SAMANTHA S. THAVER

Results-driven Global Product Marketing Manager with proven success in competitive, fast-paced environments. Expertise in integrated marketing, marketing strategy/planning and operations. Seeking a global position within a progressive organization. Accomplished marketing manager with demonstrated success in strategic marketing, brand management, product development, market analysis, product positioning, promotions, and integrated marketing. Create and launch impactful marketing, product, and business solutions that drive revenue improvements through enhanced strategy, business intelligence, decision management/modeling, metrics delivery and resource optimization. Skilled in compiling and analyzing market research and trends to design effective marketing campaigns and identify new market opportunities.

• CAREFUSION, Vernon Hills, Illinois, 2011, 2014, Biocompatibility Advisor
• ABBOTT LABORATORIES, Abbott Park, Illinois, 2008, 2011, Associate Scientist II Cell/Molecular Biology

• LUMINEX CORPORATE, Austin, Texas, 2022, Present, Global Product Manager – Developed Markets, Manages the Women’s Health, Neonatal and CNS franchise, a menu of molecular diagnostic tests that include LDTs and assays, for rapid and accurate diagnosis of four disease states (HSV1 & 2, VZV, GBS and cCMV)., Works effectively in a cross functional team and presents status of critical deliverables to various levels of the organization, ensuring timely decision making for new product launch success, Developed and launched Monkeypox Primer Pair with cross functional team. This was a highly visible project that had tight time constraints to meet the rising global treat, Product launch of the FDA cleared cCMV assay-currently the only urine confirmatory diagnostic option on the market, Developed the global strategy for business development opportunities and new product concepts within the CNS portfolio
• ABBOTT RAPID DIAGNOSTICS, Lake Forest, Illinois, 2021, 2022, Global Product Manager – Emerging Markets, Manages the Antenatal Care (ANC) franchise, a panel of rapid tests with connectivity, focused on screening pregnant women for four disease states (Malaria, Hepatitis B, HIV and Syphilis) to prevent mother-to-child transmission., Created Go-To-Market Framework to facilitate a successful commercial product launch, Developed and presented global training materials, Created global marketing collateral, Moderated two PMTCT (Prevention of Mother-to-Child Transmission) Global Advisory Boards, Lead an ANC Panel Objection Handling workshop for all regions
• ARJO, INC., Addison, Illinois, 2019, 2020, Marketing Manager, Manage all marketing and product management activities for the Patient Handling (PH) & Mobility portfolio. Responsible for pricing, forecasting, operational support, sales and clinical support and new product launches; create and implement the annual strategic plan to grow the portfolio based on a well-articulated value proposition., Increased sales of the ceiling lift category from $5.5M to $6.7M in 8 months by collaborating with the New Construction team that work directly with hospital and LTC facility architects, Increased sales of the lateral transfer category by 12% in 6 months (nearly $3M increase) by using market data to create package solutions for customers, Launched the Infection Control product line adding a total of $2.5M in additional revenue by utilizing targeted
• BECTON DICKINSON AND COMPANY, Vernon Hills, Illinois, 2014, 2017, Product Manager, Directed the early engagement project with customers and operational companies to document and resolve customer experience issues., Successfully led the PR Voice of Customer Campaign to actively engage patients in their health care decisions., Increased market share of drainage portfolio by 12% during tenure