( Sam ) Basem Kenawy
Plano,TX
Summary
Results-driven professional with over 16 years of experience in the paint and coating industry, specializing in sales management and key account management and Coating specification, Exceptional leadership skills combined with a deep understanding of customer-centric sales consistently lead to target achievement in fast-paced, goal-oriented environments. Proven expertise in selling across diverse portfolios, including print, media, and online platforms, enables effective identification and presentation of tailored solutions to meet client needs. Committed to contributing to a dynamic organization that values hard work and innovation, fostering growth, profitability, and exceptional client service aligned with corporate objectives.
Overview
17
17
years of professional experience
Work History
Account Development Manager
PPG Industries
12.2022 - 03.2024
- Develop and implement existing accounts and create new accounts to achieve sales targets and expand market presence.
- Identify and approach potential clients, build relationships, and convert leads into customers.
- Conduct market research to identify new opportunities and emerging trends in the coating industry.
- Analyze competitors and develop strategies to stay ahead in the market.
- Manage and grow existing client accounts to maximize revenue.
- Stay updated on the latest products, technologies, and developments in the coating industry.
- Build and maintain strong, long-lasting client relationships.
Sales Manager, Protective & Marine
HEMPEL PAINTS, Saudi Arabia
01.2020 - 12.2022
- Develop sales plans, activities and campaigns and manage day to day activities of a sales team to implement the organization's overall sales strategy for an assigned geography, product line, market segment or list of customer accounts.
- Prepare sales forecast and budgets, monitor sales volume revenue and costs against forecast to identify problems areas.
- Adapt procedure or reallocate resources to improve the overall performance of the sales team.
- Negotiate sales with existing and new customers who are strategic importance to organization.
- Contribute to the development of sales, marketing customer retention, advertisement, pricing, and distribution strategies for area.
- Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
- Setup sales plane to achieve sales target required by management. Detailing sales action plan among Members and closely monitoring them to ensure that the target will be achieved on a monthly, quarterly, and annual basis.
- Support and motivate staff member to achieve individual and team target.
- Ensure highest degree of customer satisfaction and of customer orientation and service.
- Always maintain, a good and updated knowledge about the market including competitor’s activities, key projects important contractors, consultant, etc.
Sales Manager, Infrastructure
HEMPEL PAINTS Saudi Arabia
01.2022 - 11.2022
- Develop sales plans, activities and campaigns and manage day to day activities of a sales team to implement the organization's overall sales strategy for an assigned geography, product line, market segment or list of customer accounts.
- Prepare sales forecast and budgets, monitor sales volume revenue and costs against forecast to identify problems areas.
- Adapt procedure or reallocate resources to improve the overall performance of the sales team.
- Negotiate sales with existing and new customers who are strategic importance to organization.
- Contribute to the development of sales, marketing customer retention, advertisement, pricing, and distribution strategies for area.
- Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
- Setup sales plane to achieve sales target required by management. Detailing sales action plan among Members and closely monitoring them to ensure that the target will be achieved on a monthly, quarterly, and annual basis.
- Support and motivate staff member to achieve individual and team target.
- Ensure highest degree of customer satisfaction and of customer orientation and service.
- Always maintain, a good and updated knowledge about the market including competitor’s activities, key projects important contractors, consultant, etc.
- Over 16 Years’ Experience with HEMPEL in Various positions.
Sales Team Leader
Hempel Paints
04.2015 - 12.2019
- Leading, directing, and motivating the sales team to achieve the overall corporate sales objectives.
- Specify paint systems required for projects.
- Prepare quotations & specifications sheet required (using GIN system).
- Revising and implementing the sales strategies plans.
- Generating sales opportunities by identifying appropriate business targets.
- Providing a professional and excellent level of customer service with existing and new customers.
- Outline and deliver performance improvement plans and year end performance reviews to Sales Reps.
- Develop and implement high calibre individual sales and career development plans for all team members.
- Handle customer issues, resolution and communicate escalated issues to the Sales Manager.
- Supervise Sales Representatives.
- Assist with sales rep questions, concerns, and product/service questions.
- Create reports showing Sales %, (volume & value & margin).
- Deliver positive feedback, Employee Rewards and Customer Recognitions to employee.
- Communicate all employee relations issues, concerns, and incidents to Sales Manager.
- Monitors & provide feedback to reps and assist reps on sales %, install %, and quality assurance goals.
- Make sure all employees adhere to company policies and procedures.
