Summary
Overview
Work History
Education
Skills
Timeline
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Samantha Welker

Poway,CA

Summary

Dynamic and results-oriented Brand Marketing and E-Commerce Director with over 10 years of experience driving strategic initiatives to enhance brand presence, engagement, and revenue growth. Proven track record of developing and executing innovative marketing campaigns that resonate with target audiences and achieve business objectives.

Overview

11
11
years of professional experience

Work History

Head of Brand and Marketing

Briar Baby
01.2023 - Current
  • Developed comprehensive 360 marketing plans in alignment with overall business goals and objectives.
  • Spearheaded rebranding efforts that revitalized company image, leading to increased sales performance.
  • Implemented innovative social media tactics to grow online presence and drive website traffic.
  • Drove long-term strategic framework for marketing.
  • Established and drove culture of mentorship and inclusiveness across extended team.
  • Championed customer-focused initiatives, resulting in increased satisfaction and repeat business.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Brand Director

Solly Baby
07.2021 - 01.2023
  • Conceptualize, lead, and execute company-wide marketing calendar including social media, editorial, brand partnerships, influencer marketing, email + SMS, and paid media.
  • Coordinate collection photoshoots, including creative direction and asset strategy for websites, print materials, etc.
  • Optimized branding strategy for multiple products, ensuring cohesive presentation across different channels.
  • Established comprehensive metrics tracking systems to monitor campaign effectiveness and adjust strategies accordingly.
  • Managed creative agencies and vendors to produce high-quality content, driving customer engagement and loyalty.
  • Enhanced brand visibility by executing targeted marketing campaigns and advertising strategies.
  • Increased online sales by developing and implementing targeted e-commerce marketing strategies.

Head of Brand + Operations

Glitter Guide
05.2017 - 07.2021
  • Conceptualize, strategize, and implement all editorial content, including creation of editorial and social calendars, Asana management, creative direction, and execution.
  • Manage and coordinate editorial team including independent contractors and contributors.
  • Oversee brand development and partnerships with clients and brands from outreach to deployment.
  • Implemented analytics tracking to monitor content performance, using data-driven insights to guide future editorial decisions.
  • Boosted brand awareness by creating engaging content and leveraging social media platforms.

Business Manager

Social Studio Shop
12.2015 - 05.2017
  • Streamlined marketing processes for improved efficiency and cost savings.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Established strong relationships with key industry influencers, amplifying brand reach through strategic partnerships.
  • Mentored junior team members, fostering professional development and enhancing overall team performance.
  • Enhanced customer engagement with personalized email marketing campaigns.
  • Improved social media presence through consistent posting and audience engagement tactics.
  • Implemented CRM system for better management of customer data and enhanced targeting capabilities.
  • Optimized website content for better search engine ranking and increased organic traffic.
  • Launched successful product lines by conducting thorough market research and competitive analysis.

Marketing Manager

Wright Brothers Inc.
10.2013 - 12.2015
  • Managed large content development team that worked with third party analysts and authors, campaign teams, and internal writing and design staff in order to create required content such as white papers, blog posts, website content, podcasts, etc.
  • Oversaw website resources page and editorial calendar, ensuring key themes, campaigns and content map to customer journey.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.

Education

Bachelor of Arts - Organizational Leadership

Chapman University
Orange, CA
05.2010

Skills

  • Digital Marketing
  • Marketing campaign development
  • Analytics and SEO
  • Creative Direction

Timeline

Head of Brand and Marketing

Briar Baby
01.2023 - Current

Brand Director

Solly Baby
07.2021 - 01.2023

Head of Brand + Operations

Glitter Guide
05.2017 - 07.2021

Business Manager

Social Studio Shop
12.2015 - 05.2017

Marketing Manager

Wright Brothers Inc.
10.2013 - 12.2015

Bachelor of Arts - Organizational Leadership

Chapman University

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Samantha Welker