Samantha Somer
Land O' Lakes,FL
Summary
Performance-driven national account manager with outstanding experience in chain, distributor management, and business-to-business sales. Tenacious sales leader offering exceptional achievement for over 18 years. Proven leadership abilities, driving the sales team to meet and exceed goals. Committed to optimizing employee, broker, and distributor performance. Highly organized with excellent communication and planning expertise. Experienced business manager adept in national business operations, cultivating new business partnerships, managing supplier relationships, and increasing customer satisfaction.
Overview
20
20
years of professional experience
Work History
National Account Manager
Nutramax Laboratories, Inc
05.2012 - Current
- Monitor customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Managed and motivated sales team to increase revenue by 35% YOY in direct business-to-business sales, including physicians, professional sports, small animal, and equine
- Created customer sales reports and recommended initiatives for marketing and promotional programs
- Improved bottom-line profits by creating new product penetration in retail market opportunities
- Developed and implemented a comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives
- Manage broker, distributor, and chain accounts to effectively meet market plans and growth.
- Forecasted national retail sales and set successful policies to achieve 117% of sales objective
- Communicates regularly with territory representatives, brokers, distributors, and strategic managers for daily support and strategic planning for account goals
- Provide analyzed market data to the team using Nielson reports, promotional and forecasting grids.
- Travel to accounts providing education, sales presentations, training, and development on a national level
Sales Representative
BTE Technologies, Inc
05.2008 - 05.2012
- Developed and maintained potential and current customers in the Hospital, College, Professional Sports, and Military markets to promote new products in training and rehabilitation
- Developed and implemented sales strategies to increase revenue and exceed sales goals
- Upsold and closed customer sales by driving product benefits around client needs and increased revenue from 40% in 2 yrs
- Led educational training seminars and product demonstrations
- Coordinated demonstration shows and created marketing collateral to reach more significant potential customers.
- Exceeded established sales goals and increased client retention by 40%
- Demonstrated products and specific features at customer locations and special events
- Spent 75% of work time traveling to connect with customers and demonstrate products leading to sales
- Communicated with customers to understand their needs and recommend appropriate solutions
Education
Bachelor of Arts - Biological And Physical Sciences
WSET 2
02.2020
Deductive Tasting - Tim Gaiser, MS
Skills
- Sales Forecasting & Reporting
- Relationship building and management
- Microsoft Office
- Sales Management
- Teamwork / Collaboration
- Business growth and retention
Timeline
National Account Manager - Nutramax Laboratories, Inc
05.2012 - Current
Sales Representative - BTE Technologies, Inc
05.2008 - 05.2012
University of South Florida - Bachelor of Arts, Biological And Physical Sciences
Napa Valley Wine Academy - , WSET 2
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