Samuel Bowlin
Marketing and Communications
San Francisco,CA
Summary
Experienced communications professional with a background in environmental storytelling, marketing, and conservation advocacy. Skilled in crafting compelling narratives, executing strategic marketing campaigns, and collaborating cross-functionally to drive awareness, adoption, and growth for mission-driven products. Proven track record of leveraging data and insights to inform decision-making and shape product positioning in the marketplace. Passionate about promoting innovative solutions that support natural resource management and climate tech.
Overview
8
8
years of professional experience
Work History
Communications and Marketing Supervisor
Recology
08.2023 - Current
- Oversees external communications for public education on recycling practices, composting, material recovery, and landfill diversion
- Develops and executes comprehensive communication strategies, including press releases, key external messaging, and customer messaging
- Curates positive brand stories and relevant news content for external stakeholders
- Manages social media accounts and online presence, overseeing social media campaigns and paid social media ads
- Utilizes data analytics to monitor and assess website performance and visitor insights
- Implements SEO and SEM strategies to support business goals.
Communications Director
WildLandscapes International
08.2022 - 08.2023
- Lead communications with domestic and international partners, including government officials and Tribes
- Developed and implemented organizational marketing and branding strategies
- Managed media relations, wrote and edited press releases, blog posts, and social media content
- Oversaw website content management and SEO optimization
- Tracked analytics and created reports detailing communications campaign outcomes.
Marketing Specialist
Foxtopus Ink
02.2022 - 07.2022
- Prepared graphic designs and press kits in Canva for active Foxtopus projects (print, audio, and digital media)
- Managed and published Foxtopus' monthly newsletter and blog
- Pitched promotional stories to major outlets such as WIRED, WSJ, and NPR
- Managed social media platforms for two Foxtopus producers (combined reach of 16,000 followers)
- Aided in podcast production and editing in Adobe Audition.
Social Media Manager
Center for Environmental Journalism
08.2021 - 07.2022
- Managed and maintained social media platforms for the center
- Published profiles and additional content on the center's site and republished work from former and active fellows
- Attended and documented seminars and events with Ted Scripps Journalism Fellows.
Website Manager
The Water Desk
04.2021 - 07.2022
- Produced copy for resources made publicly available to journalists on waterdesk.org
- Imported and formatted content via WordPress, as well as managed the site's open-source multimedia library
- Assisted with due diligence and vetting process for the Water Desk’s grant program, which distributes grants to journalists covering Western water issues.
Alternative Seafood Intern
Environmental Defense Fund
06.2019 - 08.2019
- Coauthored and edited 60-page research report to gauge the environmental sustainability of cell cultured industry processes and influences of cell-cultured seafood products on global fisheries and aquaculture practices
- Secured data from over 100 external sources and interpreted, summarized, and implanted data into findings report
- Coordinated across departments to deliver our final product on a fast-paced and strict deadline.
Policy Analyst
Louisiana Sea Grant
10.2018 - 06.2019
- Created 60+ page annotated bibliography of historical coastal management strategies using EndNote
- Designed, managed, and presented 500+ page data report to Louisiana Department of Wildlife and Fisheries, Governor's Office of Coastal Activities, and Coastal Protection and Restoration Authority
- Spoke to crowds of 100+ at public forums to communicate scope of LSF work and to measure public opinion
- Analyzed and interpreted survey results that gaged attitudes within the seafood industry to assess stakeholder needs.
Outreach Coordinator
Center for Human-Environmental Research
08.2018 - 04.2019
- Lead initiative to educate students on importance of coastal land loss within Gulf Coast states, resulting in incorporation of hundreds of textbooks in school curriculum across the region
- Developed and spearheaded communication campaign for outreach project.
River Studies Student Contractor
CERC, USGS
05.2017 - 08.2017
- Assisted with reproductive and survival habits projects of critically endangered pallid sturgeon
- Managed database of stream dynamics, substrate pattern, and population dynamics.
Monitoring and Management Intern
AmeriCorps, NPS
05.2016 - 08.2016
- Monitored species composition and stream habitat characteristics of native streams to manage trout populations
- Statistically analyzed field data on population dynamics to determine population and stream health.
Education
Master of Arts - Environmental Journalism
University of Colorado
Boulder, CO (Not Yet Complete)Bachelor of Science - Natural Resource Ecology and Management
Louisiana State University
Baton Rouge, LA12.2018
Skills
- Google Analytics
- Google Ads
- WordPress
- Squarespace
- SEO/SEM Optimization
- AP Style
- Project Management
- Media Relations
- Social Media Marketing
- Adobe CC
- Storytelling (case studies, blog posts, social media)
Timeline
Communications and Marketing Supervisor
Recology
08.2023 - Current
Communications Director
WildLandscapes International
08.2022 - 08.2023
Marketing Specialist
Foxtopus Ink
02.2022 - 07.2022
Social Media Manager
Center for Environmental Journalism
08.2021 - 07.2022
Website Manager
The Water Desk
04.2021 - 07.2022
Alternative Seafood Intern
Environmental Defense Fund
06.2019 - 08.2019
Policy Analyst
Louisiana Sea Grant
10.2018 - 06.2019
Outreach Coordinator
Center for Human-Environmental Research
08.2018 - 04.2019
River Studies Student Contractor
CERC, USGS
05.2017 - 08.2017
Monitoring and Management Intern
AmeriCorps, NPS
05.2016 - 08.2016
Master of Arts - Environmental Journalism
University of Colorado
Bachelor of Science - Natural Resource Ecology and Management
Louisiana State University
Similar Profiles
Paul BjorkPaul Bjork
Mechanic Assistant at RecologyMechanic Assistant at Recology
Manuel VazquezManuel Vazquez
Truck Driver at RecologyTruck Driver at Recology
Deana NavarroDeana Navarro
Operations Specialist at Recology Blossom Valley OrganicsOperations Specialist at Recology Blossom Valley Organics