SAMUEL BURGHARDT
Brookline,MA
Summary
Seasoned Media Buyer with comprehensive experience in broadcast, print, and digital media buying. Proficient at negotiating cost-effective ad placements, maintaining strong relationships with media outlets, and tracking campaign performance. Strengths include strategic planning, budget management, and analytical skills complemented by the ability to make high-impact decisions that drive brand visibility and ROI.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media buyer
Competitive Edge
01.2024 - Current
- Creation and preparation of media plans, budgets and tentative or formal estimates for proposed media plans
- Communicates with media vendors to gather necessary data, research, and develop pricing for proposed media plans
- Uses media planning and buying software to plan and execute of client media plans/campaigns
- Purchase, plan, and traffic spots to both local and national channels
- (CBS, NBC, Ampersand, Golf Channel, XM Radio, ETC)
- Works with account management team to develop the necessary information about costs and campaign execution details such as creative specs, trafficking of advertising materials, and timelines
- Manages and provides campaign insights and data analysis to clients
- (Nielson, Vivvix, Comscore)
- Supports the analytics systems CE provides clients
- Creates quarterly recaps
- (Linear, CTV, OTT, etc)
- Worked Directly with the Golf Channel coordinating a Deal up to 5.5 Million
- (GolfTEC, SkyTrak, Club Champion, SQAIRZ, FlightScope, etc)
- Extensive planning and reporting with Excel
- Purchase and plan managed OTT and CTV campaigns for Golf/Wine clients
- (Audience re-targeting, Keyword, Display/video, Click re-targeting, etc)
Media Coordinator
Competitive Edge
07.2022 - 01.2024
- Maintains communications, records, and prepares reports as required
- (Core)
- Creates and manages/updates a database of media vendors and documents
- (Make-goods, Pre/Post Logs)
- Works on CE new business social campaigns as well as in-house social channels activity
- Creates presentation pages and documents to assist Account Management with client presentations
- Supports the generation of program/campaign reporting weekly
- Performs general administrative functions for the agency
- Worked Directly with the Golf Channel coordinating a Deal up to 4.7 Million
- Purchase and plan managed online display campaigns for Hess Wine & Rodney Strong
Business Development & Marketing Intern
RD Advisors
Boston, MA
01.2022 - 06.2022
- Actively filter SEO keywords by volume and CPC to increase ROI.
- Work with HubSpot to create custom landing pages.
- Create and work on weekly Origination KPI reports.
- Research and find active groups on social media platforms to find future clients.
- Submit deals on Traded.co for unpaid advertisement.
- Track and update new term sheets.
- Create articles for RD's insights page.
- Work with Google Workspace to communicate and complete tasks.
- Created content for social media platforms to increase brand awareness.
Social Media Marketer- Intern
Catholic Purchasing Services
Newton, MA
03.2021 - 08.2021
- Design and create ads based on the seasonal products and the purchasing schedule of non-profits around the United States.
- Create a yearlong social media calendar with weekly blog posts and social media ad campaigns.
- Start and finish extensive price changing for hundreds of products using Excel and NetSuite.
- Email marketing and copywriting on Constant Contact.
- Perform research on customers and create sub-customer list on NetSuite.
- Grow a social media following using paid and unpaid ads. (Facebook, Instagram, and Twitter)
- Working with Microsoft Office to communicate and complete tasks.
- Created and maintained a social media strategy to increase brand awareness, engagement, and website traffic.
- Developed content calendars for various social media platforms including Facebook, Twitter, Instagram, Pinterest and YouTube.
Education
Bachelor of Science - Marketing
Emmanuel College
BostonSkills
- Media Planning/Buying
- Coordinating
- Social Media Marketing
- Analytics
- Google Ads
- WordPress
- Data Analysis
- Digital Marketing
- Critical Thinking
- Negotiation
- Search Engine Optimization
- Account Management
- Business Development
- Hubspot
- Microsoft Office
- Market research
- Microsoft Excel
Languages
English
Certification
- Certified Digital Marketing Professional - Graduate No. IE-DMI159898
- Data, Everywhere - Credential ID. UZ5RYS77LCCE
- Google Ads - Credential ID. 63QWBXJLX47Y
- Power BI Desktop - Credential ID. DPXBHFD4L55M
Affiliations
- Emmanuel College Soccer (2018-2022); Emmanuel College Lacrosse (2019-2022)
Timeline
Media buyer
Competitive Edge
01.2024 - Current
Media Coordinator
Competitive Edge
07.2022 - 01.2024
Business Development & Marketing Intern
RD Advisors
01.2022 - 06.2022
Social Media Marketer- Intern
Catholic Purchasing Services
03.2021 - 08.2021
Bachelor of Science - Marketing
Emmanuel College
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