Samantha Sunseri
Hercules
Summary
Forward-thinking communications professional with extensive experience in strategic communications and brand development. Leverages a tenacious approach and strong attention to detail to enhance visibility and engagement for athletic programs. Service-oriented and performance-driven, with a proven record in media relations, digital content creation, and program management.
Summary
Forward-thinking communications professional with a focus on delivering high-quality work. Leverages tenacious approach and strong attention to detail to drive success. Service-oriented and performance-driven with a strong record of organizational, multitasking and problem-solving skills.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Assistant Director, Athletics Communications / Managing Editor, CalBears.com
Cal Athletics
Berkeley
10.2021 - 02.2026
- Executed long- and short-term strategic communications plans, enhancing visibility of athletes and the overall brand.
- Developed editorial and style policies for the athletics communications department, ensuring consistency in messaging.
- Oversaw department website, prioritizing high-impact items to maintain cohesive brand communications.
- Provided comprehensive press, public relations, and social media coverage for sports, improving team visibility.
- Collaborated with creative and marketing units to produce original content promoting teams and athletes.
- Overhauled and created print materials supporting broadcasters and informing stakeholders, improving communication effectiveness.
- Built and maintained a comprehensive external media network to enhance team coverage.
- Spearheaded award program submissions to promote the achievements of athletes and coaches.
- Initiated and supervised comprehensive projects promoting notable achievements of Olympic sport athletes.
Marketing Board Member – Social Media Liaison
Women in Sports & Events, Inc. – Seattle Chapter
Seattle
01.2021 - 10.2021
- Collaborated with colleagues to design and implement marketing strategies, resulting in successful Seattle chapter launch.
- Developed visual and printed content to enhance social media engagement and increase enrollment.
Guest Contributor
USA TODAY SeahawksWire
Seattle
06.2019 - 04.2021
- Conceived and produced diverse written pieces on NFL topics, consistently meeting strict deadlines to engage readers.
- Researched and wrote articles on Seahawks news and player updates, enhancing audience engagement.
- Collaborated with editors to refine content for publication.
- Engaged with fans through social media platforms to strengthen community interaction.
Graduate Assistant for Communications
Seattle University Athletics
Seattle
08.2018 - 06.2020
- Partnered with coaches and staff to deliver accurate, in-depth coverage of events and athletes.
- Coordinated interviews and responded to media requests, enhancing visibility for athletes and coaches.
- Produced comprehensive press and social media content to elevate the visibility of multiple Division I sports teams.
- Supported in-venue operations and broadcast production for events, ensuring seamless execution and audience engagement.
Education
Master of Sport Business Leadership -
Seattle University
Seattle, Wash.06-2020
English -
University of Washington
Seattle, Wash.06-2015
Skills
Websites
Accomplishments
- Featured in College Sports Communicators’ “Writing ideas and strategies from a trio of Stabley Writing Contest winners” (July 2023)
- 2022 Fred Stabley, Sr. Writing Award – District 8 Winner
- Three-time Fred Stabley, Sr. Writing Award – District 8 Runner-Up
Affiliations
- Trombonist, Walnut Creek Concert Band - August 2024-Current
Certification
- Sports Broadcasting Certificate - Sports Management Worldwide, Issued Jan. 2018
Timeline
Assistant Director, Athletics Communications / Managing Editor, CalBears.com
Cal Athletics
10.2021 - 02.2026
Marketing Board Member – Social Media Liaison
Women in Sports & Events, Inc. – Seattle Chapter
01.2021 - 10.2021
Guest Contributor
USA TODAY SeahawksWire
06.2019 - 04.2021
Graduate Assistant for Communications
Seattle University Athletics
08.2018 - 06.2020
Master of Sport Business Leadership -
Seattle University
English -
University of Washington