Summary
Overview
Work History
Education
Skills
Proficiencies
Timeline
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Hyatt Drake

Columbia,SC

Summary

Experienced sales professional seeking a position to leverage expertise and creative skills for new challenges.

Overview

30
30
years of professional experience

Work History

Account Executive

Spectrum Reach
Columbia, SC
10.2021 - Current
  • Responsible for maintaining and growing an existing account list of local and regional businesses.
  • Charged with the development of new business, utilizing all available resources to create effective multi-platform advertising strategies, oversee the execution of these campaigns and analyze their performance during and post execution to optimize performance.
  • Achieve all established Linear and Advanced goals and KPIs as assigned- monthly, quarterly and annually.

Business Development- Midlands SC

The Blood Connection
Columbia, SC
10.2020 - 07.2021
  • Responsible for increasing community awareness and the generation of business opportunities related to new donor blood drive sponsors and/or reactivation of inactive sponsors while effectively supporting operational strategies for recruitment and collection goals.
  • Handle all details in planning and executing blood drives while managing the Donor Development Team, Relations Team and Production and Planning to ensure that all drives were projected accurately and efficiently and that blood drives operated seamlessly.
  • Achieve all established monthly goals as assigned.

Multi-Platform Marketing Consultant

WIS Television
Columbia, SC
03.2017 - 10.2020
  • Primary focus was to seek out new business, to gain a complete understanding of their business vertical as well as their specific objectives, to identify goals, create and execute the appropriate multi-platform strategies to achieve expectations within budgetary parameters.
  • Also responsible for maintaining and growing business from existing clients.
  • Responsible for achieving overall revenue budgets near $1.6 million annually.
  • Responsible for developing $120,000 in new business annually.

Business Development Manager

Free Times
Columbia, SC
01.2014 - 02.2017
  • Focus was on developing relationships with locally owned businesses and organizations in order to provide multi-platform media strategies.
  • Oversaw a team of sales people including training in sales strategies, marketing, and competitive media.
  • Responsible for revenue analysis, reporting and strategic planning for multiple publications and special projects.
  • Highly involved with area organizations and associations in order to provide support for community initiatives.
  • Key in planning and executing annual events for the area business community.

Senior Regional Account Manager

iHeartMedia
Columbia, SC
12.2005 - 12.2013
  • Responsible for the consistent development of new business and for working closely with key accounts throughout market and region.
  • Charged with creating, selling and executing comprehensive, multi-platform marketing campaigns.
  • Included everything from initial business analysis, goal conception, campaign strategy development, media mix benchmarking, creative and collateral development, and results analysis.

Account Executive

WIS Television
Columbia, SC
01.2001 - 04.2005
  • Responsible for maintaining and the continuation of existing business as well as meeting monthly new business and advanced advertising sales goals.

Director of Non-traditional Revenue

Clear Channel Radio
Columbia, SC
09.1998 - 03.2000
  • Founded and directed the non-traditional business development department for four radio stations.
  • Trained the sales staff on methods of seeking this type of sale and supervised their productivity.
  • Originated, managed and executed numerous projects including but not limited to traffic generating promotions and event related projects such as outdoor concerts and expos.

Account Executive

Capstar Communications
Columbia, SC
05.1994 - 09.1998
  • Developed a profitable account list from the ground up.
  • Charged with educating clients on the features and benefits of the media spectrum and how to best utilize radio.
  • Responsible for new business development and the growth of revenue from existing clients.
  • Answerable for monthly budgets for both.

Education

Bachelor of Arts in Journalism and Mass Communications (Advertising and Public Relations) -

University of South Carolina
01.1994

Skills

Sales & Marketing Expertise

Traditional & Non-Traditional Revenue Development

Research & Analysis

Lead Development

Needs Assessment

Sales Strategies Implementation

Written and Verbal Communication

Persuasive Customer Presentations

Negotiation and Persuasion Skills

Client Relationship Building & Management

Order Management

Campaign Execution

Progress Reporting

Account Servicing

Performance Analysis & Optimization

Customer Relationship Management (CRM)

KPI & Sales Quota Achievement

Event Planning

Proficiencies

  • Complete Microsoft 365 Office Suite: Excel, Powerpoint, Word, Outlook
  • CRM- Saleforce
  • GA4
  • Canva, Facebook, LinkedIn, Pintrest
  • Waymark
  • Mindtickle
  • Ad Mall

Timeline

Account Executive

Spectrum Reach
10.2021 - Current

Business Development- Midlands SC

The Blood Connection
10.2020 - 07.2021

Multi-Platform Marketing Consultant

WIS Television
03.2017 - 10.2020

Business Development Manager

Free Times
01.2014 - 02.2017

Senior Regional Account Manager

iHeartMedia
12.2005 - 12.2013

Account Executive

WIS Television
01.2001 - 04.2005

Director of Non-traditional Revenue

Clear Channel Radio
09.1998 - 03.2000

Account Executive

Capstar Communications
05.1994 - 09.1998

Bachelor of Arts in Journalism and Mass Communications (Advertising and Public Relations) -

University of South Carolina

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Hyatt Drake