Samuel Derzavich
Project manager
Tomball,TX
Summary
Results-driven leader with 15+ years of international experience in business development, project management, and multicultural strategies. Proven expertise in leading teams, driving market expansion, and delivering high-impact solutions in digital media and technology industries. Dynamic communicator and negotiator with a strong track record of fostering relationships across diverse cultural landscapes. Skilled in budget management, prioritization, and execution under pressure. Fluent in English and Spanish with a deep understanding of multicultural communities. Bring ethical leadership and innovative thinking to every endeavor.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Vice President, Regional Sales – Texas & Mexico Border
iKahan Media
03.2022 - Current
- - Spearheaded multicultural strategies targeting Hispanic audiences, utilizing Out-of-Home (OOH) and Digital Out-of-Home (DOOH) channels to enhance brand impact
- - Built long-term client relationships, establishing iKahan as a leader in culturally resonant advertising
- - Expanded reach to over75,000 venues, increasing engagement within underserved markets
Partner & Chief Revenue Officer
Made Agency
03.2015 - Current
- - Directed revenue growth strategies for the U.S
- And Hispanic markets, achieving consistent client success
- - Managed end-to-end media operations, aligning campaign goals with measurable outcomes
Business Development Executive, Texas
GEX USA
06.2022 - 03.2023
- - Designed and executed innovative OOH and DOOH campaigns, boosting brand visibility in high-traffic locations
- - Drove client acquisition and engagement by integrating data-driven consumer insights
Country Manager, Mexico
Logan Mobile Marketing
02.2018 - 02.2020
- - Oversaw national operations and key partnerships, positioning Logan as a leader in mobile advertising
- - Exceeded sales targets with a top-performing team delivering innovative solutions in Mexico and Central America
TV Sales General Manager – Pay TV, Digital TV, & Mobile Ads
Univision/Televisa Mexico
01.2010 - 02.2018
- - Directed a team of60 members, driving25% annual sales growth and securing major clients like Coca-Cola and Amazon
- - Implemented CRM-driven sales strategies to optimize client retention and market expansion
Education
Master's - Marketing
Universidad Anáhuac
Bachelor’s - Communication Sciences
Universidad Anáhuac
Skills
- Strategic Business Development
- Multicultural and Global Team Leadership
- Budgeting and Financial Planning
- Procurement and Vendor Management
- Relationship Building and Negotiation
- Marketing Strategy and Campaign Execution
- Digital Transformation and Data Analytics
- Multilingual: English, Spanish
- Team leadership
- Decision-making
- Critical thinking
- Coaching and mentoring
- Complex Problem-solving
- Strategic planning
- Results-driven
- Account management
- Operations management
- Customer service
- Documentation and reporting
- Process improvement
- Negotiation and persuasion
- Staff development
- Budget oversight
- Industry best practices
- Customer and employee rapport
- Performance metrics analysis
- Sales and marketing leadership
- Business storytelling
- Forecasting
- Media relations
- OKRs and kpis
- Event networking
- Targeted marketing
- Market research
- CRM software
- Budget administration
- Customer education
Accomplishments
- Improved operations efficiency 80% with implementation of various process improvements.
- Increased sales 125% by developing new marketing initiatives.
- Recruited and developed 30 new sales professionals.
- Collaborated with team of 10 in the development of cross-media sales.
- Supervised team of 60 staff members.
- Achieved sales budget by completing planning and operation sales strategy with accuracy and efficiency.
Certification
- Leadership & Sales – Harvard/IPADE
- Ontological Coaching
- Digital Sales & Transformation
- UX, Storytelling, Media Buying
Languages
English
Full Professional
Spanish
Native or Bilingual
Hebrew
Elementary
German
Elementary
Timeline
Business Development Executive, Texas
GEX USA
06.2022 - 03.2023
Vice President, Regional Sales – Texas & Mexico Border
iKahan Media
03.2022 - Current
Country Manager, Mexico
Logan Mobile Marketing
02.2018 - 02.2020
Partner & Chief Revenue Officer
Made Agency
03.2015 - Current
TV Sales General Manager – Pay TV, Digital TV, & Mobile Ads
Univision/Televisa Mexico
01.2010 - 02.2018
Bachelor’s - Communication Sciences
Universidad Anáhuac
Master's - Marketing
Universidad Anáhuac
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