Samoa Kuan Veng
Growth Marketing Lead
Cardiff-by-The-Sea,CA
Summary
Proactive Growth Marketing Leaders with expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for optimizing funnels and solid background in performance marketing combined with history of surpassing objectives.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Growth Marketing Lead - Latam
CSS
Los Angeles, California
08.2021 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Compiled product and customer data to generate informed profit projections.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Consulted with product development teams to enhance products based on customer interest data.
- Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Identified growth opportunities and developed initiatives to increase market share.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Funnel optimizations to improve the efficiency across acquisition channels.
Social Media Sr. Specialist
Ownerly
New York, New York
09.2020 - 08.2021
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Identified appropriate marketing channels and target customers for campaigns.
- Developed insights on marketing campaigns to assess performance against goals.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Wrote engaging and successful marketing, advertising and website copy.
- Manage affiliate marketing campaign to drive revenue to the company leveraging our positioning amongst Home owners.
Sr. Media Buyer
Moneytime
San Diego, California
11.2020 - 06.2021
- Determined costs for media campaigns and delivered this information in reports to clients.
- Plan, create and optimize campaigns end-to-end.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Contributed to 130% growth in 2020 by detecting opportunities and optimizing accordingly.
Growth Marketer
Scotiabank
Lima, Lima
10.2018 - 06.2019
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Completed in-depth reviews of market conditions and customer preferences.
- Increased sales of all web/app-based digital products by collaborating UX and engineering professionals across three SCRUM tables.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Led communication efforts and bridged gaps between marketing and project management teams
- Responsible for acquisition costs of all web and app digital products, including Savings, Credit Cards, Loans, etc.
Marketing Director
Easy Taxi
Lima, , Lima
01.2017 - 09.2018
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Global Performance marketing consultant.
Education
Bachelor of Science - Business Education
Universidad Peruana De Ciencias Aplicadas
Lima, Peru 03.2009 - 12.2015
Skills
Digital Marketing
Funnel optimization
Team management
Key decision making
Strategic planning
Multi-channel marketing
Campaign development
Market Analysis
Data Analytics
Innovation
Budgeting
Postback URL tracking
Pixel
Ad development
Copywritting
Arbitrage
Online acquisition
Accomplishments
- Increased ride growth by 201% and marketing investment optimization by 70% (Budget > $500K) [Easy Taxi]
- Yielded 200K ride requests in one day in result of nationally recognized campaign; Achieved 360K ride requests in another nationally recognized campaign [Easy Taxi]
- Reached an average ROI of 130%-140% in 2020 over $200k monthly in spend. [Moneytime]
- Increased vertical revenue by 890% in 3 months [Moneytime]
- Resolved product issue through consumer testing.
- Implemented Confluence and Jira to build a go-to place for marketing related matters like self serve information and submit requests.
Timeline
Growth Marketing Lead - Latam
CSS
08.2021 - Current
Sr. Media Buyer
Moneytime
11.2020 - 06.2021
Social Media Sr. Specialist
Ownerly
09.2020 - 08.2021
Growth Marketer
Scotiabank
10.2018 - 06.2019
Marketing Director
Easy Taxi
01.2017 - 09.2018
Bachelor of Science - Business Education
Universidad Peruana De Ciencias Aplicadas
03.2009 - 12.2015