Samantha Taylor
Shreveport,LA
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
Red Ball Oxygen Co
Shreveport, LA
08.2021 - Current
- Copy-edited landing pages, product pages, white papers, newsletters, social media campaigns, and other content-related collateral.
- Modeled and analyzed quarter goals and interpreted results to strengthen marketing initiatives.
- Lead specific marketing campaigns targeted to increase retention in multiple company departments.
- Collaborated with purchasing and sales to identify and test new marketing initiatives and product promotions to increase online sales/conversions. Increased sales by 10%.
- Implemented and applied data standards/policies for quality and ethical results.
- Managed and automated instant website reports to track customer usage and experience.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created wide range of digital assets such as over 20+ rich media online ads and micro websites.
- Managed digital projects from initial concept through final implementation and live monitoring.
Marketing & Communications Intern
Louisiana Tech University, University Advancement
Ruston, Louisiana
08.2020 - 08.2021
- Built over 80+ email template and communication framework through marketing automation software.
- Managed multiple day-to-day content and promotional changes on University website.
- Assisted and analyzed in A/B Testing and Personalization initiatives through email marketing.
- Wrote original material for emails and publications to complement university advancements goals and mission for over 2,000+ members.
- Conducted regular reporting on overall site performance and key alumni categories and site experiences.
- Reviewed and approved website content, ensuring all assets are aligning with University guidelines and policies.
- Developed and produced brochures and publications related to research enterprise and strategic plan.
- Lead weekly communication tactical meetings updated alumni engagement department on all communication tasks.
Social Media Content Coordinator
Ann Taylor LOFT
Shreveport, LA
06.2020 - 04.2021
- Promoted local LOFT store in-store merchandise and promotional sales through social media (600+ strong c
- Followers) through daily, interactive content
- Coordinated and managed outreach events with local influencers to increase brand reorganization and build strong client relationships.
- Diversified and enhanced social media platforms to boost reach.
- Created, curated and managed published content for feed and stories across social media channels.
- Posted testimonials, promotional content and consumer experiences to social media platforms to garner comments and likes.
- Monitored and built social media following by maintaining solid online presence via community engagement.
Marketing Research Assistant
Louisiana Tech University
Ruston, LA
10.2018 - 05.2020
- Created and presented real-time reports on current social media conditions to upper management. Engagement increased over 40%.
- Devised and evaluated methods and procedures for collecting data such as surveys, opinion polls or questionnaires. Defined target audience of over 1000+ followers.
- Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
- Monitored and prioritized website performance issues and bugs
Promotional Brand Ambassador
Amazon
Ruston, Louisiana
08.2019 - 12.2019
- Engaged, educated and befriended over 100+ students to deliver amazing shopping experience.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Contributed to social media content documenting brand's impact in on market.
- Developed recap reports to communicate competition trends, product introductions and new promotions on campus.
Email Specialist Intern
Pierry Inc, A Wunderman Company
Ruston, LA
03.2019 - 05.2019
- Shadowed and supported client-facing Campaign Managers with email campaigns and reporting through Salesforce Marketing Cloud and other CRM software platforms.
- Utilized technical capabilities to code emails and landing pages, build data extensions, audience lists, and segments.
- Developed effective improvement plans in alignment with goals and specifications.
- Generated reports detailing findings and recommendations. Productivity increased by 20%.
Education
MBA - Marketing
Louisiana Tech University
Ruston, LA08.2021
Bachelor of Science - Marketing
Louisiana Tech University
Ruston, LA05.2020
Skills
- IBM (SPSS) Data Analytics
- Social Media Management
- Marketing Strategy
- SEO Management
- Collaborative Leadership
- Email Marketing Campaigns
- Digital Content Writing
- Google Analytics
- Adobe Creative Suite
- Microsoft Excel
- Salesforce Marketing Cloud
- Customer engagement
- Project management
- SEO
Timeline
Digital Marketing Specialist
Red Ball Oxygen Co
08.2021 - Current
Marketing & Communications Intern
Louisiana Tech University, University Advancement
08.2020 - 08.2021
Social Media Content Coordinator
Ann Taylor LOFT
06.2020 - 04.2021
Promotional Brand Ambassador
Amazon
08.2019 - 12.2019
Email Specialist Intern
Pierry Inc, A Wunderman Company
03.2019 - 05.2019
Marketing Research Assistant
Louisiana Tech University
10.2018 - 05.2020
MBA - Marketing
Louisiana Tech University
Bachelor of Science - Marketing
Louisiana Tech University
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