Samuel Estrada
Springdale,AR
Summary
Results-driven professional with expertise in program development, program management, and international recruitment. Proven success in leading cross-functional and cross-cultural teams, managing high-value programs, and optimizing complex systems and processes. Currently serving as both Men’s Soccer Head Coach and Assistant Director of Admissions at John Brown University, overseeing a $500K program budget and driving strategic initiatives that increased international enrollment by 80%.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Assistant Director of Admissions (International)
John Brown University
Siloam Springs, USA
07.2024 - Current
- Simplified and automatized the international recruitment and admissions process, resulting in measurable increases in both student retention and new international enrollments.
- Built 10+ new international school partnerships across Latin America, Europe, and Asia, creating sustainable recruitment pipelines.
- Expanded the Summer Academy international student population by 600% in just one year through relationship-building and marketing innovation.
- Train and mentor admissions staff and student workers on cultural awareness, engagement strategies, and process excellence.
Head Coach, Men’s Soccer Program
John Brown University
Siloam Springs, USA
05.2024 - Current
- Lead all program operations and resource management, including a $500,000 annual budget, recruiting, travel logistics, and staff coordination.
- Design and execute leadership and high-performance development frameworks for 30+ student athletes coming from 10 different countries.
- Manage partnerships with university departments and community organizations to support academic and personal growth.
- Youngest head coach nationally to guide a collegiate program into the Top 25 in the NAIA Coaches Poll and the youngest coach to lead a team to the NAIA Sweet 16 National Championships.
International Recruiter
John Brown University
Siloam Springs, USA
05.2021 - 06.2024
- Increased international student enrollment by 80% through targeted marketing campaigns and relationship-based recruitment strategies.
- Managed large-scale recruitment pipelines across multiple continents, integrating CRM technology and analytics to drive results.
- Delivered bilingual presentations and organized high-impact recruitment events in Latin America, Europe, and Asia.
- Collaborated with athletics, admissions, and marketing to ensure consistent messaging and cultural alignment.
Education
Master of Business Administration - Design Thinking & Innovation
John Brown University
12.2023
Bachelor of Science - Psychology
John Brown University
05.2021
Skills
- Program and budget management
- Process optimization and systems integration
- Cross-functional collaboration
- Data-driven decision making
- CRM management
- Strategic planning
- Organizational skills
- Communication and public relations
Certification
PMP Certification, Eligible & In Progress
Languages
- English, Fluent/Bilingual
- Spanish, Native/Bilingual
Timeline
Assistant Director of Admissions (International)
John Brown University
07.2024 - Current
Head Coach, Men’s Soccer Program
John Brown University
05.2024 - Current
International Recruiter
John Brown University
05.2021 - 06.2024
Master of Business Administration - Design Thinking & Innovation
John Brown University
Bachelor of Science - Psychology
John Brown University