Key Account Executive
Hempel Paint
04.2010 - 03.2015
- Planning and executing an integrated strategy focused on promoting the organization as a leading provider of quality paints and technical services to reach revenue and market share augmentation.
- Prepare the quotations & Paint specification required using GIN system.
- Conducting competitor/ industry analysis to capitalize on evolving marketing conditions; reporting untapped business opportunities to the Area Sales Manager to steer well informed decision making and future department planning.
- Promptly resolving client complaints; responding to inquiries from Ministries and Government departments to build sustainable ties while confirming effective matching of their operational needs to gain additional revenue streams.
- Scheduling visits and networking with potential/existing account representatives to enhance brand penetration; maintaining a customer centric focus to ensure retention, satisfaction and meeting of sales targets.
- Streamlining the preparation for sales seminars, presentations and exhibitions to target promotion for increased brand awareness; developing sales plans to serve a wide customer platform in high profit target markets.
- Keeping abreast of company initiatives, projects, and consultants for alignment of efforts towards realization of corporate vision; supporting business development and exceeding of sales forecasts by tracking KPIs and client portfolio growth.
- Coordinating demonstrations and site inspection samples by collaborating with the TSD personnel; recommending paint systems based on project specifications and distinctive client needs coordinated with established sales plans.
Senior Sales Executive
Hempel Paint
07.2007 - 03.2010
- Represent Hempel as a company providing quality protective, marine, and decorative paints, and technical services.
- Identify followed paint approval and purchasing process/workflow.
- Arrange to obtain required approvals.
- Compile and recommend paint systems based on the project information gathered.
- Prepare and submit quotations in line with company policy and negotiate these quotations with concerned parties.
- Handle all inquiries from Ministries, government related establishments and provide relevant information correctly.
- Co-ordinate with TSD personnel in case of request for a demonstration or site inspection.
- Resolve customer complaints and ensure prompt and satisfactory handling.
- Co-ordinate with the branch accountant to control receivables and credit terms.
- Ensure highest degree of customer orientation and service.
- Keep the Area Sales Manager – informed of main market and competitor activities.
- Always maintain, a good and updated knowledge of the market including competitors, activities, key projects, important contractors, consultants etc.
Education
Master of Business Administration – MBA - Business Administration and Management, General
Caralyn University
01.2017
Bachelor's degree / higher diploma - Tourism & Hotels Management Studies
Faculty of Tourism & Hotels
Cairo06.2001
Skills
- Sales Growth, Sales Leads
- Sales management expertise
- Drive value selling
- Sales forecasting
- Extensive experience in Protective Coating
- CRM Experience
- PFP Experience
- Business opportunity identification
- Identifying client needs
- Project management experience
- Organizational and prioritization skills
- Analyzing market trend and commutators activity
- An expert in business networking
Timeline
Account Development Manager
PPG Industries
12.2022 - 03.2024
Sales Manager, Infrastructure
HEMPEL PAINTS Saudi Arabia
01.2022 - 11.2022
Sales Manager, Protective & Marine
HEMPEL PAINTS, Saudi Arabia
01.2020 - 12.2022
Sales Team Leader
Hempel Paints
04.2015 - 12.2019
Key Account Executive
Hempel Paint
04.2010 - 03.2015
Senior Sales Executive
Hempel Paint
07.2007 - 03.2010
Bachelor's degree / higher diploma - Tourism & Hotels Management Studies
Faculty of Tourism & Hotels
Master of Business Administration – MBA - Business Administration and Management, General
Caralyn University
Training & Certificates
- PROJECT MANAGEMENT ESSENTIALS – PME, Hempel Academy
- SPECIFICATION & RISK MANAGEMENT, Hempel Academy
- PROJECT MANAGEMENT PROCESSES, Knowledge core centre
- PERSUASIVE SELLING MODEL, Hempel Academy
- EXTENDED SALES COURSE, Hempel Academy
- ADVANCED SALES TRAINING FOR LARGE ACCOUNTS (MEELKAM), Hempel Academy
- HEMPEL INSPECTION TRAINING, Hempel Academy
- MANAGEMENT AND LEADERSHIP, Open university, UK
- (CRM) CUSTOMER RELATIONSHIP MANAGEMENT, Hempel Academy
- GENERAL TECHNICAL TRAINING, Hempel Academy
- PFP TRAINING (Intumescent fireproofing), Hempel Academy
- PFP TRAINING (Hydrocarbon Fireproofing), Hempel Academy