Samuel Camelio

Rochester,NY

Summary

Dedicated E-commerce professional with a history of meeting company goals, utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

years of professional experience

Work History

eCommerce & Amazon Channel Manager

ENALAS

05.2023 - Current

Coordinated with product management teams to launch new products
Led FBA ordering for each of our brands and coordinated with operations to ensure inventory was available to customers and shipping profiles were optimized
Developed and executed new strategies for channel growth and expansion into new markets
Managed and coordinated pricing, promotions, returns, reviews, feedback, etc
Trained and oversaw channel partners and their staff with regard to e-commerce and Amazon channel activities
Monitored competitor activity and market trends
Communicated channel activities and performance to executive management through detailed reports
Managed Amazon ads partner and helped create and implement advertising strategies on Amazon
Optimized product listings by improving bullet points, titles, A+ content, keywords, and images
Analyzed internal and external data reports to identify opportunities for improvement and growth
Maintained a high level of Amazon account health by resolving any issues or problems in a timely manner
Assisted in developing and implementing new procedures to improve workflow
Attended Amazon Innovate and Amazon Accelerate conferences to learn the latest news, tactics, and strategies

Marketplace Growth Strategist

Grace Manufacturing Inc.

09.2019 - 05.2023

Oversaw and managed all eCommerce accounts including Amazon, Walmart, Etsy, and eBay
Grew Amazon sales by 30%-50% each year for 3 different brands
Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth
Leveraged advanced analytical skills to identify emerging trends and potential threats, informing proactive response measures where necessary.
Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs
Implementation of Amazon advertising strategies that increased ROAS while maintaining a low ACOS
Successfully led and transitioned the Microplane brand from a B2B-only strategy to a B2B/B2C hybrid strategy
Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities
Monitored each brand's P&L statement and presented the data to the company each week.
Optimized operations practices to reduce errors and improve customer satisfaction
Worked with Web Developer, and Social Media Specialist to create monthly campaign strategies to drive web sales
Helped maintain the Shopify website in collaboration with the Front End Web Developer
Practiced and helped facilitate the Great Game of Business and promoted the benefits of the ESOP to all employees within the business unit

eCommerce Specialist & Marketing Assistant

Integris Equipment

05.2017 - 02.2019

Helped create email marketing campaigns
Optimized product listings on all eCommerce platforms to improve search results
Merchandising new products across all web platforms
Assisted the Marketing Manager in creating and overseeing all marketing materials
Performed daily price analysis to make sure products were positioned aggressively in the market
Improved metrics regarding customer satisfaction, conversion rates, and sales
Created and maintained a database of all products, prices, and manufacturers
Photographed products and edited photos to create high-quality listing graphics
Constantly maintained and updated the company website

Education

Bachelors in Marketing -

SUNY Brockport

Brockport, NY

01.2016

Associates in Business Administration -

Monroe Community College

Rochester, NY

01.2013

Skills

Amazon FBA
Market Research
Team Leadership
Ability to Create and Implement Advanced Marketing Strategy
Extensive Knowledge of Amazon Seller and Amazon Vendor
PPC Advertising
Pricing Analysis, Product, and Growth Trend Research
Solid Understanding of Financial Statements

Product Development and Research
Cross-functional Collaboration
Email and Social Media Campaign Creation and Management
Excellent Communication and Writing Skills
Analytical Thinking
Website Management and Curation
Growth Mindset and a Lifelong Learner

Timeline