Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Samantha M. Johnson

Sioux Falls,SD

Summary

Results-oriented Sales, Marketing, Recruitment, and Management professional with a proven history of driving leadership success and delivering measurable growth. Exceptional communicator passionate about problem-solving, customer experience, and building lasting relationships. Growth-focused, self-driven, and collaborative team player committed to continuous learning and professional development.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Marketing & Recruitment Manager

Acton Academy
11.2024 - Current
  • Implemented strategic marketing campaigns to elevate brand visibility and drive enrollment.
  • Co-led digital marketing initiatives, including content creation for social media, email marketing, and website optimization to authentically showcase Acton’s learner-driven model.
  • Produced compelling marketing assets; brochures, flyers, and promotional videos, that captured the heart of the Acton journey.
  • Planned and executed community events, business fairs, open houses, exhibitions, and community partnerships to build trust and increase awareness.
  • Monitored and evaluated marketing performance metrics to optimize outreach strategies and enrollment efforts.
  • Collaborated with local leaders and organizations to extend Acton’s mission into the community and represented Acton at networking groups.

Socratic Guide

Acton Academy
10.2023 - 07.2025
  • Facilitated Socratic discussions to cultivate critical thinking, deep questioning, and personal discovery.
  • Mentored learners on their Hero’s Journeys, inspiring them to take ownership of their learning and pursue meaningful goals.
  • Supported progress through individualized badge plans and real-world projects designed to spark curiosity, creativity, and mastery.
  • Maintained a learner-driven studio culture rooted in freedom, responsibility, and excellence.
  • Documented and refined systems to promote learner independence, self-governance, and studio sustainability.
  • Collaborated with fellow Guides to reflect, iterate, and co-create exceptional learning environments aligned with Acton’s mission.

Talent Acquisition Coordinator

KAJ Hospitality
10.2023 - Current
  • Supported recruitment efforts across 14 hotel properties by pre-screening candidates and conducting phone interviews.
  • Managed job postings across multiple platforms, maintaining brand consistency and maximizing visibility for open roles.
  • Reviewed and approved social media content to attract high-quality applicants and build a strong employer brand presence.
  • Monitored and analyzed social media performance metrics for each property to ensure consistent growth and engagement.
  • Created internal recognition graphics and shared them on company channels to celebrate team, boost morale, and reinforce culture.
  • Designed professional email signatures for new hires and promotions to maintain branding standards and enhance internal communication.
  • Managed special assignments that bridged HR and Marketing priorities, improving team efficiency.

Marketing & Recruitment Manager

SWT Total Car Care
05.2022 - 08.2024
  • Lead all marketing, sales, and recruitment operations to drive brand growth, team development, and business success.
  • Oversee social media strategy, paid advertising, and budget allocations to maximize ROI and brand visibility.
  • Create compelling content including radio ads, job postings, and promotional materials that align with company voice and goals.
  • Source, recruit, and onboard high-performing talent to strengthen team capability and culture.
  • Design and execute integrated marketing campaigns and strategic recruitment initiatives to attract both customers and candidates.
  • Cultivate strong relationships with staff, vendors, and fleet business partners to enhance collaboration and service delivery.
  • Coordinate company events, employee celebrations, and recognition programs to boost morale and reinforce a positive workplace culture.
  • Capture and produce photo and video content to support branding and marketing efforts across digital platforms.
  • Develop and implement innovative business strategies that drive growth, efficiency, and competitive advantage.
  • Champion a strong company culture rooted in collaboration, appreciation, and continuous improvement.

Multi-Market Sales Manager

KELOLAND Employment / HIRECLICK
10.2017 - 05.2022
  • Sold recruitment advertising solutions and SaaS products across diverse industries, delivering tailored hiring strategies to clients.
  • Consistently increased market share by 10%+ year-over-year through strategic account growth and new business development.
  • Managed and expanded a robust book of business, fostering long-term client relationships and driving repeat revenue.
  • Negotiated and executed contracts, customizing pricing and terms to meet client needs while supporting company goals.
  • Proactively cold-called and prospected to identify, engage, and convert new business opportunities.
  • Led the planning and execution of KELOLAND Virtual & In-Person Career Fairs, boosting brand visibility and client engagement.
  • Created and deployed targeted email marketing campaigns to generate leads and accelerate the sales cycle.
  • Partnered with the sales team to exceed revenue targets and deliver exceptional client outcomes.

Senior Staffing Specialist

True Blue Inc.
01.2015 - 10.2017
  • Managed client accounts and delivered personalized recruitment solutions, cultivating long-term partnerships and client satisfaction.
  • Prospected and cold-called to generate leads, set appointments, and consistently close new business opportunities.
  • Drove 10%+ weekly sales growth by efficiently filling client positions with qualified candidates.
  • Led full-cycle recruiting, including sourcing, interviewing, and onboarding, ensuring a seamless candidate experience.
  • Planned and executed community-based recruiting events to expand reach and attract top local talent.
  • Set daily production goals for the recruiting team and monitored performance to ensure alignment with business objectives and client expectations.

Education

Bachelor's Degree - Complementary & Alternative Health

Ashford University
Clinton, IA

Skills

  • Sales Management
  • Recruiting
  • Marketing
  • Communications
  • Advertising
  • Team Management
  • Business Development
  • Management
  • Leadership Development
  • Customer Service
  • Computer literacy
  • Networking
  • Relationship Management
  • Community Outreach
  • Problem Resolution
  • B2B Sales
  • SaaS

Certification

  • Strategic Sales Training
  • Fundamentals of Supervision & Leadership
  • PPE & Life Safety Equipment
  • CPR Certified

Timeline

Marketing & Recruitment Manager

Acton Academy
11.2024 - Current

Socratic Guide

Acton Academy
10.2023 - 07.2025

Talent Acquisition Coordinator

KAJ Hospitality
10.2023 - Current

Marketing & Recruitment Manager

SWT Total Car Care
05.2022 - 08.2024

Multi-Market Sales Manager

KELOLAND Employment / HIRECLICK
10.2017 - 05.2022

Senior Staffing Specialist

True Blue Inc.
01.2015 - 10.2017

Bachelor's Degree - Complementary & Alternative Health

Ashford University

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