Samia (Mia) Mahnoor
Business Strategy
New York,New York
Summary
Dynamic MBA professional with a robust background in finance, digital media, marketing, and strategic operations. Proven track record of driving cost-effective innovations and leading cross-functional teams to achieve high performance and superior results. Expertise in business intelligence, project execution, and risk management provides a strong foundation for delivering impactful business solutions. Committed to spearheading initiatives that foster growth, enhance efficiency, and create meaningful change within organizations.
Overview
13
13
years of professional experience
5
5
Certifications
3
3
Languages
Work History
Private Wealth Manager
Spartan Capital Securities, LLC
01.2024 - Current
- Licensed Series 7 General Securities Representative
- Reporting to Chief Innovation Officer — aligning investments with firm-wide R&D and effective strategies for maximum portfolio agility.
- Advising high net worth clients ($1M+) on tailored portfolios aligned with current / future-focused sectors & long-term capital growth
- Centered on transformative tech beyond AI, i.e., quantum computing (projected to reach a $8.6 billion market by 2027), prefabricated factory-built modular homes (growing at a 6.5% CAGR), innovative entertainment/music licensing platforms (e.g., blockchain-based royalty systems), large-scale climate tech ($4B potential by 2030) & space exploration ($10B+ private investments in 2024)
- Attending premier conferences (e.g., CES, 121 Mining) to network and facilitate investment deals & venture syndications $5M+, NYSE & NASDAQ Opening / Closing Bell Ceremonies
- Delivered exceptional client service through prompt communication, proactive problem-solving, and a commitment to always putting the client''s interests first.
Senior Associate, Business Systems Operations
GroupM (WPP)
01.2019 - 01.2025
- Co-developed a third-party platform management portal to strengthen access governance and cross-agency collaboration by streamlining tailored data from platforms like Meta, TikTok, and Google Ads.
- Cut development cycles by 60–70% through 14 iterative UI guides for engineers.
- Built AI-powered reconciliation workflows resolving 500+ weekly data discrepancies, securing ~$1B in annual ad spend.
- Automated API integrations and reporting across ad platforms, enhancing data accuracy and transparency.
- Led UX surveys across agencies, driving 70–90% improvement in decision-making and solution relevance.
- Created a centralized Score Card framework to monitor user and campaign activity, reducing platform risk by up to 90%.
- Attended “Move With The Mood Shift” event, exploring the intersection of social media trends, cultural mood shifts, and brand strategy—gaining insights into how brands can anticipate and adapt to fast-moving, creator-led digital trends to remain culturally relevant in 2025 & beyond.
- Trained and supported new team members, maintaining culture of collaboration.
Media Payable Coordinator
Xaxis LLC (WPP)
01.2017 - 01.2019
- Led a transformation of fragmented finance processes, consolidating multiple legacy tools into a streamlined system—driving efficiency, accuracy, and operational excellence.
- Project-managed a $43M Media Payables Aging Clean-up, reconciling ordered vs. billed amounts and improving financial integrity.
- Leveraged MediaOcean Radio to audit campaign performance—analyzing margins, spend, flighting, IOs, and forecasts.
- Created and maintained Salesforce reports for executive-level insights on revenue, budget, and cost performance by vendor, client & campaign.
- Selected to lead high-priority projects across finance and operations, consistently meeting deliverables & deadlines (e.g., AppNexus, DV360, TTD)
- Enhanced the Direct Cost True-Up process, delivering actionable campaign-level financial analysis and reporting.
Accounting & Tax Analyst
OTG Management
01.2016 - 01.2017
- Leveraged Microsoft Dynamics GP to build Smart Lists and pivot tables, enabling data-driven forecasting and strategic planning.
- Prepared journal entries, financial statements, tax returns, and ROI analyses— delivering actionable insights to senior leadership.
- Analyzed tax procedures across 11 North American locations and presented findings to executive stakeholders.
- Collaborated with KPMG auditors, reviewing OTG’s assets, capital expenditures, and expense documentation for compliance.
Accounts Payable Specialist
OTG Management
01.2015 - 01.2016
- Managed $2.6M in weekly payables and $400K in monthly restaurant transactions with 99.9% accuracy.
- Achieved $260K in annual savings by proactively identifying payment discrepancies.
- Maintained rigorous financial controls and enforced payment terms under high transaction volume.
Merchandise & Marketing Coordinator
Dylan’s Candy Bar
01.2013 - 01.2014
- Partnered with senior leadership to improve marketing, sales strategy, and customer communication in a fast-paced retail environment.
- Led market research and data analysis to uncover consumer trends & deliver insights that drove engagement & growth.
- Supported merchandising strategy through forecasting, product placement, and promotional planning—presenting findings to key stakeholders.
- Coordinated multi-city logistics across NYC, East Hampton, Miami, & LA, ensuring timely deliveries and optimized inventory.
- Improved vendor negotiations to reduce costs and enhance pricing efficiency.
Education
MBA - Financial Services
Metropolitan College of New York
01.2016
BA - Economics
University At Buffalo
01.2013
Skills
Portfolio diversification
Trading strategies
Marketing and outreach
Business intelligence
Business process workflow
Teamwork and collaboration
Team management
Problem-solving
Agile project management
Risk management
Websites
Certification
FINRA: Series 7 - General Securities Representative, SIE - Securities Industry Essentials
ERG
GroupM Diwali Fireside Chat, 2023-11, Facilitated high-level dialogue between NY Assemblywoman Jenifer Rajkumar and GroupM CPO Serena Anthony, opening and closing the session to drive engagement on Diwali as a school holiday in NYC (>100 internal viewers)
WPP AHRC Program, 2023-07, Provided mentorship and guidance to young adults with intellectual and developmental disabilities. Led a group to build essential mental strength and confidence in a professional setting.
Training
Led intern team on a brand campaign case study, developing data-driven advertising strategies and performance metrics. Drove 90%+ class & peer engagement through effective collaboration & leadership.
Timeline
Private Wealth Manager
Spartan Capital Securities, LLC
01.2024 - Current
Senior Associate, Business Systems Operations
GroupM (WPP)
01.2019 - 01.2025
Media Payable Coordinator
Xaxis LLC (WPP)
01.2017 - 01.2019
Accounting & Tax Analyst
OTG Management
01.2016 - 01.2017
Accounts Payable Specialist
OTG Management
01.2015 - 01.2016
Merchandise & Marketing Coordinator
Dylan’s Candy Bar
01.2013 - 01.2014
MBA - Financial Services
Metropolitan College of New York
BA - Economics
University At Buffalo
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