Samantha Tenenbaum
New York,NY
Summary
Dynamic and results driven Account Manager offering expertise in building partnerships, retaining key accounts, and navigating expansion opportunities. Collaborative and strategic team coordinator with a robust background in both digital and linear media markets. Extensive experience in executing digital marketing campaigns across various platforms and developing innovative strategies tailored to meet clients' objectives and maximize ROI.
Overview
6
6
years of professional experience
Work History
Account Manager, Custom Digital
iHeart Media
01.2022 - Current
- Oversee all aspects of post-sale programs ensuring performance optimization to meet client KPIs
- Orchestrate transition & kickoff calls effectively communicating production timelines and deliverables
- Collaborate with internal departments bringing custom programs to life encompassing podcasts, influencer campaigns, video content, sweepstakes, events and on-site social activations
- Work closely with internal finance team to ensure billing is reconciled in a timely manner
- Produce comprehensive end of campaign analyses showcasing successes, key learnings, and recommendations
Sales Planner
Paramount (ViacomCBS)
12.2020 - 12.2021
- Utilize Excel to build out various media plans aligning with client RFPs
- Maintain a comprehensive Master Spend chart on a weekly basis outlining client’s total dollar allocations across networks and brands
- Facilitate weekly team meetings to address challenges and review expenditure, allocations, & marketing initiatives
Client Service Representative
Paramount, (ViacomCBS)
01.2019 - 12.2020
- Function as a liaison among Media Buyers, Sales Team, Inventory, Traffic, Programming and Marketing throughout the entire sales process
- Oversee post-sale execution of client campaigns across television networks including Nickelodeon, CMT, TVL and Paramount
- Maintain unique trackers that monitor the status of deal delivery & additional KPIs
Advertising Sales Director
University Sports Publications Inc.
06.2018 - 01.2019
- Negotiate lucrative advertising contracts with business owners and decision makers, securing premium ad placements in sports publications and maximizing revenue opportunities
- Excel within a competitive environment to optimize sales volume and elevate annual revenue
Community Manager Intern
Blueprint + Co.
- Developed and reinforced relationships with local businesses through various networking events
- Created and managed spreadsheets to maintain organization within the company
- Interacted with both small startup companies and large corporate companies featured on ABC Shark Tank
- Assisted in the creation of the company’s operation manual
- Coordinated and monitored various events in the workspace.
Education
Bachelor of Science in Business Administration - Marketing
Binghamton University, State University of New York, School of Management
05.2018
Skills
- Campaign Execution
- Teamwork and Collaboration
- Relationship Building
- Documentation and Reporting
- Organization
- Microsoft Office, Salesforce, Operative, Airtable
Timeline
Account Manager, Custom Digital
iHeart Media
01.2022 - Current
Sales Planner
Paramount (ViacomCBS)
12.2020 - 12.2021
Client Service Representative
Paramount, (ViacomCBS)
01.2019 - 12.2020
Advertising Sales Director
University Sports Publications Inc.
06.2018 - 01.2019
Community Manager Intern
Blueprint + Co.
Bachelor of Science in Business Administration - Marketing
Binghamton University, State University of New York, School of Management
Similar Profiles
Janelle CocaJanelle Coca
Traffic Coordinator at iHeart MediaTraffic Coordinator at iHeart Media
Gilbert MartinezGilbert Martinez
IT Technical Engineer - Lead Endpoint Management at Iheart Media CorporateIT Technical Engineer - Lead Endpoint Management at Iheart Media Corporate
Rohana BachuRohana Bachu
Affiliate Service Representative/Compliance Specialist at IHeart Media, Inc, Premiere NetworksAffiliate Service Representative/Compliance Specialist at IHeart Media, Inc, Premiere Networks
Patricia BaileyPatricia Bailey
National Sales Assistant/Account Manager at IHeart MediaNational Sales Assistant/Account Manager at IHeart Media
Jewel ConyersJewel Conyers
Patient Coordinator at Mount SinaiPatient Coordinator at Mount Sinai