Samuel Cotton

Company Overview: a Fortune 5000 company that provides private pay home care health services to seniors.

• Ensured smooth delivery of services to clients by prioritizing their needs, preferences and orders
• Efficiently met client demands by recruiting skilled CNAs, LPNs, and RNs with low caregiver attrition
• Designed and introduced a technologically advanced web-based platform that optimizes recruitment and file management.
• Organized Caregiver Advisory Board meetings, ensuring timely execution as per order from the Director of Clinical Services.
• Organized office and caregiver fellowship activities while coordinating with the Director of Operations and Administrative Manager.
• Developed informative bulletins to ensure clients and caregivers are always up-to-date.
• Assisted with backup scheduling for the Scheduling Manager/Coordinator, while also providing after-hour phone support.
• Assisted Administrator/CEO, Director of Operations & other office members in executing special projects.
• Developed and implemented a comprehensive uniform logistics & inventory management system for SHC
• Researched and developed a GEO-Mapping system for clients, caregivers.
• Communicate with the scheduling department and maintain/update the map as needed.
• Significant Year 2011-2012 Special Project: Edit, format & compile a companywide policies & procedures manual that is organized in a consistent & professional manner
• Identify current processes that are inefficient

SSM Delivers comprehensive and empathetic healthcare services to residents of St. Louis area

Company Overview: an online business consulting company specializing in cost effective solutions for business formation, licensing & corporate compliance services throughout the United States

• Researched, developed and launched GettingIncorporated.com while pursuing a B.S. in Business Administration (Marketing).
• Developed an extensive repository of business license forms and client/competitor information through meticulous research
• Market Analysis: SWOT strengths/weaknesses/opportunities/threats
• Competitive Research & Analysis
• Account Management
• Managed federal, state, and city/county licensing & incorporation orders for thousands of small businesses
• Succeeded in boosting net sales through the implementation of upselling techniques and vertical integration strategies
• Implemented strategies to maximize lifetime value of clients by managing their entire consumer lifecycle with focus on customer retention and support.
• Achieved an impressive 80% of total revenue from 2002 to 2010
• Website & Advertising Copywriter
• Coordinate company communications – newsletters, websites, Google & Yahoo PPC ads, email marketing & client notifications
• Collaborated with IT team to manage website content while ensuring adherence to SEO objectives which included strategic keyword placement and enhancing client web experience
• Translated GettingIncorporated.com & related pages to Spanish for expanding into foreign markets.
• Web Property and User Interface Analyst
• Facilitated website design and layout for IT department adhering to established parameters for usability.
• Researched and identified virtual real estate/web domains with targeted keywords for SEO and market expansion.
• Enhanced content visibility and link-ability by leveraging social media platforms.
• Utilized Online Reputation Management (ORM) to improve brand building, customer relations, and business development.
• Managed Google and Yahoo PPC campaigns, analyzing keywords and assessing CBA/ROI.
• Create ads & landing page content in conformance with PPC best practices
• Conducted extensive competitive analysis and research to identify market trends and opportunities.
• Generated in-depth competitor profiles by analyzing their culture, products & services, marketing strategies and other relevant factors.