Samantha Behiry
Gainesville,GA
Summary
Forward-thinking and tactical Business/Marketing Professional offering 10 years of progressive marketing and business operations experience. Skillfully nurture client relationships to build trust and rapport. Natural communication, leadership, and organizational talent.
"The most important part of leading a team is to make them feel appreciated."
Overview
13
13
years of professional experience
Work History
Senior Account Executive
ajile MEDIA
Gilbert , AZ
01.2024 - Current
- Reviewed website analytics reports regularly to measure the effectiveness of campaigns.
- Drafted presentations for clients outlining campaign results and recommendations for future activities.
- Maintained a comprehensive database of contacts related to current or potential customers.
- Managed client accounts by providing timely updates and resolving any issues promptly.
- Coordinated with internal teams to ensure successful execution of campaigns.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Recommended policy changes to improve marketing tactics and strategies.
- Managed key account relationships, ensuring customer loyalty and retention.
- Coordinated closely with colleagues across multiple departments when launching new products or services into an existing account base.
- Conducted regular meetings with clients to review performance metrics, progress, and future goals.
- Identified opportunities for cross-selling products and services to existing customers.
Senior Marketing Account Manager
Nationwide Marketing Group
Gainesville, GA
12.2020 - 10.2023
- Grew customer base by identifying needs for relevant product solutions to fit client budgets and schedules.
- Leveraged trends in the appliance, furniture, bedding and electronics industry to shape value-added solutions and approaches for key audiences.
- Managed marketing budgets in access of 5M, to include both digital and traditional channels.
- Developed and implemented marketing plans that incorporate SEO, social media, video, Google ads, Linkedin marketing, Next Door, Yelp, as well as TV and Radio.
- Acquired over 7M in additional ad spend from new and existing clients over 3 years. Resulting in over 1.4M in extra revenue for the company.
- Researched market competitors to identify potential new products and service opportunities.
- Coordinated and managed major proposal processes from initiation to implementation.
- Cultivated customer and distributor rapport to increase retention rates and drive goal achievement.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, and market intelligence for national market to maximize outreach.
- Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
- Managed a team of 5 Marketing Account Managers to ensure growth of new product and department.
Marketing Manager
Sindbad Club Hotel
Hurghada, Egypt, Egypt
01.2019 - 09.2020
- Executed updated marketing plans to increase branding exposure, customer traffic, and sales.
- Increased overall sales by 20%.
- Managed department with $500k+ budget handling roughly 24 major projects/events a year.
- Developed hiring and recruitment policies to drive transparent and fair hiring process for selecting candidates on basis of merit and relevance with job.
- Initiated employee evaluation process and recommended policy changes to help staff progress toward desired readiness goals.
- Investigated workplace issues with professionalism and sensitivity and detailed incidents in reports to senior executives.
- Successfully represented the hotel in conferences, events, and global exhibitions.
- Updated four web pages and social media profiles with engaging and current content.
- Researched market competitors to identify potential new products and service opportunities.
- Capitalized on event space in the hotel by creating corporate rental packages, which resulted in a 22% increase in revenue through MICE business.
- Applied market knowledge and customer insight analysis to drive sales through targeted promotions.
- Aligned all campaigns, SEO, and marketing activities with brand voice and target consumer demographics.
- Collaborated with social media influencers globally which resulted in videos made of the resort getting over 1M views on YouTube.
- Responsible for the creation of marketing and communications materials to promote the company, in collaboration with design teams and copywriters (brochures, flyers, PowerPoint presentations, videos, etc.).
- Established a new social media team that grew our web presence and global brand awareness by 15% consecutively each month.
- Devised innovative strategies to drive in-house customer engagement, which resulted in the resort winning Travelers’ Choice 2020 from Tripadvisor.
- Mentored marketing personnel on best practices and protocols to maximize productivity.
Beverage Director
Sindbad Club/Sea Star
Hurghada, Egypt, Egypt
09.2018 - 01.2019
- Supervised the daily operations of 10 outlets to include 100+ junior staff within the resort and conduct daily briefings with my managers to relay important information.
- Designed a specialized drink menu with classic and innovative drinks, prices, and nonalcoholic beverages.
- Developed in-house marketing strategies, which resulted in a 25% increase in alcoholic beverage sales.
- Invented monthly drink specials based on alcohol inventory and season.
- Coached bartenders and servers on pairings and upselling more profitable drinks.
- Collaborated with trainees to bolster understanding of project management, safety, and inventory waste to meet pre-established business thresholds for operation.
- Developed and implemented new SOP's to enhance team performance, improve processes, and increase efficiency.
- Enforced staff performance and service standards to deliver consistent and positive customer experiences.
- Maintained operations in full compliance with alcohol service standards and legal requirements to prevent incidents of over serving or underage drinking.
- Established strong relationships with vendors to secure proper inventory supplies.
- Determined root cause of performance trends and developed process improvement plans which targeted assurance in safety, health, quality and customer satisfaction.
