling objectives
  

Business Analyst

• Serve as the business analyst and project manager for the implementation of Marketo
• Define methodologies to leverage Marketo to increase the strategic ad business value of using the tool
  

User Group Liaison

• Design content rich programming to increase customer satisfaction, drive sales, and increase customer product solution knowledge
• Managed projects to deliver the desired results in a timely manner
  

Field Marketing Coordinator

• Developed marketing strategies and campaigns quarterly to drive brand awareness
• Defined, created, configured, tracked, and executed all digital sales and lead generation campaigns
• Created and designed digital lead generation campaigns for all North America field marketing
• Coordinated monthly and quarterly marketing events such as trade shows, seminars, and webinars

Automation Specialist

• Administered public sector marketing automation tools including Marketo and Salesforce (SFDC)
• Helped sales organization to turn their marketing into a revenue driver using marketing and sales automation tools
• Served as Marketo subject matter expert and IT business partner for initial roll-out
• Daily use of Salesforce to accelerate pipeline and drive sales with marketing automation

• Responsible for a team of marketing coordinators tasked to drive value for an extensive ecosystem of IT manufacturers, resellers, system integrators, and consulting partners
• Collaborated with marketing and communications teams on standardization, design and production of marketing materials
• Prepared detailed marketing forecasts on a daily, weekly and quarterly basis
• Promoted brand awareness through SEO optimization and attractive web design
  

• Developed, coordinated, and executed integrated marketing initiatives for HP Software, HP Enterprise Security, and Salesforce accounts
• Drove lead generation within the public sector utilizing webcasts, email campaigns, and on-site events
• Created performance dashboards and marketing analytics to provide ROI and results to key stakeholders
• Planned and carried out successful marketing events and trade show appearances