Samantha Shaw
New York,NY
Summary
Seasoned Senior Operations Manager with a background in overseeing ad production operations, optimizing workflow efficiencies, managing highly complex and cross-functional initiatives, and unlocking cross-functional productivity.
Overview
11
11
years of professional experience
Work History
Senior Operations Manager
Spotify
New York, NY
11.2020 - Current
- Centralized and standardized ad production processes and systems globally to optimize Spotify's Advertising business, driving 30%+ YoY increase in revenue growth.
- Executed global creative operations expansion across 12 markets, implementing tailored processes that harnessed market nuances and strengthened ad production ecosystems on both local and global levels.
- Designed and implemented user-friendly systems for production briefing, tracking, reporting, and billing that were successfully adopted by both internal stakeholders (producers, sales, account management), and external production partners (vendors, consultants).
- Successfully built and managed a high-performing team in order to establish and lead the North America Creative Operations division at Spotify.
Creative Project Manager
Spotify
New York, NY
10.2017 - 11.2020
- Drove the planning, execution, and successful delivery of Spotify Advertising's most critical B2B initiatives, such as bespoke tent-pole events and multi-market thought leadership campaigns, across our network of owned channels (web, paid media, and social).
- Managed the day-to-day resourcing, delegation, and management of copywriters, designers, and vendors supporting all Spotify Advertising work in partnership with the Senior Art Director, Global Director of Strategic Marketing and Global Director of Creative Services.
- Developed and introduced innovative systems and processes that streamlined the way in which projects moved throughout Spotify's highly cross-functional ecosystem.
Creative Project Manager
BBDO Worldwide
New York, NY
11.2015 - 09.2017
- Managed campaign lifecycle across multiple brands and media platforms, from creative brief to production, including Campbell's (Soup Portfolio, Chunky, Swanson, WellYes!), Dove Chocolate, Quaker Oats, Tropicana, and American Family Insurance.
- Developed detailed timelines and facilitated creative reviews to ensure milestones are hit, both internally and externally.
- Ensured quality of creative assets met internal and client requirements through review process
Creative Assistant
BBDO Worldwide
New York, NY
02.2014 - 11.2015
- Delivered top-notch administrative support to 60+ creative staff, establishing credibility with six Executive Creative Directors and the New York and Global Chief Creative Officers.
Education
BBA - Business Marketing
Virginia Tech
Roanoke, VA05-2012
Skills
- Operational Excellence
- Program Management
- Workflow Optimization
- Developing, localizing and scaling complex systems & processes
- Tooling Automation
- Troubleshooting and problem solving
- Productivity Improvement
- People Management
References
References available upon request.
Timeline
Senior Operations Manager
Spotify
11.2020 - Current
Creative Project Manager
Spotify
10.2017 - 11.2020
Creative Project Manager
BBDO Worldwide
11.2015 - 09.2017
Creative Assistant
BBDO Worldwide
02.2014 - 11.2015
BBA - Business Marketing
Virginia Tech
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