Samantha Peters

Business Development and Sales Leadership Expertise.

• Maximized sales and profitability by driving the performance of the Business Development Center, ensuring achievement of key business objectives.
• Managed the sales pipeline and forecasted targets, aligning strategies to meet or exceed departmental goals.
• Collected and analyzed metrics to evaluate and improve departmental performance, leveraging data-driven insights.
• Implemented CRM strategies to enhance customer engagement, retention, and overall experience.
• Trained and motivated Business Development Managers, Representatives, and RV Sales Professionals, fostering a culture of excellence and accountability.
• Recruited, hired, and managed the performance of department employees, ensuring alignment with organizational objectives.
• Facilitated training and development programs, providing leadership, mentorship, and skill-building for new and existing staff.
• Led by example in appointment setting, consistently achieving high metrics in appointment and sold appointment outcomes.
• Partnered with management to ensure seamless CRM system adoption and process optimization.
• Enhanced online visibility and customer traffic by managing website content, uploading vehicle photos, and accurately attributing product options.
• Maintained a thorough knowledge of marketing campaigns and utilized them to drive team success.
• Monitored and improved online reputation through proactive management of review sites and social media platforms.

Operational and Strategic Expertise

• Delegated work, set priorities, and coached team members on best practices for success in sales roles.
• Prepared and managed staff schedules, aligning resources with organizational demands.
• Analyzed competitors' strategies and developed effective counter-strategies to maintain competitive advantage.
• Supported staff and customers by handling escalated engagements, ensuring satisfaction and retention.
• Developed both short-term and long-term strategies to achieve sales and operational targets.

• Oversaw sales activities across two locations (Charleston and Columbia, SC), managing online leads, inbound phone calls, and unsold traffic to drive dealership traffic and convert opportunities into sales.
• Maximized sales and profitability of the Business Development Centers through strategic oversight and performance management.
• Monitored departmental metrics, including appointments, calls, sales, and customer contacts, across both locations using CRM tools to ensure data-driven decision-making.
• Provided consistent coaching and motivation to Business Development Representatives at both locations, fostering a positive and productive team environment.
• Led by example in appointment setting, achieving high shown and sold appointment metrics across both dealerships.
• Supported staff and customers by resolving escalated customer engagements effectively.
• Collaborated with management to train and educate Sales Associates on Business Development strategies and principles.
• Increased customer traffic through effective website management, including uploading photos and accurately attributing product options for both locations.
• Leveraged current marketing campaigns to maximize dealership traffic and sales opportunities at both sites.
• Recruited, hired, and managed the performance of department employees across both locations, ensuring alignment with organizational goals.
• Maintained the online reputation of both dealerships through proactive management of review sites and social media platforms.
• Analyzed key performance metrics for both locations to identify opportunities for improvement and optimize departmental outcomes.