Samantha Wile
Seattle,WA
Summary
Hardworking, mission-driven leader who is experienced in campaign development, advertisement creation, display page design, and data analysis. Aiming to use my interpersonal and professional skills to contribute and collaborate with your team.
Overview
3
3
years of professional experience
Work History
Associate Marketing Manager
Tineco
09.2023 - Current
- Develops and implements marketing strategies to use for launches, campaigns and promotions.
- Oversees the creation of marketing copy, images, videos, and other collateral to appear on our product display pages, brand sites, trade shows and in-store executions.
- Launches successful digital marketing campaigns that achieved goals for increased website and retail traffic.
- Monitors trends in digital marketing landscape and adjusted strategies accordingly.
- Works with sales team members and other marketing team members to create marketing strategies that drives success at different retailers.
Marketing Specialist
Tineco
03.2022 - 09.2023
- Developed creative social and advertising campaigns.
- Designed product display pages (PDPs) for new products and continuously updates to reflect our brand image.
- Facilitated new product photography and videography shoots to ensure quality.
- Creates multiple types of advertisements, display and social.
- Utilizes enhanced content to track metrics, such as cart rates and click rates, on retail sites.
Director of Programming
Chi Omega Fraternity
12.2020 - 12.2021
- Directed the seven cabinet leadership members, including marketing chair.
- Managed and organized the Chapter's calendar.
Conducted weekly meetings with leadership members on the executive board and cabinet members. - Facilitated alumni email letters, community service events, and all marketing activities.
Marketing Intern
DCS Built
06.2021 - 09.2021
- Administered on-page optimization activities, including keyword research.
- Updated web pages and social media profiles to reflect proactive strategies and engage customers.
- Developed targeted content for social media platforms, including Facebook and Instagram. Generated and compiled new leads for potential client growth.
Education
Bachelor of Science - Business Administration And Marketing
California Polytechnic State University
San Luis Obispo, CASkills
- Advertising Strategy
- Content Creation
- Brand Messaging
- Campaign Management
- Adobe Creative & Microsoft Office
- Social Media Marketing
Timeline
Associate Marketing Manager
Tineco
09.2023 - Current
Marketing Specialist
Tineco
03.2022 - 09.2023
Marketing Intern
DCS Built
06.2021 - 09.2021
Director of Programming
Chi Omega Fraternity
12.2020 - 12.2021
Bachelor of Science - Business Administration And Marketing
California Polytechnic State University
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