SAMUEL DOHLE

• Developed and executed academic evaluation frameworks, improving program effectiveness for 500+ students.
• Analyzed data with SPSS and R, generating actionable insights that enhanced course outcomes by 15%.
• Reviewed student progress and transcripts, ensuring 100% compliance with university standards.
• Provided strategic feedback to leadership, supporting initiatives that increased student success rates.

• Lead and manage a multidisciplinary marketing and communications team of 15 professionals, fostering a collaborative culture focused on accountability, strategic alignment, and continuous improvement.
• Spearhead the development and execution of enterprise-wide marketing and communications strategies aligned with executive leadership priorities and long-term organizational goals.
• Partner closely with senior leadership to deliver executive-level reporting, analytics, and presentations that inform strategic planning, budget allocation, and operational decision-making.
• Designed and implemented standardized marketing workflows and governance models that improved efficiency, consistency, and brand alignment across national teams.
• Directed integrated marketing campaigns across digital, print, and experiential channels, increasing engagement and improving campaign performance by more than 25 percent.
• Led large-scale brand strategy and rebranding initiatives, ensuring consistent application of brand standards across platforms, materials, and stakeholder groups.
• Oversaw multimillion-dollar marketing budgets, optimizing resource allocation to maximize organizational impact and return on investment.
• Collaborated with sales, operations, and external partners to align messaging, strengthen institutional storytelling, and support long-term growth initiatives.

Selected Impact:

• Launched enterprise digital initiatives that increased web engagement and visibility by more than 30 percent year over year.
• Developed new merchandising and communications systems that contributed to sustained organizational growth and long-term brand equity.

• As the Instructor and Marketing Director at Northridge Learning Center, I designed and executed tailored educational programs, enhancing student engagement and performance.
• I tracked student progress and communicated effectively with parents, while also overseeing the brand strategy and external marketing efforts, including the development of our online presence.