Samantha Hernandez
Woodway,TX
Summary
Seasoned in the foundation of hospitality with 10+ years of experience in executive-level roles. Expertise in devising marketing, food service and events strategies leading to sustained business growth. Accomplished in creating inspirational workplace cultures and developing high-performing sales, outstanding customer service, restaurant operations and event planning teams.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Food & Beverage Director
Invited Clubs- Baylor Club @ McLane Stadium
09.2021 - Current
- Exceed sales goals through effective time management and building relationships, resulting in satisfied returning clients
- Collaborated with executive chefs to create seasonal menus, incorporating trends while maintaining brand consistency.
- Increased guest loyalty by consistently providing exceptional service standards and memorable dining experiences.
- Enhanced customer satisfaction by implementing innovative food and beverage menus tailored to client preferences.
- Organizing and overseeing all game day communications for 140 VIP suites
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Organizing multi-venue bookings
- Mentored junior team members, fostering a positive work environment that promoted professional growth and employee retention.
Director of Special Events
Riviera Waterfront Mansions
06.2018 - 08.2021
- Oversaw operations, budgets, staffing, and ordering for 3 Private Mansions
- Directed events and weddings of 100-400 people through multitasking and liaising with vendors to carry out event as planned
- Created and designed tailor-made wedding plans to maximize the clients budget, high quality experience and cultivate referrals.
- Consistently collaborating with the executive chef to develop a high end culinary experience
- Ordering Food & Beverage
- Worked closely with couples to meet wedding goals, maintain deadlines and resolve complaints or service issues.
- Selected & ordered event materials.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Cut costs and doubled booking volume by 50% delivering effective marketing and sales strategies.
Senior Catering Sales Manager
That Meetball Place
04.2016 - 05.2018
- Met with clients to outline desired goals and prepared quotes for overall catering costs.
- Designed catering packages to increase sales and customer experience.
- Set and enforced performance, service standards to keep consistent, high-quality environment devoted to customer satisfaction.
- Managed 40+ person staff
- Organized and oversaw food service training to educate employees on various tasks, including resetting tables, relaying orders to cooks and upselling food and beverages.
- Worked with chefs to plan menus according to client needs and budgets.
Director of Events
After Hours Live Music & DJ Entertainment
01.2013 - 04.2016
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Attended bridal industry events to promote services and build relationships with prospective vendors.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Developed detailed event reports, documenting all aspects of each event.
Senior Event Marketing Manager
Long Island Bridal Expo
11.2012 - 10.2015
- Used consultative sales approach to listen carefully to client needs and recommend desired products and services.
- Designed and carried out market research to detect and attract new customers.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with media representatives to optimize coverage of special events.
- Promoted customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance.
- Proved successful working within tight deadlines and fast-paced atmosphere
Education
High School Diploma -
West Babylon Senior High School
West Babylon, NYAssociate of Arts - Liberal Arts And General Studies
Suffolk County Community College
Selden, NYCertificate - Wedding & Event Planning
New York Institute Of Art And Design
New York, NYSkills
- Wedding & Event proficiency
- High end service standards
- Conflict resolution techniques
- Organization
- True Leader & Motivator
- Sales & Marketing
- Concise Communicator
- Budgeting and Expenditures
- Social Perceptiveness
- Staff Management
- Business Development
- Operations Leadership
Certification
- ServSafe
- Certified Wedding Planner
- Certified Special Event Professional (CSEP)
- CSP - Certified Sales Professional
Timeline
Food & Beverage Director
Invited Clubs- Baylor Club @ McLane Stadium
09.2021 - Current
Director of Special Events
Riviera Waterfront Mansions
06.2018 - 08.2021
Senior Catering Sales Manager
That Meetball Place
04.2016 - 05.2018
Director of Events
After Hours Live Music & DJ Entertainment
01.2013 - 04.2016
Senior Event Marketing Manager
Long Island Bridal Expo
11.2012 - 10.2015
High School Diploma -
West Babylon Senior High School
Associate of Arts - Liberal Arts And General Studies
Suffolk County Community College
Certificate - Wedding & Event Planning
New York Institute Of Art And Design
- ServSafe
- Certified Wedding Planner
- Certified Special Event Professional (CSEP)
- CSP - Certified Sales Professional
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