Sam McCoy

Leader of a seasoned group of marketers with a proven track record of YoY demand generation performance globally of an average of 110% across products, programs, and digital marketing initiatives. In CY23, the global campaigns and programs I lead created a 12% increase in engagement from CY22 to CY23, generated a 16% SYB increase per contact across all segments from CY22 to CY23, created a 19% increase in organic traffic of unknown contacts that converted to known and have already generated $127M in pipeline that is schedule to close by Q3 in CY24.

Key Responsibilities include:

• In conjunction with product marketing and corporate marketing leadership, develop and evolve global demand generation strategy and execution model to support corporate business objectives
• Lead a seasoned team of 10 senior marketing managers, providing development, mentorship, and leadership across the team
• Collaborate with Marketing Ops, Marketing Communications, Portfolio Marketing, and Digital demand teams to build an effective, end-to-end demand generation strategy aligned to the go-to-market framework
• In collaboration with Marketing Ops, Field Marketing, and Digital Demand teams, oversee the reporting, measurement, and communication of all quantitative and qualitative outcomes from global GTM execution
• Maximize million-dollar budget efficiencies of all campaign directed expenses and resources globally, reducing overlapping spend/resource allocation across programs including content development, digital and nurture
• Guide positioning and messaging for Red Hat's global programs vision and architecture
• Manage cross-portfolio and cross-organizational program marketing initiatives and alignment to sales conversations, bringing together all business and product teams to tell an integrated story to the field and the market

Led a global field marketing organization to provide world-class martech solutions designed to help marketers of all sizes grow the relationships that grow their business.

Key responsibilities:

• Collaborate with product management, sales, and content marketing teams to develop and execute successful campaigns and ensure events and campaigns are aligned with company messaging and goals.
• Implement and manage lead generation campaigns, including webinars, case studies, and whitepapers, to drive engagement and sales.
• Collaborate with the sales team to ensure lead follow-up and management processes are in place and executed effectively.
• Monitor and analyze campaign and event performance to continually improve ROI and effectiveness.
• Work with external partners and sponsors to maximize value and support for events.
• Manage and oversee the execution of all logistics for events, including vendor selection, contract negotiation, venue selection, budget management, registration and attendee management, and on-site execution.
• Ensure all events and campaigns are compliant with relevant regulations and policies.
• Manage and develop a team of field marketers, including providing guidance, setting goals, completing performance evaluations, and developing career paths.
• Continuously improve marketing processes and strategies to ensure they are in line with industry best practices and company goals.

One of the first 50 employees of a startup that turned into a billion-dollar publicly traded company. As an early employee, I contributed to the building, creation, and leadership of the marketing organization.

Key Responsibilities:

• Building the marketing organization. Involved inhiring and building a team of talented individuals who share the vision of the company. Responsible for defining the marketing strategy, creating processes, and setting goals for the team to achieve.
• Creating the marketing strategy. Responsible for creating the marketing strategy that aligns with the company's overall objectives. This includes identifying target markets, defining key messaging and positioning, and creating a comprehensive marketing plan that outlines tactics to achieve business goals.
• Branding and positioning: Establishing a strong brand and position in the market is crucial for success. This included the process of changing the organization name and leading that transition plan from 10gen, Inc. to MongoDB during my tenure.
• Building and managing marketing campaigns and initiatives. Led the team in planning, executing, and measuring the effectiveness of marketing campaigns and initiatives. This involved utilizing various marketing channels such as digital advertising, content marketing, social media, email marketing, events, and public relations to reach target audiences and generate leads.
• Analytics and data-driven decision making: In a startup environment, resources are limited, and every marketing effort must be measured for its impact.
• Reporting results to our key stakeholders from the various Venture Capital groups that funded to executives and leaders across the organization.

Multiple Marketing roles. Details can be provided upon request.