Sam Camelio
Rochester
Summary
Dynamic and results-oriented eCommerce leader with 10 years of experience in driving growth and optimizing online sales channels. A proven track record of developing and executing successful ecommerce and marketing strategies that enhance brand visibility, drive revenue, and improve conversion. Strong leadership abilities with a focus on fostering collaboration, and mentoring teams to achieve organizational objectives.
Overview
9
9
years of professional experience
Work History
Amazon Marketing Manager
VENDO
Beverly Hills
06.2024 - 12.2025
- Devised and implemented various onsite and external marketing strategies for multiple clients across multiple categories simultaneously.
- Created and analyzed campaign performance reports to provide actionable insights and suggestions to reach and exceed KPI goals.
- Drafted budgets and allocated expenditures for multiple channels, platforms, and brands.
- Led cross-departmental teams to implement product launches and promotional events.
- Worked with multiple teams to optimize product detail pages and improve Amazon BSR.
- Researched and tracked keywords and regularly monitored SRP rankings.
Ecommerce & Amazon Channel Manager
EISCO
Honeoye Falls
05.2023 - 06.2024
- Grew Amazon revenue by 17% in under a year.
- Conducted A/B testing to optimize listing conversion.
- Led inventory ordering and coordinated with purchasing to ensure products were always available on Amazon and shipping profiles were optimized.
- Developed and executed new marketing strategies for channel growth and expansion into new markets.
- Oversaw Amazon advertising partners and crafted a strategy maintaining a TACoS of 7% and an average ROAS of 5.09.
- Trained and oversaw channel partners and their staff with regard to e-commerce and Amazon channel activities.
- Monitored competitor activity and market trends to aid in product development and PDP optimization.
- Communicated channel activities and performance to executive team through detailed reports and presentations.
- Optimized PDPs by improving bullet points, titles, A+ content, keywords, and infographics.
- Analyzed internal and external data reports to identify opportunities for improvement and growth.
- Maintained a high level of Amazon account health by resolving any issues and cases in a timely manner.
Marketplace Growth Strategist
Grace Manufacturing Inc.
09.2019 - 05.2023
- Oversaw and managed all eCommerce accounts for three different brands including Amazon, Shopify, Walmart.com, Etsy, and eBay
- Grew Amazon sales by 110% in the first year of managing the Microplane brand
- Developed and executed comprehensive marketing strategies by analyzing market trends and consumer behavior to drive business growth
- Leveraged advanced analytical skills to identify customer trends and areas of improvement
- Grew the Mudbusters e-commerce sales by over 90% YOY
- Implemented innovative solutions for optimizing and automating existing processes, resulting in increased efficiency and reduced costs
- Executed Amazon advertising strategies that increased ROAS to 6.04 while maintaining an ACOS under 20%
- Successfully led and transitioned Microplane from a B2B-only business model to a B2B/B2C hybrid, eventually growing B2C sales to account for 50% of the brand's total revenue
- Reviewed business profiles and financial documents for the acquisition of new brands purchasing two businesses
- Forecasted and monitored each brand's P&L statement and cash flow presenting the progress to the entire team and C-level staff each week.
- Helped launch and develop new products as a member of the product development team.
- Worked with Web Developer, and Social Media Specialist to create monthly digital marketing campaigns to both drive sales and improve brand awareness
- Helped maintain and optimize Shopify websites in collaboration with the Front End Web Developer
Ecommerce Specialist & Marketing Assistant
Integris Equipment
05.2017 - 02.2019
- Grew eBay sales by over 80% YOY
- Assisted in the creation of email marketing campaigns
- Optimized product detail pages on all eCommerce platforms to improve search impressions and boost conversion rates
- Merchandised new products across Shopify, eBay, and Amazon platforms
- Assisted the Marketing Manager in creating and executing all marketing projects
- Performed daily price analysis against competitors to make sure products were positioned competitively in the market
- Improved metrics regarding customer satisfaction, conversion rates, and sales
- Created and maintained a database of all products, prices, and manufacturers
- Photographed products and edited photos to create high-quality listing graphics
- Constantly maintained and updated the company website
Education
Bachelors in Marketing -
SUNY Brockport
Brockport, NY01.2016
Associates in Business Administration -
Monroe Community College
Rochester, NY01.2013
High School Diploma -
The Aquinas Institute of Rochester
Rochester, NY05.2010
Skills
- Budget allocation
- E-commerce strategy
- Data analysis
- Digital marketing
- Competitor analysis
- Team leadership
- A/B testing
- P&L management
- Data analytics
- KPI tracking