Strategic and data-driven Social Media and Marketing Manager with over 5 years of experience crafting and executing high-impact marketing campaigns. Adept at leveraging audience insights, analytics, and market trends to drive brand growth, increase engagement, and optimize ROI across digital channels. Passionate about partnering with culturally relevant and authentic brands to develop omnichannel strategies that amplify brand voice and deliver measurable results. Skilled in campaign management, performance marketing, and content strategy, with a proven ability to streamline workflows, lead cross-functional teams, and manage end-to-end marketing initiatives. A visionary leader committed to driving sustained growth through innovative, results-oriented solutions.
Hi, I’m
Samantha Sumpter
Chicago,IL
Summary
Overview
6
years of professional experience
5
Certification
Work History
ShoutOut
Director of Marketing + Business Development
11.2023 - 12.2024
Job overview
- Spearheaded a re-vamp of B2B messaging across all platforms which led to a huge re-design of the website's landing page as well as the app store's copy/design, A/B versions of new sales and marketing collateral, and refined social media templates and flyers to ensure brand consistency and strong messaging
- Directed and filmed/edited testimonial features of happy clients to drive business growth & forge better relationships with clients
- Attended and initiated networking opportunities and forged exciting collaborations with local businesses and influencers throughout the USA to join the platform and create content for our clients
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Created and managed social media campaigns to increase brand engagement.
Everyday Social Collective
Senior Marketing Manager
02.2019 - 01.2024
Job overview
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Collaborated directly with CEOs and marketing teams to spearhead strong and compelling monthly content strategies as well as correlating blog posts, email marketing campaigns, on-trend short-form and long-form social and marketing strategies, and website design
- Crafted visually stunning content, leveraging photography, videography skills, and keen eye for graphic design to create immersive brand experiences and narratives that captivated audiences and fostered quality engagement
- Led the charge in influencer marketing campaigns and strategic outreach initiatives, catapulting diverse clients, including med spas, fitness studios, and hospitality clients, to the forefront of their clients feeds
- Effectively managed multiple social media accounts for multiple clients at a time utilizing tools like planoly and hootsuite while ensuring content was effectively formatted and curated for maximum reach and engagement on each platform
Education
Trinity International University
Marketing & Communications
01.2016
University Overview
- National Honors: Cum laude
- GPA: 3.8/4.0
Skills
- Partnership development
- Google Ads
- Sales enablement
- Facebook Ads
- Media buying
- Product launches
- SEO Strategies
- Influencer partnerships
- Email Marketing
- Competitive analysis
- Sales leadership
- Customer segmentation
- Digital advertising
- Stakeholder relations
- Direct mail campaigns
- Analytics and SEO
- Creative direction
- Content creation
- Multi-channel marketing experience
- Market planning and execution
- Customer acquisition campaigns
- Brand positioning
- Business development support
- Photography
- Videography
- B2C Communication Strategy
- B2B Communication Strategy
- Social Media Management
- 4k Content Creation
- Influencer Campaigns
- Graphic Design
- Website Design
- Adobe Suite
Certification
- Facebook Blueprint Certification
- Hootsuite Social Marketing Certification
- HubSpot Social Media Certification
- LinkedIn Marketing Certification
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
Director of Marketing + Business Development
ShoutOut
11.2023 - 12.2024
Senior Marketing Manager
Everyday Social Collective
02.2019 - 01.2024
- Facebook Blueprint Certification
- Hootsuite Social Marketing Certification
- HubSpot Social Media Certification
- LinkedIn Marketing Certification
Trinity International University
Marketing & Communications
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