Samara Sims
Los Angeles,CA
Summary
Highly accomplished entertainment marketing professional with a strong background in theatrical and television publicity, as well as digital marketing. Extensive experience in both studio and agency environments, demonstrating expertise in media strategy, brand management, and effective communication. Proven track record of driving impactful campaigns and cultivating strong relationships with media outlets. Recognized for exceptional project management skills, collaborative approach to teamwork, adaptability, and consistent delivery of outstanding results. Known for reliability and adaptability to changing industry needs.
Overview
17
17
years of professional experience
Work History
Co-Founder/Partner
SHINEHOUSE GROUP
04.2017 - Current
- Co-founder and partner of boutique publicity and marketing agency, specializing in marketing consultation, public relations and digital marketing for entertainment properties and clients, including film, television and digital content
- Provide counsel and organic media strategy for a wide range of productions and content creators
- Develop, strategize and execute theatrical, PVOD, SVOD, EST, DVD/Blu-Ray, television and digital content communication campaigns across all arms of publicity for such titles as Sweet Dreams, Malibu Horror Story, They Dream of Giants, Audrey: More Than An Icon, The Jack In The Box, UnCaged, 'Til Death Do Us Part, Mia And The White Lion, The Humanity Bureau, “The Carol Burnett Show,” “Cult-Tastic” and In Search of Fellini
- Represent personal clients, including Nancy Cartwright (voice actor, “The Simpsons”), Neil Newbon (voice actor, Baldur's Gate3), Maggie Robertson (voice actor, Resident Evil Village), in all aspects of their publicity endeavors, including pitching and securing coverage, studio communications and scheduling of all pertinent activities
- Specialize in communication creation, building brand awareness and increasing engagement among target consumers for clients including Paramount Pictures, Shout Factory, Buffalo8, 4Digital Media, Bohemia Media, Trinity Creative Partnerships, Homestead Entertainment and Spotted Cow Entertainment
- Work closely with corporate clients to develop and/or reposition business profiles, creating and distributing press materials, communicating and promoting clients' brand initiatives and procuring speaking opportunities and engagements
- Co-manage all operations and logistics pertaining to the agency, including new business outreach, client billings and accounting and website/social channel management
Senior Publicist
DISCOVERY COMMUNICATIONS
07.2016 - 04.2017
- Created and executed strategic publicity campaigns for television series such as Fast N' Loud, Misfit Garage, Bering Sea Gold, Alaska: The Last Frontier, Gold Rush, Treasure Quest: Snake Island and Harley and the Davidsons
- Garnered press, print, radio and online coverage for press tours, special events and conventions
- Booked talent on national TV and LA shows including E!, Extra, Access Hollywood, The Insider, Fox News, CNN and others
- Oversaw and/or created materials including press releases, media alerts, episode descriptions, talent biographies and clips
- Served as Awards Program Manager, overseeing all aspects of submissions and campaigns for such high-profile awards as the Emmy Awards, Peabody Awards and Cine Awards
- Accompanied talent and production execs to press-related events including talk show appearances, special shoots and awards shows
Director of Digital Marketing and Publicity
RELATIVITY EUROPA DISTRIBUTION
12.2012 - 07.2016
- Planned, executed and managed strategic digital publicity campaigns from production/acquisition through release for films such as Safe Haven, Don Jon, The Family, Oculus, Earth To Echo, Free Birds, Beyond The Lights, Nine Lives and Valerian
- Built and maintained strong press relationships with entertainment editors while pitching and securing content exclusives, talent interviews and special editorial film coverage with top online outlets
- Invited press/influencers and coordinated all logistics for set visits, press junkets, special events, conventions and film festivals such as TIFF, SXSW and Comic-Con
- Wrote and edited press releases, media alerts, filmmaker presentations and executive briefing documents
- Liaised with talent reps to communicate digital/social requests for talent and filmmakers
- Acted as lead project manager for digital initiatives such as social influencer campaigns, parent blogger programs, special stunted junkets and events with digital activations
Partner Manager Consultant, Channel
FULLSCREEN INC
08.2012 - 11.2012
- Managed Martha Stewart Network on the YouTube platform
- Provided24/7 client support and consultation
- Provided optimization techniques across the Martha Stewart network according to YouTube best practices
- Designed program strategy, content schedule and creative design for re-branding Martha Stewart on YouTube
Digital Publicity Coordinator
20TH CENTURY FOX
10.2011 - 08.2012
- Created and executed digital publicity strategies for films including Prometheus, Abraham Lincoln: Vampire Hunter, Chronicle, We Bought a Zoo and Alvin and The Chipmunks: Chipwrecked
- Pitched and secured content exclusives, talent interviews and general film coverage with online outlets
- Managed20th Century Fox official social pages, including Facebook, Twitter and YouTube, including spearheading social engagement schedules as it related to the timing posts, types of content, creative integrations and partnerships
- Executed innovative digital initiatives like the Chronicle Blogger Summit, digital junkets and parent blogger conferences
- Facilitated live stream chats and red carpet streams
- Responsible for niche outreach, including fashion, mommy/parent, LGBT, tech and more
Assistant to the Vice President of National Film Publicity
20TH CENTURY FOX
06.2010 - 10.2011
- Worked on campaigns for films such as Rise of the Planet of the Apes, Water for Elephants, Wall Street: Money Never Sleeps and Diary of a Wimpy Kid: Rodrick Rules
- Communicated regularly with talent representatives and vendors
- Responsible for updating status reports, events calendar and maintaining budgets for each film
- Arranged travel for talent and talent representatives during press tours
- Assisted at photo shoots, premieres and other publicity events
National Publicity Coordinator
METRO-GOLDWYN-MAYER
03.2010 - 06.2010
- Worked on campaigns for films such as Lions for Lambs, Fame, Hot Tub Time Machine and Valkyrie
- Pitched films for features and previews to specialty genre outlets and local press
- Updated and distributed status reports, booking reports, publicity calendar and daily breaks
- Negotiated grooming and other costs
- Handled talent during national and local promotional appearances, press interviews, premieres and junkets
Assistant to the Senior Vice President of National Film Publicity
METRO-GOLDWYN-MAYER
09.2007 - 03.2010
- Distributed tune-ins and press breaks to internal staff, filmmakers and talent reps
- Created publicity schedules and arranged all travel for talent and filmmakers
Education
Bachelor of Science in Communication - Concentration in Public Relations / Minor in Medieval Studies
Boston University, College of Communication
Boston, MA06.2007
Skills
- Strategic visioning
- Client Relations
- Time management
- Complex Problem-solving
- Media Relations
- Verbal and Written Communication
Timeline
Co-Founder/Partner
SHINEHOUSE GROUP
04.2017 - Current
Senior Publicist
DISCOVERY COMMUNICATIONS
07.2016 - 04.2017
Director of Digital Marketing and Publicity
RELATIVITY EUROPA DISTRIBUTION
12.2012 - 07.2016
Partner Manager Consultant, Channel
FULLSCREEN INC
08.2012 - 11.2012
Digital Publicity Coordinator
20TH CENTURY FOX
10.2011 - 08.2012
Assistant to the Vice President of National Film Publicity
20TH CENTURY FOX
06.2010 - 10.2011
National Publicity Coordinator
METRO-GOLDWYN-MAYER
03.2010 - 06.2010
Assistant to the Senior Vice President of National Film Publicity
METRO-GOLDWYN-MAYER
09.2007 - 03.2010
Bachelor of Science in Communication - Concentration in Public Relations / Minor in Medieval Studies
Boston University, College of Communication
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