Managing Partner/ Co-Owner
Mocha Moe's Coffeehouse | Flowery Branch
, USA
05.2015 - 05.2018
- Led startup and opening of the cafe and provided business development, creation of operational procedures, and workflow planning.
- Developed business and marketing plans.
- Hired and mentored core start-up team, working to outline initial company policies and procedures.
- Developed hiring and recruitment policies to drive transparent and fair hiring process for selecting candidates on basis of merit and relevance with job.
- Created succession plans and promotion paths for staff to boost passion for reaching goals and objectives of organization.
- Ensured customer satisfaction for over 250 customers daily resulting in consistent 5-star reviews on Google and Yelp.
- Handled 25+ vendors and suppliers to ensure that inventory was updated and adhered to budget.
- Researched new products and updated the menu according to demand and seasonal preferences.
- Advertised job openings.
- Prepared daily, weekly and monthly projections of sales, budgeting, payment of bills and invoices, reconciling accounts, as well as monitor restaurant sales and revenue, and prepare cash deposits for the bank.
- Researched, contacted, and booked live music and kept a database of all musicians, and negotiated payment.
- Promoted all live-music events through all available channels.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Planned, created, developed, and printed menus keeping costs consistent with the surrounding market.
- Successfully planned and executed over 100 events, including birthday parties, fundraisers, live music events, and other promotional events within the cafe.
- Supervised performance of 20+ workers with goals of improving productivity, efficiency, and cost savings.
- Hosted fundraising events for various charities to boost brand awareness and community engagement.
Office Manager
ABXpress, Residential Construction Company | Flowery Branch
, USA
06.2012 - 05.2015
- Processed all incoming customer requests.
- Documented all expenses and purchases for building supplies.
- Delegated construction and home improvement related tasks to a team of 8 employees.
- Verified and logged completed invoices and data entry into the bookkeeping system.
- Ensured timely payment for services upon completion.
- Solicited vendor quotes to determine optimal material purchase pricing.
- Handled scheduling and managed timely and effective allocation of resources and calendars.
- Increased office organization by developing a filing system and customer database protocols.
- Managed and controlled office supply inventory to secure timely ordering or requisition of depleted or low-level stock.
- Reduced financial discrepancies by accurately managing accounting documentation in QuickBooks while maintaining case costs and billing processes.
Mortgage Loan Processor
AimLoan
San Diego, CA
08.2011 - 02.2012
- Submitted a minimum of 20 loans per month with zero discrepancies for which I received accolades from upper management.
- Evaluated financial statements and contacted institutions and customers to clarify details.
- Checked approvals against established bank and government lending standards.
- Maintained complete confidentiality of all submitted information according to release guidelines.
- Consistently produced one of the lowest delinquency ratios while maintaining a high property sales recovery percentage.
- Filed completed packages quickly and efficiently.
Education
Bachelor’s Degree - Business Administration and Management
Southwestern Community College
06.2009
Master - Social Media, Google, Facebook Marketing
2020
United States Navy
06.2012
Skills
- Leadership Development
- Email marketing campaigns
- Media Buying
- Marketing Analytics
- Customer Relationship Management
- Team Management
- Attention to Detail
- Proficient in the Microsoft Office Suite
- Cross Collaboration and Team Work
- Building Processes and Procedures
- 360 Degree Marketing Skills
- Goal-oriented
- Digital marketing expertise
Timeline
Senior Account Executive
ajile MEDIA
01.2024 - Current
Senior Marketing Account Manager
Nationwide Marketing Group
12.2020 - 10.2023
Marketing Manager
Sindbad Club Hotel
01.2019 - 09.2020
Beverage Director
Sindbad Club/Sea Star
09.2018 - 01.2019
Managing Partner/ Co-Owner
Mocha Moe's Coffeehouse | Flowery Branch
05.2015 - 05.2018
Office Manager
ABXpress, Residential Construction Company | Flowery Branch
06.2012 - 05.2015
Mortgage Loan Processor
AimLoan
08.2011 - 02.2012
Bachelor’s Degree - Business Administration and Management
Southwestern Community College
Master - Social Media, Google, Facebook Marketing
United States Navy
Similar Profiles
Sathwk Maruwada RaoSathwk Maruwada Rao
Marketing & Finance at Sathwik, Team Leader Name (MS SHIVANI REGIONAL BUSINESS MANAGER), Worked as an Marketing & Finance Intern in the Company AJILE CONSULTANTS.Marketing & Finance at Sathwik, Team Leader Name (MS SHIVANI REGIONAL BUSINESS MANAGER), Worked as an Marketing & Finance Intern in the Company AJILE CONSULTANTS.
Nhi NguyenNhi Nguyen
Marketing Officer Co-op at Ajile CompanyMarketing Officer Co-op at Ajile Company
Nhi NguyenNhi Nguyen
Graphic Designer at Ajile CompanyGraphic Designer at Ajile Company
Jacob VickeryJacob Vickery
Restaurant Manager at Dairy Queen Grill & ChillRestaurant Manager at Dairy Queen Grill & Chill
Sonia AmanteSonia Amante
Quality Assistant at SK Battery AmericaQuality Assistant at SK Battery America