Samridhi Sharma

• Strategic Oversight: Direct overall communication strategies, significantly enhancing Flipkart India's reputation and industry standing.
• Communication Roadmap Development: Architect comprehensive communication roadmaps for brand and category initiatives, aligning them with strategic business objectives and desired outcomes.
• Cross-Functional Leadership: Lead cross-functional collaboration within Flipkart, ensuring seamless engagement with a diverse group of external stakeholders, including government bodies, industry influencers, and media outlets.
• Innovative Social Media Strategies: Formulate and execute cutting-edge social media strategies, driving impactful campaigns that elevate brand presence and engage target audiences.
• Government Relations Campaigns: Strategize and drive high-impact Government Relations campaigns, amplifying Flipkart's influence and visibility within regulatory and policy-making spheres.
• Media Relations: Foster and sustain robust relationships with top-tier media outlets, journalists, and industry influencers, ensuring consistent and favorable media coverage.
• Major Brand Campaigns: Spearhead high-profile media campaigns for flagship events such as The Big Billion Days and Crafted by Bharat, substantially boosting brand recognition and market penetration.
• Learning & Development Leadership: Oversee the Learning & Development agenda in collaboration with HR and L&D teams, driving initiatives that foster team growth, professional development, and skill enhancement.
• Budget Planning and Management: Lead comprehensive budget planning and management for communication strategies, ensuring optimal allocation of resources and maximizing return on investment for all initiatives.

• Market Development Leadership: Developed and led the new business market initiatives in Andhra Pradesh and Telangana. Established teams and capabilities to manage complex and emerging economy businesses in these regions. Directed the corporate practice, managing large groups, and working with marquee accounts such as Tata ELXSI, TCS, Tata Communications, Vodafone, and Infosys to name a few.
• Integrated Communication Strategy: Served as a trusted advisor for brands across Health-Tech, Education, Waste Management, and B2B Tech sectors, driving their integrated communication strategies.
• Comprehensive Communication Solutions: Facilitated brands with research-based storytelling, account planning, proactive press office management, crisis communication, and internal communication solutions.
• Cross-Sector Consulting Capabilities: Leveraged multi-specialty consulting capabilities across various sectors to generate additional

Key Achievements

• Entrepreneurial Growth Acceleration: Played a pivotal role as part of the core team, working closely with entrepreneurs and start-ups to help them accelerate their growth journey.
• Flagship Event Leadership: Spearheaded flagship events and campaigns to identify and showcase the most innovative start-ups in India, significantly contributing to the start-up ecosystem.
• Platform Launches: Successfully launched and executed multiple new platforms across India, including Bootcamps, Meetups, and Workshops, aimed at supporting start-ups in their early stages.
• Strategic Partnerships: Led high-impact campaigns and engagements with marquee partners such as Vodafone Developer Group, Intel, and Qualcomm Ventures, facilitating the discovery of promising start-ups.
• Operational Leadership: Oversaw the overall operations of the firm, including costing, budgeting, recruitment, campaign management, IT expenditure, and sales for over four years, ensuring streamlined processes and efficient resource allocation.
• Campaign and Engagement Management: Directed strategic campaigns and engagement initiatives to enhance brand visibility and foster strong relationships with stakeholders and industry partners.
• Ecosystem Development: Played a crucial role in the development of the start-up ecosystem in India by launching innovative platforms and spearheading flagship events.
• Successful Partnerships: Established and maintained strategic partnerships with industry giants, leading to the successful identification and support of high-potential start-ups.
• Operational Excellence: Ensured operational excellence by effectively managing budgeting, costing, recruitment, and other key operational areas, contributing to the firm's growth and sustainability.
• Innovative Campaigns: Led innovative campaigns that garnered significant attention and support from the entrepreneurial community and industry partners, enhancing YourStory's reputation and reach.

• Telecom Vertical Leadership: Led the telecom vertical, driving the significant brand transition from Hutch to Vodafone.
• Business Growth: Drove business growth through cross-selling and up-selling of the agency's capabilities.
• Public Relations Support: Provided PR support to essential tech and telecom accounts like Vodafone, Accenture, HP-IPG, HP-PSG, Boeing, Kirusa, Hellion V.C., SAP, and Symphony.

• Client Relations: Managed client relations for leading cosmetic majors and provided periodic management presentation updates on sales, competitive scenarios, and new client development.
• Operational Management: Independently handled costing, client orders, design generation, layout processing, sampling, servicing, and collections.
• Internal Communications: Drove engagement with employees, partners, and stakeholders through internal communications.